Jennifer Smart Email & Phone Number

Ottawa, ON, CA

Kanata, Ontario, Canada

Ottawa, Canada Area

• Consult with internal project teams to develop client-specific change management strategies and incorporate change management best practices within the delivery methodology
• Provide direct support and coaching to internal Executive sponsors, project leadership, and Services consultants to develop change management expertise on program teams
• Lead cross-functional teams in the development and execution of change strategies focusing on internal, IFS A&D initiatives
• Serve as a senior member of the project team on client programs and support the creation and implementation of detailed change strategies that maximize user adoption and minimize resistance

Ottawa, Canada Area

• Develop corporate and account-specific marketing communications plans to align with sales objectives and market requirements
• Provide Sales support in the areas of prospect identification, lead generation, ongoing demand-generation programming, and RFx development.
• Generate targeted demand generation programming for a variety of market verticals with key messages and value propositions tailored to each audience.
• Coordinate with key stakeholders to facilitate go-to-market strategies and marketing launch plans for new products
• Copy development for a variety of media; Web, video, advertisements, press releases, e-communications, and corporate correspondence
• Administer the introduction of the new brand identity through the management of external agencies and suppliers to ensure consistent application in all communications

Ottawa, Canada Area

• Develop account-specific marketing communications plans to align with sales objectives and market requirements
• Provide Sales support in the areas of prospect identification, lead generation, ongoing demand generation programming, and RFx development.
• Manage customer communication programming at all stages of the customer experiencelifecycle; awareness through to advocacy
• Generate targeted demand generation programming for a variety of market verticals with key messages and value propositions tailored to each audience
• Coordinate with key stakeholders and New Product Introduction to facilitate go-to-marketstrategies for new products
• Copy development for a variety of media; Web, video, advertisements, press releases, e-communications, and corporate correspondence

Ottawa, Canada Area

• Editorial copy writer, story list developer and project lead for CWF’s monthly e-newsletter
• Copy development for a variety of media; Web, advertisements, partner proposals, press releases, correspondence
• Develop and maintain Web 2.0 and social media strategies
• Experience in internet-based fundraising, direct-mail marketing, branding and creating a recognizable identity
• Liaise with external suppliers, partners and stakeholders to coordinate marketing and communications activities
• Create project-specific communications plans with key messages and roll-out strategies

Ottawa, Canada Area

• Creation of marketing, communications and media plans for clients; non-profit and private organizations
• Copy development for a variety of media; web, advertisements, brochures, sales letters, radio, press releases and newsletters
• Preparation and monitoring of project budgets
• Coordination of provincial and national events for private corporations and non-profit organizations
• Coordinating online content for a variety of non-profit and private organizations

Munich Area, Germany

• Generation of all marketing materials for the Support Department
• Promotion of BrainLAB Academy, an international customer education program for medical professionals
• Coordination of all aspects of internal and external trainings; logistics, vendor acquisition, budgeting, course materials, and follow-up evaluation
• Management and coordination of professional development meetings
• Coordination of departmental training activities across different business units

Diploma, Public Relations

Bachelors, Business Administration

Graduated with Distinction.

Bachelors, International Business Administration