Jennifer Rourke's Location
Greater Chicago Area, United States, United States
Jennifer Rourke's Contact Details
Jennifer Rourke work email
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Jennifer Rourke personal email
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Jennifer Rourke phone numbers
About Jennifer Rourke
Experienced digital content leader with a focus on SEO and data-driven decisions. Over 18 years of experience, with modern leadership skills. Organic SEO, SEM, content management, analytics, and audience development.
Jennifer Rourke Work Experience Details
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Director Of News Optimization At Yahoo NewsYahoo Apr 2024 - PresentSunnyvale, Ca, Us• Collaborate with SEO, editorial, homepage, analytics, and product teams to amplify engagement on our surfaces.• Design and execute experiments to increase growth and engagement using recirculation levers• Identify trends and story ideas to continue successful themes.• Work closely with teams across editorial to make informed decisions about what to update, and where to improve coverage.• Create dashboards for tracking and act as an analytics resource for content experiments• Plan and execute engagement strategies for tentpole events• Collaborate with ecommerce teams to align editorial and service journalism levers to maximize engagement and ROI.• Review and onboard new vendors for additional products to meet user needs.• Troubleshoot new product launches and work with product to implement and introduce new features.• Analyze content search performance to provide retrospectives and actionable insights -
Head Of Editorial SeoBusiness Insider Jan 2023 - Apr 2024New York, New York, Us· Led SEO efforts, including departmental and post-event analyses, including content evaluations · Oversaw editorial search strategy and optimizations across a large newsroom with a small team· Partnered with data analysts to support SEO team· Led team project to write robust SEO training documentation that was built into a microsite· Led SEO team through reorganization from product to editorial departments· Developed breaking news plans for SEO support during and after live events· Evangelized best practices to avoid cannibalization during fast-paced content production· Established guidelines for editorial teams to maintain effective optimizations during high-volume production· Led training in niche departments, including focused coverage teams (health, travel, etc.) and audience teams (social, newsletters, etc). -
Seo ManagerBusiness Insider Feb 2022 - Jan 2023New York, New York, UsManaged SEO efforts for the Service Journalism division, including SEO strategists, editorial training, and structural guidanceImplemented and improved structured data for various content types across verticalsDeveloped materials and sessions to empower writers to use SEO in copywriting and Supported and gave insight on tentpole event strategy, particularly revenue-driving eventsWorked with Product Intelligence to implement tracking for optimizations to prove SEO effectiveness
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Manager, Digital Insights - Wls-TvDisney Abc Television Group Nov 2018 - Feb 2022Burbank, California, Us• Act as the voice of the user, exploring data for signals on growth and disinterest• Develop and execute user insights plan to understand trends, consumer attitudes and behaviors• Track, disseminate KPIs to stakeholders and news teams, present results to adjust strategy• Guide strategy for multiplatform publishing with quantitative analysis• Provide thought leadership to track and measure content experiments, including A/B testing• Share success stories and identify underlying workflow detractions from engagement• Devise effective presentations to promote results and insights to gain buy-in from executives -
Seo Lead - Abc OtvDisney Abc Television Group Feb 2018 - Feb 2022Burbank, California, Us• Manage SEO efforts for organic, technical, and paid search for eight TV stations and two brands• Plan search optimization strategies for longterm projects, overall site health, brand launches• Implement technical SEO improvements, work with product and engineering to execute roadmap• Secure vendors for technical and editorial solutions, including crawling and keyword planning• Generate analytics reports to inform content strategy, allocate business resources• Run ongoing and special SEM campaigns across brands focusing on conversions• Keep current on industry trends and adjust tactics accordingly• Triage last-minute, unexpected traffic deficits or longterm competitive gap analysis• Lead producer trainings to maintain and update best practices for daily editorial SEO
