Jennifer Lai

Jennifer Lai Email and Phone Number

Manager, Digital Marketing at The Walt Disney Studios @ The Walt Disney Studios
Jennifer Lai's Location
Los Angeles Metropolitan Area, United States, United States
Jennifer Lai's Contact Details
About Jennifer Lai

Hello! My name is Jennifer, and I am a digital/social media marketing professional residing in the LA/OC area.My passion is utilizing digital and social media to communicate ideas, spark conversations, and help elevate films and television shows for theatrical and streaming. I enjoy creating content, as well as strategizing and collaborating with others on campaigns and projects that aim to inform and spark engaging conversations.If my needs don't meet yours, that's okay - I believe in the power of networking and fostering relationships, so I may know other colleagues and friends who may be able to help you! Feel free to reach out to me if you'd like to chat about digital media, memes, and all things pop culture and current events.Specialties: Writing, editing, social media management, social media marketing, event development/coordination, production assistance, content development, content strategy, customer service, design

Jennifer Lai's Current Company Details
The Walt Disney Studios

The Walt Disney Studios

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Manager, Digital Marketing at The Walt Disney Studios
Jennifer Lai Work Experience Details
  • The Walt Disney Studios
    Manager, Digital Marketing
    The Walt Disney Studios Oct 2021 - Present
    Burbank, Ca, Us
    • Worked on the digital campaigns for (but not limited to): Marvel Studios’ Hawkeye, No Exit, The Princess, Obi-Wan Kenobi, I Am Groot, Rosaline, Cars on the Road, Titanic: The 25th AnniversaryRe-release, The Mandalorian, Ahsoka, Star Wars: Visions, The Creator, The Beatles’ Let It Be, Skeleton Crew• Assist in developing and executing creative and social tactics and handle day-to-day operations for comprehensive global digital marketing campaigns across the studio theatrical and Disney+ titles. • Help manage social content for multiple profiles within Facebook, YouTube, Twitter, Instagram, Snapchat, and TikTok along with other emerging social platforms.• Collaborate with teams to develop digital video concepts that live on our film and studio specific social media handles, in conjunction with our Creative Content team.• Lead digital influencer programs to activate word of mouth across social landscapes.• Manage creative production and creative vendor management for campaign creative, including (but not limited to) social content, copywriting, paid media creative, and select in-house production.• Work with the specialist and coordinator to define content to be used on social and editorial calendars, as well as determine what can be shared with our agencies and media partners.• Help with on-site management of digital and social activities at live events such as premieres, screenings, and junkets.
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  • Marvel Entertainment
    Assistant Manager, Social Media
    Marvel Entertainment Dec 2019 - Oct 2021
    • Manage communities and engage with fans on core Marvel, Marvel Unlimited, and franchise/character social pages, capitalizing on social trends as they occur.• Manage campaigns and projects from ideation to delivery, working with multiple departments.• Ideate with the Production team on Marvel New Media Original Programming to increaseengagement and create assets that best optimize each social platform.• Collaborate with Audience Insights team in finding ways to improve strategy and best practices, as well as optimize performance.• Provide on-site coverage and support at live events for core Marvel social channels.• Oversee creative assets from delivery to posting on deadline with internal/external partners.• Brainstorm content strategy and ideas for all lines of business.
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  • Marvel Entertainment
    Coordinator, Social Media
    Marvel Entertainment Jun 2017 - Dec 2019
    • Write, edit, and manage social publishing and scheduling across social platforms (Facebook, Twitter, Instagram, Tumblr, Google+, etc.) with assistance on weeknights and weekends, across all LOBs • Oversee day-to-day social content calendar for main Marvel channels and franchise character channels• Provide live coverage of events (red carpets, conventions, special events, video shoots, etc.) on Marvel social channels• Work with editorial team to support and promote editorial content on Marvel.com, as well as Marvel Original Programming/Digital Series• Coordinate creative assets from delivery to posting on deadline and maintain digital calendar• Brainstorm content strategy and ideas for all LOBs and specific campaigns
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  • Isatv
    Volunteer Staff (Blog & Production)
    Isatv Mar 2012 - May 2019
    Los Angeles, Ca, Us
    International Secret Agents (ISA) is a live events and new media company founded by Wong Fu Productions and Far*East Movement. ISA prides itself on producing original content on their YouTube channel about and for Asian Americans in entertainment, news, culture, and more. I currently lend my time as a volunteer staffer when needed.• Helped manage ISAtv blog; used consistently-published content to develop ISA's online presence• Managed blog by writing, editing, and revising posts by other writers; brainstormed ideas at monthly staff meetings and delegated tasks among writers• Provided production assistance for promotional videos, special live events, ad campaigns, etc.• Publicized and provided social media support for "ISA!", the first-ever Asian American Variety YouTube Game Show, which featured various talents from the YouTube community• Helped support and run backstage operations for ISA Creators Celebration and IdentityLA, both of which brought together and celebrated the successes of AAPI online content creators and across industries
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  • The Honest Company
    Client Services Representative
    The Honest Company Jul 2014 - Oct 2016
    Los Angeles, Ca, Us
    The Honest Company is a consumer goods lifestyle company founded by Jessica Alba & Christopher Gavigan that provides and sells eco-friendly, non-toxic, stylish household and family products.• Provide account assistance and gave product information with delight to 250+ clients weekly over the phone and through emails• Help train new team members with responding to clients' emails (professional and delightful tone, addressing concerns, etc.) • Develop creative solutions; addressed any product concerns by giving educational information and being transparent (Sunscreen Case, Summer 2015)• Assist in sales by cross-selling/up-selling products and services to potential members; contain escalated situations with clients• Transitioned to client services for Honest Beauty as of May 2016; gave recommendations and tips regarding cosmetics
