Jenny Chen

Jenny Chen Email and Phone Number

Strategic Partnerships (Social and Influencer Marketing), Consultant @ Cuddle Sprouts
El Segundo, CA, US
Jenny Chen's Location
El Segundo, California, United States, United States
About Jenny Chen

As a seasoned digital marketing professional with over a decade of experience in Media Sales and Account Management, I specialize in delivering impactful advertising solutions across diverse channels. My expertise spans high-impact media, custom branded content, native advertising, content/social marketing, sponsorships, and integrated marketing programs.I have a proven track record of creating, managing, and executing marketing initiatives that drive sales, elevate brand awareness, and enhance customer engagement. My exceptional organizational and communication skills ensure team focus, process efficiency, and successful outcomes.I excel in building and nurturing relationships, adept at leading and aligning client stakeholders and cross-functional teams to achieve shared goals. As a passionate team leader, I am dedicated to fostering enthusiasm and nurturing a positive company culture.Let’s connect and explore how we can drive success together!

Jenny Chen's Current Company Details
Cuddle Sprouts

Cuddle Sprouts

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Strategic Partnerships (Social and Influencer Marketing), Consultant
El Segundo, CA, US
Employees:
2
Jenny Chen Work Experience Details
  • Cuddle Sprouts
    Strategic Partnerships (Social And Influencer Marketing), Consultant
    Cuddle Sprouts
    El Segundo, Ca, Us
  • Cuddle Sprouts
    Consultant: Strategic Partnerships (Social & Influencer Marketing)
    Cuddle Sprouts Feb 2023 - Present
    Atlanta, Georgia, Us
    Cuddle Sprouts is a dedicated luxury baby clothing brand that empowers parents to confidently dress their little ones in sustainable options without compromising quality, comfort, or style. Featuring their signature TENCEL™ fabric, renowned for its exceptional softness, durability, and gentleness on sensitive, eczema-prone skin.
  • Plugplay
    Brand Strategy & Partnerships
    Plugplay Nov 2020 - Jan 2022
    Los Angeles, Us
    PLUGplay invites you to experience a cannabis vaporizer as advanced as it is convenient. PLUGplay is proud to debut their distillate oil cartridges and sleek magnetic batteries. Patients and 710 enthusiasts no longer have to choose between premium oil and a high-quality battery. Not only does PLUGplay supply a battery that stands out among vapes, but their extraction artists are dedicated to crafting premium distillate concentrates. Plug is the premium distillate vape cartridge offered in their DNA and Exotic lines and Play is the battery that makes easy access to euphoria and wellness possible.Most importantly, PLUGplay's mission is to be the bridge to acceptance. Their team aims to connect with those curious about the benefits of cannabis through education and their discreet, best-in-class products. Check out their menu to see how their vape pens can plug into your wellness routine.
  • Pixel Eyewear
    Head Of Digital Marketing: Influencer Marketing And Strategic Partnerships
    Pixel Eyewear Apr 2018 - Jul 2020
    Santa Monica, California, Us
    Pixel Eyewear provides breakthrough lens technology that filters 50 percent of blue light and up to 95 percent at the strongest wavelengths, without the yellow tint. Lenses also contain nanotechnology that reduce smudges and repel water and dust. For comfort, each lens has an anti-reflective coating, eliminating computer glare and reducing the stress on your eyes.Our eyes are not designed to be exposed to blue light emitted by computer screens, phones, and television constantly. Symptoms of overexposure include eye fatigue, dry eyes, blurred vision, headaches. Blue light can impair your sleep cycle as well as disrupting the circadian rhythm that prevents us from falling and staying asleep.
  • Dose Media
    Senior Director, Brand Strategy
    Dose Media Feb 2017 - Dec 2017
    Chicago, Illinois, Us
    Dose, the Chicago-based company behind Dose.com and OMGFacts, is a fast-growing digital publisher working with brands to identify and create “stories worth sharing.” With over 50 million views monthly and an in-house performance studio, Dose uses predictive, data-driven technology to help all brands reach and effectively connect with the right audiences. Dose was founded by internet virality expert Emerson Spartz, a Forbes and Inc. 30 Under 30 honoree named "The Virologist" by The New Yorker.Our team of writers, storytellers, video producers, animators and curators craft compelling stories for a digital-first audience, but what really sets Dose apart is our creative Pre-testing tool - this proprietary technology helps us identify campaign themes that resonate socially with consumers. As Dose's Senior Director of Brand Strategy: - Strategic Proposal Development: Created strategic proposals for West Coast entertainment accounts including Netflix, Universal Pictures, Focus Features, Entertainment Studios, ABC, CBS, Fox, and DirecTV.- Campaign Execution and Client Collaboration: Oversaw post-sale campaign execution, working directly with clients on social distribution, branded content creation, optimization, and insights. Collaborated internally with Studios, Creative, and Editorial teams to ensure flawless execution and strengthen client relationships.- Post-Campaign Analysis: Compiled comprehensive post-campaign recaps and analyses, detailing top ad performance, audience insights, best practices, and growth recommendations. Generated $150K in revenue within the first three months.Highlighted Campaigns:o Netflix – 13 Reasons Why: 13 Reasons Why: Achieved an 18% increase in show awareness from pre- to post-campaign.o Entertainment Studios – 47 Meters Down: Drove a 20% growth in social media presence.
  • Uproxx Studios
    Vp, Brand Activation (Account Management)
    Uproxx Studios Jun 2014 - Apr 2016
    Los Angeles, California, Us
