Marketing, branding and strategy consultant for businesses based in Australia and Malaysia. Specialist in tourism and services marketing. Available for part-time, casual or consultation work on strategic projects and marketing implementation.

Taught the 3rd year unit, 'Services Marketing'. Assisted two professors in the marketing department with research. Marked exams for various marketing units.

ThinkTribe is a marketing, branding and strategy consultancy. I prepared tender documents and assisted with pitches. I provided marketing consultancy work on two key projects: 1) WA Department of Communities - developing a marketing approach to raise awareness of elder persons exploitation and abuse; and 2) City of Parramatta - development of a tourism marketing and brand strategy.

Taught 'International Marketing' over 3 semesters.

Delivered consumer marketing campaigns in the interstate, UK and NZ markets comprising television, cinema, outdoor, online, ambient and print media. Strong results prompted awareness, likeability and changes in attitudes and intentions. Lots of creative firsts! Management of a $500K statewide film and photo shoot. Tender preparation. RTO board member. Management of 5 staff.

Brand management and product profitability for Lotterywest's suite of products - Saturday Lotto, Powerball, OZ Lotto, Cash 3 and Scratch'n'Win. Managing a complex program of brand and retail advertising including TV, cinema, radio, outdoor, ambient, online, PR and sponsorship. Qualitative and quantitative research for all brands. Implemented a new Superdraw strategy that resulted in an increase in sales. Achieved highest ever Megadraw sales for a Saturday Lotto Megadraw. New brand campaign for Powerball. Launch of new product - Powerpik. Price rise implementation.

Directed the marketing activities in Japan, Singapore, Malaysia, Hong Kong and China including budget preparation and operational plans. Implemented brand WA consumer marketing campaigns in Singapore and Malaysia including TV, press and print.