Jennifer Smart

Jennifer Smart Email and Phone Number

Director, Marketing and Communications @ Invert Inc.
Ottawa, ON, CA
Jennifer Smart's Location
Ottawa, Ontario, Canada, Canada
Jennifer Smart's Contact Details

Jennifer Smart work email

Jennifer Smart personal email

n/a

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About Jennifer Smart

Jennifer Smart is a Director, Marketing and Communications at Invert Inc.. She possess expertise in event management, event planning, marketing communications, social media, strategic communications and 17 more skills. Colleagues describe her as "I’ve had the pleasure of working alongside Jennifer during large IT implementations, where her expertise in Organizational Change Management truly set her apart. Jennifer excels at designing and implementing change strategies that not only meet organizational goals but also ensure smooth transitions for individuals and teams. What impresses me most is her ability to engage stakeholders at all levels—whether it’s executives, middle management, or front-line employees. Jennifer combines strategic foresight with a people-centered approach, ensuring that change initiatives are embraced and sustained. Her skill in building tailored communication plans, facilitating impactful training sessions, and continuously measuring success metrics led to measurable improvements in employee engagement and adoption rates. Beyond her expertise in ADKAR, she demonstrates exceptional emotional intelligence and a collaborative spirit. She is a trusted advisor who listens deeply, addresses concerns proactively, and inspires confidence in times of uncertainty. I wholeheartedly recommend Jennifer for any role requiring strong change management skills, strategic insight, and a passion for driving organizational success. She would be a true asset to any team." and "I had the pleasure of managing Jennifer at Mxi. Jennifer has a remarkable ability to craft compelling narratives that resonate with diverse audiences and her strategic approach to communications and marketing, combined with her creativity, consistently drives results. She has a deep understanding of communication best practices and frameworks and is adept at using various channels to amplify the effectiveness of her messaging. In addition to bringing a fresh perspective and proposing innovative solutions, she’s an excellent collaborator who brings a positive, solution-oriented mindset to any challenge. Her passion, expertise, and dedication are sure to make a lasting impact on any team."

Jennifer Smart's Current Company Details
Invert Inc.

Invert Inc.

View
Director, Marketing and Communications
Ottawa, ON, CA
Website:
invert.world
Employees:
29
Jennifer Smart Work Experience Details
  • Invert Inc.
    Director, Marketing And Communications
    Invert Inc.
    Ottawa, On, Ca
  • Invert Inc.
    Director, Marketing & Communications
    Invert Inc. Oct 2022 - Present
  • Canopy Growth Corporation
    Organizational Change Manager
    Canopy Growth Corporation Aug 2019 - Oct 2022
    Kanata, Ontario, Canada
  • Ifs
    Senior Change Manager
    Ifs Oct 2015 - Aug 2019
    Ottawa, Canada Area
    • Consult with internal project teams to develop client-specific change management strategies and incorporate change management best practices within the delivery methodology• Provide direct support and coaching to internal Executive sponsors, project leadership, and Services consultants to develop change management expertise on program teams• Lead cross-functional teams in the development and execution of change strategies focusing on internal, IFS A&D initiatives• Serve as a senior member of the project team on client programs and support the creation and implementation of detailed change strategies that maximize user adoption and minimize resistance
  • Ngrain
    Content Marketing Manager
    Ngrain Feb 2015 - Sep 2015
    Ottawa, Canada Area
    • Develop corporate and account-specific marketing communications plans to align with sales objectives and market requirements• Provide Sales support in the areas of prospect identification, lead generation, ongoing demand-generation programming, and RFx development. • Generate targeted demand generation programming for a variety of market verticals with key messages and value propositions tailored to each audience.• Coordinate with key stakeholders to facilitate go-to-market strategies and marketing launch plans for new products• Copy development for a variety of media; Web, video, advertisements, press releases, e-communications, and corporate correspondence• Administer the introduction of the new brand identity through the management of external agencies and suppliers to ensure consistent application in all communications • Manage sponsorship, participation, and logistics for industry conferences
  • Mxi Technologies
    Marketing Communications Manager
    Mxi Technologies Aug 2009 - Feb 2015
    Ottawa, Canada Area
    • Develop account-specific marketing communications plans to align with sales objectives and market requirements• Provide Sales support in the areas of prospect identification, lead generation, ongoing demand generation programming, and RFx development.• Manage customer communication programming at all stages of the customer experiencelifecycle; awareness through to advocacy• Generate targeted demand generation programming for a variety of market verticals with key messages and value propositions tailored to each audience• Coordinate with key stakeholders and New Product Introduction to facilitate go-to-marketstrategies for new products• Copy development for a variety of media; Web, video, advertisements, press releases, e-communications, and corporate correspondence• Manage online brand, including website and social media presence as well as ongoing content evaluation and administration• Manage logistics and participation in industry conferences and internally-hosted events• Liaise with external suppliers, partners and stakeholders to coordinate marketing andcommunications activities
  • Canadian Wildlife Federation
    Event & Marketing Coordinator
    Canadian Wildlife Federation Oct 2007 - Jul 2009
    Ottawa, Canada Area
    • Editorial copy writer, story list developer and project lead for CWF’s monthly e-newsletter• Copy development for a variety of media; Web, advertisements, partner proposals, press releases, correspondence• Develop and maintain Web 2.0 and social media strategies• Experience in internet-based fundraising, direct-mail marketing, branding and creating a recognizable identity• Liaise with external suppliers, partners and stakeholders to coordinate marketing and communications activities• Create project-specific communications plans with key messages and roll-out strategies• Responsible for online merchandising
  • Morningstar Enterprises
    Account Executive
    Morningstar Enterprises Sep 2006 - Sep 2007
    Ottawa, Canada Area
    • Creation of marketing, communications and media plans for clients; non-profit and private organizations• Copy development for a variety of media; web, advertisements, brochures, sales letters, radio, press releases and newsletters• Preparation and monitoring of project budgets • Coordination of provincial and national events for private corporations and non-profit organizations• Coordinating online content for a variety of non-profit and private organizations
  • Brainlab
    Support Education Coordinator
    Brainlab 2003 - 2006
    Munich Area, Germany
    • Generation of all marketing materials for the Support Department• Promotion of BrainLAB Academy, an international customer education program for medical professionals• Coordination of all aspects of internal and external trainings; logistics, vendor acquisition, budgeting, course materials, and follow-up evaluation• Management and coordination of professional development meetings • Coordination of departmental training activities across different business units

Jennifer Smart Skills

Event Management Event Planning Marketing Communications Social Media Strategic Communications Internal Communications Business Development B2b Newsletters Copywriting Direct Marketing Marketing Social Media Marketing Press Releases Proposal Writing Corporate Communications Training Online Advertising Budgets Media Relations Public Relations Fundraising

Jennifer Smart Education Details

Frequently Asked Questions about Jennifer Smart

What company does Jennifer Smart work for?

Jennifer Smart works for Invert Inc.

What is Jennifer Smart's role at the current company?

Jennifer Smart's current role is Director, Marketing and Communications.

What is Jennifer Smart's email address?

Jennifer Smart's email address is je****@****mxi.com

What is Jennifer Smart's direct phone number?

Jennifer Smart's direct phone number is (555) 555*****

What schools did Jennifer Smart attend?

Jennifer Smart attended University Of Victoria, University Of British Columbia - Okanagan, Hz University Of Applied Sciences.

What skills is Jennifer Smart known for?

Jennifer Smart has skills like Event Management, Event Planning, Marketing Communications, Social Media, Strategic Communications, Internal Communications, Business Development, B2b, Newsletters, Copywriting, Direct Marketing, Marketing.

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