We’ve lost the art of confident communications. Most people (and companies) don’t know how to tell their story to move in the direction they want. My professional mission as the CEO of The Smart Agency® - a PR, Content, and Marketing Services agency - is to advance Commercial Real Estate and Financial Services through effective communications. This is an industry that few people understand, and one where strong communicators are deeply needed. Let’s face it; commercial real estate has a PR problem. The word “landlord” is being misconstrued as negative in modern society. That is not okay with us. Landlords (and the other amazing Clients we work with) are visionaries, risk-takers, wealth creators, and legacy makers. It’s time to set the record straight. My personal passion is to empower the next generation of confident communicators so they can achieve their hopes and dreams in life.I call my message “Confidently Walking in the Wrong Direction.” To succeed in life, you have to be brave enough to walk forward even if you're not 100% sure the direction you're headed is "right."My walk began as a professional musical theatre actress, where I spent years conveying stories through acting, singing, and performing. I completed my undergraduate degree in Communications while on tour, then managed the national tour of RENT before getting my Master’s degree in Global Communications in Paris.The next leg of my walk was an Account Manager job at the third-largest PR agency in the world, followed by a boutique agency serving the Commercial Real Estate and Finance industries. Over a decade-long business partnership, I grew to manage and then acquire the agency, which I’m now proud to lead.Today, I convey stories through strategic PR, Content, and Marketing services throughout the nation. I’ve honed my skills working on behalf of major commercial real estate powerhouses such as Avanath Capital Management, KBS Realty, Western National Group, Voit Real Estate Services, American Realty Advisors, Lewis Group of Companies, and many others, as well as global consumer brands such as Fox/MGM Entertainment, Ford Motor Company, Michelin, and Mazda. I also served as an Executive Board Member and Chapter Director for Commercial Real Estate Women, Orange County (CREW-OC), a featured speaker for IREM, the CRE Lending Conference (CRELC), and the OC Marketing & Advertising Association, among others.Powerful communications can move mountains. It’s time to tell our stories and walk into the most creative and innovative decade the world has seen yet!