    - Team Leadership and Campaign Management: Managed a staff of 13 (including 3 direct reports) and oversaw the lifecycle of ad campaigns generating $8M-$10M in quarterly revenues.- Cost Savings: Negotiated terms with Rich Media and Advertising Business Management vendors, identifying over $250K in annual savings on ad serving fees.- Revenue Achievement: Exceeded aggressive year-over-year revenue targets, increasing from 75% to 90% by consistently delivering paid advertising programs that surpassed client expectations and contracted goals.- Cross-Functional Collaboration: Partnered with Sales, Marketing, and Ad Operations to streamline campaign execution, refine pricing structures, and optimize inventory management, driving revenue growth from $250K to over $4M within two years.- Sales Growth: Boosted sales close rate by 25% by introducing competitive new market offerings.- Employee Retention: Achieved 100% employee retention and facilitated three team promotions.- Portfolio Management: Managed a $4M business portfolio for clients and agencies within the Entertainment and Gaming sectors.
  • Uproxx Studios
    Director, Account Management
    Uproxx Studios Mar 2013 - Jun 2014
    Los Angeles, California, Us
    • Directed the Account Management team of 9 (based in Los Angeles, Chicago and New York) and allocated resources to support incoming RFPs and key accounts• Streamlined internal production communication and increased efficiency by building a tractable document such as statement of work between the Account Management and Studios team
  • Uproxx Studios
    Manager, Account Management And Marketing Ops
    Uproxx Studios Jun 2010 - Feb 2013
    Culver City, California, Us
    Woven is a leader in men's digital entertainment. As the exclusive representation of the world's biggest humor, music and lifestyle destinations like theCHIVE, BarstoolSports, WorldStarHipHop, BroBible, CheatCC, HotNewHipHop and a few others we deliver the destinations young men talk about and visit every day. Within these brands Woven creates unique programs that engage and excite our audience. We are known for our impact media executions, thoughtful content integrations and the creation of world class original content.• Collaborated with founding employees to establish Woven’s core positioning and value proposition• Managed $4M business portfolio from clients/agencies within the Entertainment and Gaming verticals• Created solutions to meet client RFPs by developing programs customized to meet their specificobjectives• Single-handedly spearheaded an average of 25 campaigns per week: proposal generation, onboardingand optimizing post-campaign wrap-up decks• Reconciled and actualized media billings for internal and client facing finance departments• Utilized campaign analytics to advise sales reps and clients on high-performing products and creative executionsHighlighted Campaigns:o Sony Pictures – 21 Jump Street: Led both online and offline activation resulting in #1 Box Officeposition opening weekendo Universal Studios – Ted: Led both online and offline activation resulting in #1 in Box Officeposition opening week and secured additional revenue for weeks 2 and 3o Zuffa, LLC – UFC 143 and UFC 169: Managed both online and offline activation resulting insignificant spike in awareness and Pay-Per-Views
  • Internet Brands
    West Coast Account Executive : Online Advertising Sales
    Internet Brands Oct 2008 - May 2010
    El Segundo, Ca, Us
    - Sales Product Development: Collaborated with Client Services and Ad Sales to build and maintain effective sales products and processes.- Account Management: Managed blue-chip automotive accounts with agency partners at Carat, OMD, Group M, and Initiative, overseeing businesses for Kia, Hyundai, Honda, Acura, Nissan, Infiniti, Mazda, Lexus, and Toyota.- Revenue Maximization: Leveraged existing accounts to maximize revenue, meeting specific budgetary goals.- Sales Achievement: Surpassed quarterly and annual sales goals in 2009 and 2010 by $500K and $2.5M, respectively.- Team Leadership: Provided guidance and leadership to new team hires, fostering a productive and cohesive work environment.- RFP Management: Captured $1M to $3M in revenue by responding to 10-15 RFP proposals per quarter.- - Project Coordination: Coordinated schedules and timelines with advertisers, designers, editors, and marketing teams to ensure custom content pieces launched as planned.- Campaign Optimization: Collaborated with the Ad Ops team to provide QA and inventory projections, optimizing performance and delivery of campaigns.- Market Research and Reporting: Conducted market research for the sales team and clients, managed time-based client reporting for campaign efficiency, and streamlined internal processes.- Contractual Compliance: Ensured pre- and post-campaign contractual compliance and delivery reconciliation.
  • Internet Brands
    Sales Planner | Account Manager
    Internet Brands Jun 2007 - Sep 2008
    El Segundo, Ca, Us
    • Acted as the primary pre and post-sales support to the sales team • Processed all incoming media requests for proposals and developed plan • Coordinated schedules and timelines with advertisers, designers, editors and marketing team to ensure custom content pieces launched as planned• Collaborated with Ad Ops team in QA and inventory projections to optimize performance and delivery • Conducted market research to sales team/clients, managed time-based client reporting for campaign efficiency and streamlined internal processes• Ensured pre and post campaigns contractual compliance & delivery reconciliation
  • Choice Lithograph, Inc, Taipei, Taiwan
    Assistant Account Executive
    Choice Lithograph, Inc, Taipei, Taiwan Jan 2007 - Mar 2007
    • Acted as a project manager, while managing budgets and long-term projections to meet return goals• Managed client contacts, project strategy fulfillment, and business development/planning• Led the development of various marketing collaterals from visual conception to completion• Generated several page layouts for Decanter, a world renowned wine magazine• Participated in pre-press operation and printing process

