Responsible for driving business growth, expanding market presence and identifying new opportunities. Fostering long-term relationships with clients and partners, creating development plans and growth projections. Identifying new market segments and customer profiling. Managing market research and competitive analysis and benchmarketing and improving communications.

Responsible for developing the Coplus brand and reputation within new and existing markets, managing all marketing communications and activities on behalf of Coplus, managing insurer and key client CRM, broker mar-coms and strategic communications planning and delivery. Also, managing social media, website, market research and co-ordinating tender activity, as part of the bids team.

Norwich Business School

Leading the Industry Placement programme for City College Norwich, reporting to the Director of Strategic Development and Implementation, I manage long-term industry placements for Business, Engineering and IT students and help to co-ordinate the cross-college project.

Marketing consultancy, management and services.Freelance marketing involving strategic marketing & planning, digital strategies, knowledge transfer, customer loyalty & retention schemes, websites & SEO, press, PR, html coding, e-marketing, social media management.Clients – Norwich Market Traders, Moco, The English Experience, Creative Training, Dr Stump, Make Some Noise, EBS, Linusoft, Pampered Pooch, Norfolk PA Hire, Feeling Good, HA Engineering, SlowGin and Blue Cat Initiative. Launch of national festival in Norwich for CAMRA and year-on-year increase in visitor numbers. Norwich Beer Festival (18,000 visitors), Great British Beer Festival Winter (7,500 visitors 2017, 10,000 visitors 2018), including social media & digital strategies, press releases, cross-sell campaign, radio and TV coverage, live interviews, banners, brochures, Fringe Festival organisation, website development, copywriting, charity liaison and Judge on the Champion Winter Beer of Britain panel.

- Reporting to the Managing Director – GNSS software, T/O privateMarketing Manager for Private Limited Company - CRM, strategic planning & communications, PR, press & communications, online marketing, website development, digital demos, direct marketing campaigns, managing distributors, market research, identification of new markets, tendering, exhibitions, research & understanding client needs. Company specialises in development of software for global navigational satellite positioning systems and DMS for marine and offshore. Set up new CRM database and managed sales meetings. Compilation of successful tender submissions and sole responsibility for identification and successful grant applications.

Temporary assignments for: Britannia Fire (Successful trade launch of the new Kevlar fire extinguisher) Maier Executive Leadership (Client Management of Chief Exec Teams of blue chip clients inc Money Supermarket & Support Facilitation)WEETU - Women’s Employment, Training & Enterprise Unit - (Website Development, Digital Strategies & Strategic & Tactical Mar-Coms Planning)Buy Local (Strategic Marketing Planning).

(300 employees, T/O £78m) – Car Dealership GroupAssignment to improve effectiveness of marketing department- Head of marketing department and responsible for all marketing of new and used cars and vans, vehicle parts and car rental divisions across East Anglia and London- Introduced measurability to £1m+ marketing budget to report ROI to dramatically increase effectiveness of advertising spend & increase sales- Introducing incentivised schemes and training to improve effectiveness of marketing team - Management of £1m marketing budget, media schedules and media relations- Improved measurability has allowed Desira to test and learn from new advertising platforms which led to investment in new digital channels such as Fish4Cars- Prepared company to take centralised control of its marketing - Introduction of new E-Marketing and Online Marketing programmes- Manage the Marketing Team and Management of Mar-Coms for 7 Sites in East Anglia and London

- AVIVA / ASDA Insurance Partnership - management, delivery & performance of all marketing BTL activity- Halved cost-per-acquisition for direct mail for home insurance for the partnership, through reacting to feedback and negotiation- Layering of the marketing mix, to create omnipresent feeling for consumers of Aviva / ASDA insurance products, as managed all below the line BTL creatives - including petrol pump advertising, door drops, in-store leaflets, POS, van screens and £400k annual directory advertising- Improved quarterly timings of DM to ensure on-time delivery which also improved CPA for Aviva / ASDA

(140 employees, T/O £7.5m – General Insurance & IFA) - Group position-Norwich, London, Manchester, Portsmouth, Chichester, Isle of Wight, Berkhamsted - Achieved multi £million cross-sell between GI & FS following introduction of group initiatives - Successful tiered loyalty scheme packages introduced, for platinum/gold/silver client groups inc complete database overhaul to introduce eCRM – branch managers pleased with results, ‘leaky bucket’ reduced significantly, so could achieve year-on-year sales targets- Roll out of compliance procedures to ensure adherence to new regulations for financial services and ‘flagship’ best practice for general insurance- Introduced group brand image to a company which had grown rapidly through acquisition- Press releases, direct mail, new website design, seminars, entertainment, e-marketing, client newsletter

Client relationship management with major operators, ie Shell, BP, Texaco, Marathan etc. Awarded first vessel-based subsea well abandonment programme in North Sea. Awarded first ever rigless platform well abandonment in North Sea. Analysis of market share by forecast revenue, thus drastically changing company direction. Consortium / JV agreements project communication and reports, tender compilation, subcontract and contract negotiations. New market opportunities, market size and share analysis – North Sea & Gulf of Mexico.