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  • Kollaboration
    Blog Contributor
    Kollaboration Feb 2014 - May 2015
    Us
    Kollaboration is a non-profit organization, annual talent showcase, and grassroots movement aiming to discover, empower, and connect the next generation's artists and leaders.• Produce weekly blog posts based on the latest news and politics in the Asian American community• Coordinate and discuss content and relevant news with other blog contributors, as well as provide additional support and resources as needed
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  • Banana Republic / Gap Inc.
    Brand Ambassador
    Banana Republic / Gap Inc. Dec 2013 - Jul 2014
    San Francisco, Ca, Us
    Banana Republic at South Coast Plaza is one of the largest in the world. I started as a Seasonal Sales Associate, and was asked to stay after the holiday season as a Brand Ambassador.• Engaged with customers to help them find what they need during high levels of traffic during holiday season (in person and over the phone)• Assisted with merchandise organization and met monthly sales goals; performed stock checks
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  • Circle K International
    California-Nevada-Hawaii District Publications Editor
    Circle K International Apr 2012 - Mar 2013
    Indianapolis, Indiana, Us
    Circle K International is the largest international collegiate community service organization that is sponsored by Kiwanis International. California-Nevada-Hawaii is one of the biggest districts in the world. I was appointed Publications Editor and Public Relations Co-Chair for the District of California-Nevada-Hawaii of Circle K International. • Compiled articles and photos across California, Nevada, and Hawaii using Google Submission Form and released (bi)monthly newsletters encompassing large events across the district• Created the Member Bi-Monthly Mailing List via MailChimp• Co-maintained the District Public Relations Committee and led several different publicity campaigns for large-scale district events
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  • Circle K International
    Publications Editor & District Convention Programs Co-Chair
    Circle K International Mar 2011 - Mar 2012
    Indianapolis, Indiana, Us
    Publications Editor:• Acted as a liaison between other Circle K clubs/chapters within the division and district in keeping our chapter’s members updated with current events• Published multi-page monthly newsletters (TurKey Break) and bi-weekly updates (K-Konnect) for our Kiwanis sponsors, as well any other publications for events and information about the clubPrograms Co-Chair:• Worked with co-chair and District Convention Event Chair to develop programs and scheduling for District Convention• Helped design program pamphlets and contributed ideas during monthly committee meetings
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  • Circle K International
    Publicity Chair & Pillow Fight Event Chair
    Circle K International Mar 2010 - Feb 2011
    Indianapolis, Indiana, Us
    Publicity:• Improved club publicity using social media and campus resources; sent out weekly email updates to club members• Reached out and collaborated with other organizations/clubs on campus, connected with students at various activities fairs and special eventsPillow Fight:• The event itself is a large-scale fundraiser for an organization of our choice (for 2011, it was for Free Arts for Abused Children).• Worked with co-chair; overlooked all activities leading up to event, including meeting needs with with beneficiary liaison• Delegated tasks to volunteers before/during event; raised $3000+ with 300+ attendees
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  • Mycosmeticbag
    Online Marketing Associate
    Mycosmeticbag Dec 2011 - Jul 2012
    myCosmeticBag (MCB) is a cosmetics blog created by a team of three make-up enthusiasts. The blog features product reviews, tutorials for different looks, as well as occasional contests.• Scheduled Facebook posts and Twitter updates via Hootsuite• Conducted outreach efforts to make-up gurus of internet community, particularly MakeUpAlley and certain YouTube channels• Attended weekly Skype meetings; pitched and contributed blog ideas and content development
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  • Spectacle Social Media
    Social Media Assistant
    Spectacle Social Media Sep 2011 - Jan 2012
    Spectacle Social Media is a social media agency aiming to help small businesses build their network by means of social media marketing.• Maintained the Twitter accounts and Facebook Pages of two clients (Phyllisophical and Salon of Curls) by scheduling posts/photos on HootSuite• Wrote blog posts of a wide variety of topics for businesses' websites
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  • Daily Bruin Newspaper
    Design Intern
    Daily Bruin Newspaper Oct 2010 - Dec 2011
    The Daily Bruin is UCLA's campus newspaper. I applied to be an intern in the design department and worked under three editors at the time.• Designed a layout/section of the newspaper once every week on Adobe InDesign with guidance from editors of other departments, made sure deadline was met every week• Took initiative to cover other intern designers' shifts when they were unable to fulfill their shifts

Jennifer Lai Skills

Social Media Blogging Facebook Social Networking Public Relations Event Planning Indesign Newsletters Publications Microsoft Office Social Media Marketing Community Outreach Content Development Microsoft Word Publicity Journalism Powerpoint Editing Creative Writing Publishing Photoshop Youtube Online Marketing Research

Jennifer Lai Education Details

  • Ucla
    Ucla
    Philosophy

Frequently Asked Questions about Jennifer Lai

What company does Jennifer Lai work for?

Jennifer Lai works for The Walt Disney Studios

What is Jennifer Lai's role at the current company?

Jennifer Lai's current role is Manager, Digital Marketing at The Walt Disney Studios.

What is Jennifer Lai's email address?

Jennifer Lai's email address is jl****@****vel.com

What schools did Jennifer Lai attend?

Jennifer Lai attended Ucla.

What are some of Jennifer Lai's interests?

Jennifer Lai has interest in Children, Civil Rights And Social Action, Politics, Science And Technology, Arts And Culture.

What skills is Jennifer Lai known for?

Jennifer Lai has skills like Social Media, Blogging, Facebook, Social Networking, Public Relations, Event Planning, Indesign, Newsletters, Publications, Microsoft Office, Social Media Marketing, Community Outreach.

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