"To teach is to learn twice."

Managed a cross-functional team to create and execute marketing strategies for all clients in my portfolio. This also included sales planning, forecasting and reporting as well as client briefs and communications.

Drove the company’s marketing initiatives for all aspects of the business, including the global online subscription service, retail sales and local gym memberships. This includes digital strategy and execution, content marketing, brand management, creative direction, data analysis, website redesign and project management.

Helping brands expand into new markets, and increase visibility in current markets. Specializing in new and small businesses, focused in the health and fitness industry. I help get brands ready to scale, and increase exposure through proper website practices, partnership relations or sponsorship programs. Services include: New market exploration and infiltration Digital marketing consulting/planning/implementation Website optimization Sponsorship program development and activation

• Built the brand from concept to brand and product launch in July, 2012. • Business development, responsible for finding strategic partners and building mutually beneficial relationships to increase sales and impressions. • Solely managed and executed the NPGL official apparel partnership in 2015 as the sponsorship director. This included contract negotiation, working with the product and marketing teams internally, and coordinating all league and team communications externally. • Worked with the E-commerce Manager and Director of Marketing to create engagement and customer acquisition strategies over multiple campaigns. • Create and implement the sponsorship teams and strategies to build the teams with grassroots marketing initiatives along with system improvements and build-out.• Managed multiple photoshoots from understanding the marketing need, creating the plan, new product coordination to securing athletes and locations.

• Hired to lead the CrossFit marketing initiative – promoted to Domestic Director of Sales after two months – responsible for all domestic accounts. • Managed domestic retail accounts and built relationships with new customers.• Managed team sponsorship programs for trainers and competitors.• Worked through major ownership and management changes while completing my MBA coursework.

• Worked with a team to assist a Paralympic Silver medalist in Beijing obtain sponsorships and appearances prior to the London Olympics.• Social media campaign, personal branding and publicity aspects.