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Executive Producer Of Digital Operations - Wls-TvDisney Abc Television Group May 2016 - Nov 2018Burbank, California, Us• Guide content strategy for a team of 10, train new producers and maintain product at highest journalistic standards, including proper legal clearance• Run deep-dive statistical analysis on referral traffic and consumer data to inform editorial strategy. • Write compelling copy, headlines for content in fast-paced newsroom for multiple digital platforms• Optimize web pages for search, closely monitor search trends, traffic analytics • Contribute to social media and content output on Facebook, Twitter, etc., thoroughly curating the most worthwhile content to drive finacial goals. • Coordinate with reporters and assignment desk to publish current, accurate information• QC writing, production and content by other producers• Coordinate with stations in other markets to exchange content, QC those acquisition. • Administrative duties as needed - scheduling, corporate directive dissemination, team building, hiring, etc
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Senior Web Producer Wls-TvDisney Abc Television Group Jun 2013 - May 2016Burbank, California, Us• Write compelling copy, headlines for content in fast-paced newsroom for multiple digital platforms• Enterprise and curate print, photo and video content to drive traffic and engagement• Optimize web for search, closely monitor search trends, traffic analytics • Contribute to social media and content on Facebook, Twitter, etc.• Coordinate with producers, assignment desk and reporters to publish current, accurate information• QC writing, production and content by other producers• Coordinate with stations in other markets to exchange content, QC those acquisitions
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Web ProducerDisney Abc Television Group Aug 2007 - Jun 2013Burbank, California, Us• Write compelling copy, headlines for content in fast-paced newsroom for multiple digital platforms• Enterprise and curate print, photo and video content to drive traffic and engagement• Optimize web for search, closely monitor search trends, traffic analytics • Contribute to social media and content on Facebook, Twitter, etc.• Coordinate with producers, assignment desk and reporters to publish current, accurate information• QC writing, production and content by other producers• Coordinate with stations in other markets to exchange content, QC those acquisitions
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Wtmj-Tv/Am Internet News ProducerJournal Broadcast Group (Division Of Journal Communications) 2006 - 2007Milwaukee, Wi, UsWrote breaking news; copy-edited reporter and assignment desk contributions for web; trained staff, published podcasts, and coordinated daily reporter web assignments -
Will-Am InternIllinois Public Media May 2006 - Aug 2006
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Production Assistant, Fill-In ProducerWgn Radio Am 720 Aug 2004 - Aug 2005Chicago, Il, Us -
Board OperatorAmerican Theater Company Jan 2005 - Mar 2005Chicago, Illinois, Us -
Board OperatorNextmedia Group May 2003 - Jan 2004Myrtle Beach, Sc, Us
Jennifer Rourke Skills
Broadcast
Broadcast Journalism
Radio
Producing
Social Media
New Media
Radio Broadcasting
Video Production
Final Cut Pro
Video Editing
News Writing
Journalism
Editing
Television
Video
Digital Media
Blogging
Storytelling
Audio Editing
Facebook
Breaking News
Ap Style
Copy Editing
Copywriting
Avid
Adobe Audition
Enps
Content Strategy
Broadcast Television
Radio Production
Broadcasting
Leadership
Radio Producing
Podcasting
Online Journalism
Radio Host
Feature Articles
Web Content
Content Management
Sound
Newsletters
Creative Direction
Audacity
Proofreading
Jennifer Rourke Education Details
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Depaul UniversitySociology -
University Of Illinois Urbana-ChampaignJournalism
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Southern Illinois University, CarbondaleRadio-Tv: Audio Production; Minor - Theatre
Frequently Asked Questions about Jennifer Rourke
What company does Jennifer Rourke work for?
Jennifer Rourke works for Yahoo
What is Jennifer Rourke's role at the current company?
Jennifer Rourke's current role is News optimization & strategy leader.
What is Jennifer Rourke's email address?
Jennifer Rourke's email address is je****@****nja.com
What is Jennifer Rourke's direct phone number?
Jennifer Rourke's direct phone number is 181568*****
What schools did Jennifer Rourke attend?
Jennifer Rourke attended Depaul University, University Of Illinois Urbana-Champaign, Southern Illinois University, Carbondale.
What skills is Jennifer Rourke known for?
Jennifer Rourke has skills like Broadcast, Broadcast Journalism, Radio, Producing, Social Media, New Media, Radio Broadcasting, Video Production, Final Cut Pro, Video Editing, News Writing, Journalism.
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