Jenny Chen Skills

Online Marketing Google Analytics Digital Marketing Social Media Marketing Doubleclick Account Management Digital Strategy Digital Media Advertising Sales Social Media Marketing Strategy Project Management Salesforce.com Media Planning Sales Management Integrated Marketing Comscore E Commerce Strategic Partnerships Customer Relationship Management Start Ups Analytics Search Engine Marketing Email Marketing Copywriting Content Marketing Creative Strategy Customer Acquisition Display Advertising Microsoft Excel Microsoft Word Microsoft Powerpoint Microsoft Office Management Leadership Client Services Client Relations Ad Serving B2c Marketing Marekting Planning Paid Media Influencer Marketing Email Strategy Marketing Event Planning Digital Marketing Experience Advertising Online Advertising Cpm Campaign Management Social Networking Interactive Marketing Rich Media Facebook New Media Advertising Operations Customer Service Sales Media Buying Marketing Teamwork Mobile Marketing

Jenny Chen Education Details

  • University Of California, Davis
    University Of California, Davis
    Visual Communication/ Communication
  • Freie Universität Berlin
    Freie Universität Berlin
    Political Science And Government
  • University Of California, Davis
    University Of California, Davis
    General

Frequently Asked Questions about Jenny Chen

What company does Jenny Chen work for?

Jenny Chen works for Cuddle Sprouts

What is Jenny Chen's role at the current company?

Jenny Chen's current role is Strategic Partnerships (Social and Influencer Marketing), Consultant.

What is Jenny Chen's email address?

Jenny Chen's email address is je****@****ail.com

What is Jenny Chen's direct phone number?

Jenny Chen's direct phone number is +131288*****

What schools did Jenny Chen attend?

Jenny Chen attended University Of California, Davis, Freie Universität Berlin, University Of California, Davis.

What are some of Jenny Chen's interests?

Jenny Chen has interest in Children, Interactive Advertising, Environment, Education, Online Marketing, Animal Welfare, Arts And Culture, Health.

What skills is Jenny Chen known for?

Jenny Chen has skills like Online Marketing, Google Analytics, Digital Marketing, Social Media Marketing, Doubleclick, Account Management, Digital Strategy, Digital Media, Advertising Sales, Social Media, Marketing Strategy, Project Management.

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