Jenny Bowden Email & Phone Number

Manage an editorial team of 12, overseeing daily email campaigns and digital content creation for 30 different lifestyle brands. Responsibilities include: -Develop and implement SEO strategies to increase site traffic and improve organic search-Oversee editorial calendars and advise editors on content strategy as it relates to larger business objectives-Monitor and track email marketing campaign performance weekly using email management software-Collaborate with team members and other departments (including Creative, Marketing, and Sales) to create a cohesive digital strategy that drives website traffic and generates revenue-Lead weekly team meetings to discuss industry trends and best practices-Collaborate with tech team on mobile-friendly email templates, HTML troubleshooting, and campaign reporting functions -Strengthen reader connection and community engagement through various special events and promotions, including virtual crafting classes, regular charity drives, giveaways, and more-Assist in hiring and training of new staff

-Work with third party companies to secure products for review and giveaways-Collaborate with Sales department and in-house graphic design team to create and execute month-long paid promotions

Northbrook, Il

-Create and develop SEO-driven content for craft websites. Specifically, maintained and edited one of Prime Publishing's largest crafting properties, AllFreeCrochet.com. -Worked closely with third party designers to aggregate and acquire content for our sites; also worked with craft companies to acquire content and products for giveaways and promotions-Edited content and increased brand exposure by creating six e-newsletters every week (750,000 subscribers), assembling and promoting 2-3 eBooks a month, writing 3-4 blog posts a month, and writing in-house content for our various craft web sites-Utilized various search engine optimization software (Google Analytics, AWR Cloud/Advanced Web Ranking Cloud, Google Keyword Planner, and Google Trends) to help increase web rank and overall traffic to our sites- Analyzed overall site performance on a weekly basis, including performing site traffic analysis and newsletter analysis; maintained a monthly editorial calendar to account for changes in trends on a weekly and yearly basis- Wrote and reviewed craft publications and books, as well as craft products, kits, and supplies- Gained professional skills and contacts through attending various webinars, networking events, and trade shows-Assisted in organizing and running the Best Blogger Networking Event, held at the Craft and Hobby Association Show in January of every year-Oversaw several large paid promotions of high-value prize packages and eBooks-Trained new staff on our content management system, WordPress, and basic keyword and SEO skills

Find and write daily deals for online shopping network

Responsible for supervising four-person staff including training and hiring/firing Prepare and schedule events for boarding visits and surgeriesInterface with clients and handle all billing transactions and customer service issuesMonitor and update success of various marketing strategies

Edited and reformatted 150-page Administrative Procedures Manual for leading domestic and international business-to-business distributor

Developed, researched, and wrote several stories for Vox Magazine, an alt-weekly that blends Columbia's urban mentality and hometown familiarity into a smart, small-city tabloid

Wrote several lifestyle and daily news stories for publication in Columbia's daily morning newspaper

Bj, Magazine Design

Education record