Jenn Vo Email & Phone Number

Long Beach, Ca, Us

Specializing in web site/app redesigns, design leadership, and delivering research-backed user experiences that integrate into complex systems and scale. I collaborate with companies to streamline processes, align teams, and establish best practices, while also recruiting top talent and providing coaching to foster professional growth.Recent achievements include creating service design blueprints to improve user adoption, auditing websites for accessibility compliance, delivering augmented reality features in the e-commerce space, and coaching designers with business acumen to drive impactful results.

San Francisco, Ca, Us

The Product Design & Creative team consisted of product design, UX research, copywriting, lifecycle communications, art direction, packaging and private label brand development, design ops, and photography. → Partnered with Product to develop a 3-year strategic plan and an accompanying North Star vision and prototype through a series of strategic workshops that included executive leadership.→ Advanced Imperfect's brand presence, collaborative processes across the organization, and design culture. Unified brand guidelines and design systems, with an emphasis on accessibility. Restructured team rituals to create a creative and collaborative culture of feedback and celebration. Consolidated team processes while increasing efficiency and up-leveling individuals. Championed and created career leveling and documentation across the broader organization. → Executed multiple workshops to bring siloed teams together to co-create a new vision for private label, Merch marketing, and content marketing efforts. Delivered a strategy focused on developing conscientious products that save food from waste.→ Led the teams through a redesign of the website, an overhaul of customer communications, and concept testing of the sign up funnel which resulted in 17% decrease in order cancellations and a ~10% increase in average order value for first time users. → Improved the shopping experience's information architecture and accessibility while simultaneously building and launching the first Imperfect Foods native mobile app. Worked with lifecycle marketing to build an email design system that increased efficiency and allowed our output to double with less resources.This design organization ensured that every touchpoint in the experience is backed by research and insights, is consistent in storytelling, celebrates impact, and has moments of surprise and delight that reinforce our mission.

San Francisco, Ca, Us

San Francisco, California, Us

Quanata is a State Farm company.Brought in to mature a team of highly experienced cross-disciplinary individuals by streamlining design operations, instilling a design system, iterating on accessibility standards, defining product development processes, prioritization, and resource management rituals. → Defined and documented a product development strategy with Product, Marketing, and Research to create alignment in prioritizing product initiatives in actionable and measurable ways.→ Orchestrated the team through a brand refresh and redesign of the entire digital communications system and website.→ Proactively designed an interview structure that aimed to eliminate bias and increase number of viable candidates to hire ratio. This structure was adapted by the entire organization. → Initiated a program for managers and directors (30+ members) to share knowledge, collaborate and support each other in people management and development.

Culver City, California, Us

Hired as ChowNow's first Director of Design tasked with inheriting the brand and owning its evolution, building out an in-house design team, and providing design direction to guide company milestones with the goal of helping restaurants compete in online ordering without hurting their bottom lines. → Built a team of Product, Communications, and Restaurant Marketing designers who are responsible for supporting functionality of the ChowNow platform, owning branding and visual communications, as well as helping restaurants market their online ordering platform through digital and print marketing materials. → Launched ChowNow’s first consumer facing marketplace platform and implemented a cross functional brand system.→ Implemented a plug-and-play design system for white label apps, resulting in over 10,000 Android and iOS apps→ Streamlined workflows for designers and increased average number of marketing collateral designed per month from 700 to 1,100. → Organized a brand refresh and oversaw implementation across all digital and print assets.→ Managed day-to-day responsibilities of designers and worked towards uncovering creative confidence and design voice through ongoing career development, feedback, and hands-on coaching.

New York, Ny, Us

Hired as a consultant and brought in-house to define the design direction for MakeSpace’s digital product experience.→ Launched new features to increase conversion and acquisition.→ Earned stakeholder buy-in through translating the product vision into wireframes, clearly documented user flows, and prototypes.→ Implemented research processes to define goals and validate hypotheses.→ Refined the user experience and upgraded the UI to industry standards.→ Introduced a design system to provide cohesion for users across all products.

Midvale, Ut, Us

Hired as a consultant to lead to simplify user experience and elevate visual design for the redesign of highest-traffic landing pages across Overstock.com. → Strategized the information architecture and created wireframes.→ Designed initial comps and oversaw design direction.

New York, Ny, Us

Hired as a contractor for the relaunch of the Mad Libs iOS app. → Lead UX design for the entire app, templating co-branding system, and Game Center integration.→ Conducted competitive analysis, researched gamification, brainstormed multiple directions and concepts before wireframing and iterating into a simplified iOS game that can also be replicated into other Mad Libs licensed apps. → Presented ideas and concepts to the client (Penguin Random House) and managed feedback cycles. → Supported in art direction and sound design.

New York, Us

Hired as a contractor to support the product design team at iHeartRadio.→ Designed the user interface for an internal content management system that allows over 1,000 radio stations across the U.S. to be able to quickly publish content to their websites. → Delivered concepts for brand partnership and sponsorship opportunities. → Designed an onboarding experience for new users. → Supported in production design, documenting visual guidelines, and delivering development ready assets for iHeartRadio products across native mobile, tablet, and web.

Los Angeles, Ca, Us

Clients: Bliss Spas, American Express, McGraw Hill, Armani Exchange, Quidsi, Evoke, Cohn & Wolfe, Cool CultureFreelance contract designer with a proven track record of delivering visually compelling designs for a diverse range of companies and agencies. Managed multiple projects simultaneously, met tight deadlines, and exceeded client expectations through creative solutions and exceptional attention to detail, resulting in repeat clients and bookings.

New York, Ny, Us

Hired as a contractor and then brought on staff to lead campaign efforts targeted to the Millennial customer. → Lead the design execution for the digital application of integrated campaigns and product launches. Deliverables included microsites, rich banners, ad campaigns, email blasts, and interactive displays. → Independently managed high profile projects and acted as mediator between marketing, design, and development teams. → Created and launched the first and subsequent series of Style Mixers, a shopping tool for Juniors. → Designed the first version of the now annual American Icons campaign and the Brasil campaign.→ Supervised one mobile designer, one junior designer, and one freelance designer.

Irvine, Ca, Us

Responsible for the re-design and implementation of all client websites with a focus on developing templates for subsequent websites. Clients included: McDonald's, Subway, Wendy's, El Pollo Loco, My Gym, and many others.→ Designed direct mail pieces for companies targeting new residents with the flexibility to reach different audiences using the same design and custom message printing.→ Independently designed internal marketing materials, company website, sales collateral, microsites, mobile phone apps, and email campaigns.