Jennifer Taylor Howell Email & Phone Number

Washington D.C. Metro Area

Lead marketing and membership initiatives to build awareness, increase engagement and drive revenue in support of improving cardiovascular outcomes through image-guided patient management.

Washington D.C.

Led and directed several core functions of the marketing department including content marketing, membership marketing, program marketing, and product marketing for the largest medical association for hormone science and health. Duties: • Created and directed multi-channel, marketing plans that meet key organizational objectives• Managed organization’s brand through the development of marketing and communications strategies that ensure consistency across markets• Worked closely with creative services and digital marketing teams to execute brand vision • Empowered and equipped staff to work collaboratively to achieve revenue targets Accomplishments: • Champion and lead for Wrike, an organizational project management tool implemented to streamline work and improve communications across teams• Worked with senior leadership to guide development of customer-centric policies to safeguard the integrity of the brand

Washington D.C. Metro Area

Led a cross-divisional team that executed the organization’s foremost marketing outreach program designed to communicate and promote the organization’s brand in both domestic and international markets. Additional responsibilities included developing and executing conferences in targeted international regions that meet key organizational goals.Duties: • Directed program operations and implementation of 20+ events per year; including the development and execution of marketing and communications strategies• Worked with university clients to execute events that meet professional development goals of faculty and students • Led a team of seven colleagues, including one direct report, coordinated operational workflows, and trained new staff • Managed the program’s 300k budget and made recommendations to best utilize resources• Analyzed survey data and shared with executive leadership to ensure that program success factors were achievedAccomplishments: • Awarded the ACS Catalyst Award for outstanding achievement in exceeding organizational objectives• Developed a member value and engagement strategy for emerging markets to recruit new members• Created program and event marketing plans to expand the number of events and total number of attendees• Utilized matrix management to work with colleagues in several divisions to execute events at nearly 100 schools in 22 countries that reached over 14,000 students and faculty• Coordinated and executed the organization’s first conference in India

Washington D.C. Metro Area

Developed marketing strategy and executed campaigns to recruit 25,000+ professional members each year.Duties: • Increased membership dues revenue through digital projects, email marketing, telemarketing, and social media campaigns• Vetted and secured vendors for marketing campaigns and served as primary point of contact• Measured campaign metrics across all channels to improve results and effectiveness of multivariate testing• Managed the conference exhibit program to reach new audiences and enhance the organization’s brand• Collaborated with interdepartmental business units to develop strategy and content for marketing campaigns. Accomplishments: • Increased new memberships through the development of two targeted microsites• Served as project lead for marketing the launch of a professional networking site as a new member benefit• Expanded the email marketing program and introduced new tests for templates, landing pages and premiums• Initiated a social media plan to streamline the organization’s online presences and maintain brand integrity

Washington D.C. Metro Area

Developed and executed membership marketing campaigns and projects for a professional association with over 163,000 members.Duties:• Launched recruitment program for undergraduate and graduate students and created tools to increase new memberships through online, email and print campaigns including the development of two microsites • Served as project lead for marketing the launch of the organization’s professional networking website as a member benefit• Managed the marketing exhibit program to reach new audiences and enhance the brandAccomplishments:• Surpassed year-end member recruitment goals and objectives established by the board of directors• Successfully transitioned student affiliates to student members through multifaceted marketing campaigns

Washington D.C. Metro Area

Developed and led marketing strategy and efforts on behalf of partnering organizations to increase brand awareness and recruit full-time volunteers worldwide.Duties: • Developed and presented workshops at national conferences and facilitated trainings for volunteers and staff• Expanded the organization’s digital and email marketing programs• Managed the exhibit program attending upwards of 20 events per year• Contributed as a writer and editor for three in-house publications and organization’s websiteAccomplishments: • Initiated and led project to re-brand the organization, including a new mission statement, logo and website• Expanded agency partnerships and increased recruitment efforts for partnering programs

Washington D.C. Metro Area

Duties: • Contributed as a writer and editor for three in-house publications • Created content, designed layout and tracked analytics as Webmaster• Executed payroll and coordinated benefits for staff• Assisted with the recruitment and hiring process by marketing positions and evaluating candidatesAccomplishments: • Implemented direct deposit and timesheet payroll procedures

El Paso, Tx/Juarez, Mx

Managed a homeless shelter on the U.S.-Mexico border that provided social services for migrant families and victims of domestic violence.Duties: • Trained and supervised a team of six volunteer staff, who rotated on a quarterly basis• Managed day-to day responsibilities including the resident intake process, budget and finances, and staff scheduling• Partnered with outside agencies to provide health and wellness services and job training for residentsAccomplishments: • Implemented programs for residents to improve communication, reduce conflict and build community • Developed flexibility due to a constantly changing work environment with individuals from diverse cultures