• Analyzed key performance indicators to evaluate campaign effectiveness and inform future strategies.• Identified new opportunities and optimized marketing strategies by researching industry trends, consumer behaviour, and programmatic advertising practices.• Designed compelling marketing collateral using Adobe Creative Suite and Canva to improve brand awareness and cohesion.

• Performed keyword research to better target intended audience(s) and maximize advertising effectiveness• Completed keyword gap analyses to identify valuable keywords, uncover potential competitors and increase search visibility• Used qualitative and quantitative research to inform content decisions and adjust plans according to campaign performance

• Expanded online reach by developing and executing tactical marketing initiatives • Created platform-specific promotional material(s) using Adobe Suite and Canva to increase brand awareness• Selected KPIs used to track goals and measure engagement, ROI and overall campaign effectiveness• Used Hubspot and Google Analytics to set objectives, gauge content performance and manage campaign timelines• Conducted social media audits to ensure best practices were being followed• Prepared monthly reports on web traffic, social media performance, and other marketing activities to help optimize current and future strategies• Composed blog posts in line with current immigration trends to improve search engine optimization • Collaborated with cross-functional partners to improve campaign performance and maintain brand consistency • Utilized cross-cultural awareness and communication skills to serve international audience(s)

• Developing and implementing comprehensive brand and marketing strategies that drive awareness, engagement, and growth.• Writing high-quality, engaging copy for a variety of marketing materials, including website content, magazines, and brochures.

• Leveraged product knowledge to drive sales and provide customers with tailored recommendations.• Established customer trust by addressing and resolving inquiries with a positive, solution-oriented approach.• Collaborated with team members and management to achieve and surpass sales targets.• Enhanced the store's visual appeal by implementing merchandising strategies that highlighted product benefits.• Prepared the store for promotional events and sales by marking down merchandise and updating displays according to company guidelines.• Maintained a clean, organized store environment by replenishing stock, adjusting displays, and adhering to presentation standards.

• Built strong customer relationships through personalized product recommendations and a deep understanding of their needs.• Elevated the in-store experience by designing visually appealing displays that aligned with promotions and seasonal trends.• Led and mentored a team of seven, providing guidance, feedback, and support to maximize their performance.• Onboarded new hires, ensuring their understanding of company policies and best practices.• Streamlined store operations by independently managing inventory, processing shipments, and executing opening and closing procedures.