Jennifer Watson Email & Phone Number

Detroit, Mi, Us

Us

Built a growing, high-performing Public Information Unit by recruiting, training, and mentoring team members to work in alignment with the division’s values and goals.Created comprehensive Standard Operating Procedures (SOPs) for each role in the unit by identifying and nurturing the strengths and interests of each team member. Developed streamlined communication workflows to enhance efficiency in response to media inquiries, crises and community outreach.Manage media relations as a primary spokesperson, coordinating press releases, interviews, and public statements that effectively represent the division's mission and initiatives.Advise senior leadership on communication strategies, providing counsel on internal and external messaging during routine and critical incidents to ensure transparency and community trust.Direct the communications team, overseeing digital presence, social media engagement, and public outreach efforts to foster positive relationships with the community.Represent the department at public events and work closely with local, state and federal partners to enhance collaboration and promote trust between law enforcement and the community.

Direct the digital media team in the development of organic and authentic storytelling via videography, video editing, original content production, and voice-over projects.Create video content for recurring events sponsored by Ford Motor Company, General Motors Company, and Toyota Motor Corporation.Produced, filmed, and edited the 2019 American Heart Association’s Heart Walk video recap providing a corporate event presentation to utilize for sponsorship.Produced, filmed, edited, and contributed voice-over content to nationally broadcasted commercials.

Dearborn, Michigan, Us

Led the development and execution of executive communication strategies and virtual learning events, reaching an audience of over 20,000 technologists and engineers in IT Operations.Analyzed employee engagement and sentiment to further develop our training offerings. Drove the adoption of the Google Cloud Platform among developers and engineers in IT Operations.As a strategy leader, managed the content and distribution of a bi-weekly newsletter designed to inform, acknowledge, and empower IT teams in their day-to-day activities and accomplishments.

Detroit, Michigan, Us

Developed and executed comprehensive change management communication strategies to support organizational transitions, ensuring the smooth adoption of new initiatives and practices.Led focus groups and facilitated open dialogues to address concerns, gather feedback, and build a positive change culture throughout the Technology department.Produced captivating storytelling and interview-style video content, showcasing executive positioning features, celebratory technology project highlights, and live-stream events with attendance exceeding 10,000 team members.

Detroit, Michigan, Us

Utilized consumer insights to execute strategic communication and PR solutions for (7) clients spanning the automotive, real estate, local government, land use sustainability and nonprofit sectors.Developed social media campaigns and digital communication strategies for companies restarting business services after COVID-19-related shutdowns.Led the design and online distribution of memos, letters, and meeting minutes as well as Van Dyke Horn's quarterly newsletter and special digital communications to a listserv of 900+ subscribers.

Detroit, Michigan, Us

Secured a $25,000 grant for Sisterhood: No Boundaries, the Detroit Police Department’s young women’s mentorship program by producing, shooting, and editing the contest video within (1) day.Composed talking points and (8) original speeches for Detroit Police Chief James Craig to deliver at public appearances and press conferences.Managed production of original TV series “Real Talk with Chief Craig” and “Across the Line,” from conception to broadcast, increasing transparency, perspective, and community engagement.