As a Senior Influencer Marketing Manager, I’ve lead the strategy and execution of influencer and shopper marketing campaigns for clients across multiple verticals. I managed the end-to-end process of identifying, negotiating, contracting, briefing, and reporting on influencers, as well as creating and distributing engaging content on various digital platforms.With a Bachelor of Science degree in Marketing from Bentley University and an international business education from Grenoble Ecole de Management, I have a strong foundation in marketing principles and practices, as well as a global perspective and cultural awareness. I am passionate about leveraging the power of social media and influencer marketing to drive brand awareness, engagement, and conversions. I thrive in a fast-paced environment where I can apply my solution-oriented critical thinking and adaptability skills to overcome challenges and deliver results.
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Manager, Influencer MarketingWayfairBoston, Ma, Us -
Senior Service Delivery ManagerGrin Mar 2024 - Apr 2024Sacramento, California, Us• Developed a comprehensive client-facing strategy deck to enhance influencer programmaturity, enabling brands to thrive in the social media space.• Established and fostered strong relationships with marketing leaders and keydecision-makers. -
Senior Influencer Marketing ManagerJun Group Jan 2022 - Mar 2024New York, New York, Us• Strategized on RFPs and pricing for influencer campaigns during the pre-sales phase.• Collaborated closely to establish and nurture relationships with new brand clients, driving revenue generation exceeding $1MM.• Successfully executed 50+ influencer marketing campaigns, leading to repeat proposals from clients due to consistently exceeding performance benchmarks.• Managed 12+ campaigns concurrently while consistently meeting deadlines and budgetary requirements.• Regularly assessed and refined team processes to optimize program efficiency and effectiveness.• Introduced bi-monthly cross-functional meetings involving sales and strategy teams to streamline campaign ideation and enhance collaboration.• Successfully negotiated and contracted influencers at rates averaging 20% below typical fees. -
Influencer Marketing ManagerJun Group Jan 2021 - Jan 2022New York, New York, Us• Strategized and executed 30+ unique influencer marketing campaigns, surpassing client KPIs and enhancing user engagement.• Optimized paid media campaigns by monitoring budgets and conducting daily performance analysis for optimal results.• Utilized advanced Excel functions to analyze campaign data and generate comprehensive reports showcasing key success metrics and insights. -
Influencer Marketing CoordinatorJun Group May 2019 - Jan 2021New York, New York, Us• Managed 20+ influencer marketing campaigns, consistently meeting internal and external KPIs. -
Influencer Marketing InternJun Group Mar 2018 - May 2019New York, New York, Us(Previously Advantage Media Solutions)• Provided campaign support, including influencer recruitment, detailed reporting, andpaid media optimizations. -
Orientation LeaderBentley University Aug 2016 - Aug 2016Waltham, Massachusetts, Us
Jennifer Quinn Education Details
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Bentley UniversityMarketing -
Grenoble Ecole De ManagementInternational Business
Frequently Asked Questions about Jennifer Quinn
What company does Jennifer Quinn work for?
Jennifer Quinn works for Wayfair
What is Jennifer Quinn's role at the current company?
Jennifer Quinn's current role is Manager, Influencer Marketing.
What schools did Jennifer Quinn attend?
Jennifer Quinn attended Bentley University, Grenoble Ecole De Management.
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