- Developed, implemented, and managed integrated online and offline strategies of national and regional campaigns from strategic briefing and creative development, through production. - Built long-term relationships with clients, anticipating their needs and working with supporting teams to coordinate efforts aimed at solving those needs.- Collaborated with Digital Strategists, Creative, Planning, and Production teams to efficiently deliver strategies, solutions, flawless execution, and results for presentation to clients.- Supervised Account Executive, Account Coordinator and Project Manager.- Developed scope of work, fee schedules, and estimates.- Led Public Relations program for Insulin Affordability and Access to Hispanics.Key Brands: Eli Lilly, State Farm, PNC Bank, Purina ONE, Diageo

- Managed agency relations between current and new clients, serving as point of contact. - Oversaw all aspects of campaign execution from initial conceptualization to implementation into market. - Developed all client copy including, but not limited to: biographies, marketing collateral, websites, radio scripts and social media content.Key Brands: Chef Adrianne Calvo & Chef Adrianne’s Vineyard Restaurant and Wine Bar, Aaron’s Catering, Miami Cigar Company, A+ Mini Storage, Hialeah Park, Reef Tropical

Developed firm’s social media division, developing effective social media campaigns for a wide array of clients. Also, wrote and aided in the publication of press releases while interacting with media outlets to secure positive coverage.Key Brands: Mendez Fuel, Hunton & Williams LLP, Palmer Trinity School, Miami Awning, The Salvation Army Miami-Dade and Coral Gables Business Improvement District (BID)

Taught Public Speaking and Multicultural Marketing.

Research Assistant to the Director of The Center of Hispanic Marketing Communication. Revised the second edition of 'Hispanic Marketing: Connecting with the New Latino Consumer' adding all new statistics.

Developed an integrated marketing campaign for a group of indigenous women in Guatemala to further their business and marketing goals. Ultimately traveling to Guatemala to implement campaign and worked with ASDECOHUE-CSEM, an agency of services for economic and social development in Huehuetenango, Guatemala that specializes in the development of business skills in women.