Director, Communications And Marketing
CurrentSpearheading conversion of chapter websites to WordPress and migration of officer communications to a new email platform while maintaining and updating legacy systems and databases; manages relationship with external web development team; implements and shares enhanced metrics for public- and member-facing websites.Oversees curation and distribution of daily and weekly email newsletters to association members, with increased open rates and opt-in list growth in 2021.Serves as editorial director and production manager for the association’s print magazine, mailed 10 times per year to 145,000 members.Highlights:• Created in-house digital lead-generation process in collaboration with membership staff, resulting in increased acquisition and significant cost savings over contracted services.• Managed communications campaign for association’s centennial, including spearheading commemorative video creation, developing print and digital assets throughout the year and producing videos of speakers for a virtual gala. • Increased trade press media mentions by 10 percent through enhanced outreach.