Jenny Coffey Email & Phone Number

Brand Strategy and Execution:• Developed comprehensive annual brand plans to sustain sales and efficiently manage product life cycles.• Collaborated closely with the Finance aligning on pricing strategies to optimize market positioning.Program and Project Management:• Tracked key performance indicators, continuously providing insights and recommendations for operational enhancements.Strategic Forecasting and Coordination:• Utilized insights and analytics to drive informed commercial planning forecasts, ensuring strategic alignment and robust decision-making.• Coordinated comprehensive forecasts for product manufacturing, distribution, sales, and samples, guaranteeing seamless stock availability.Cross-Functional Collaboration and Support:• Partnered seamlessly with Business Unit, Technical Marketing, Regulatory, and Customer Services teams to achieve brand objectives, fostering cross-departmental synergy.• Actively engaging with customers and sales, gathering invaluable feedback for continual brand improvement.

Conceptualized and executed integrated multi-channel marketing campaigns, combining digital, social media, and traditional channels, leading to expediential increase in lead generation and website traffic.• Created and executed multi-channel marketing campaigns utilizing targeted, customer-centric digital, social, and traditional channels leading to 4x rise in website traffic.• Leveraged data analytics to optimize and reduce overall spend across the marketing organization while streamlining disease state campaign effectiveness.• Planned and executed a Lead Generation strategy for CAP, NSH, and Path Visions Trade Shows and in-person VIP customer visits to capture qualified leads for Sales/Marketing/MSA targets.

Marketing and Product Manager for the Companion Diagnostics space driving the appropriate therapeutic solution for patients inflicted with cancer; strengthened partnerships with external pharma to promote Companion Diagnostics SP263 portfolio broadening effective cancer immunotherapies for patients.• Managed a mature Class III product while growing another Class I across all funnel stages and relevant sales channels, exceeding YoY goals.• Drove brand awareness and created demand generation and conversion working closely with ad agencies and media buyers in combination with market and customer research insights to execute customer-facing marketing campaigns and webinars and create sales training, resources, and White Papers.• Pivoted product strategy, pricing, and sales messaging reflective of product life cycle and market dynamics.• Cross-functional collaboration with Regulatory, Medical & Scientific Affairs, Compliance, Sales, Leadership, and KOLs to align brand messaging to the evolving needs of healthcare professionals and patients.• Created and led Roche Value Analysis Calculator (TD RVAC) tool training for Sales Team pilot utilization in the field for cost-effective customer-centric solutions.

Indianapolis, Indiana Area

Collaborated with territory sales managers (TSMs), MD marketers, CommEd trainers across franchises, and MD leadership for development of new hire training strategy and materials for the cobas HPV test, Harmony Prenatal Test, and GeneVu.• Received 2017 1Roche Impact Award for the Antibiotic Stewardship Team-Project Manager Collaboration with MD-Lab, POC, and CD marketers and sales trainers to develop training (3 LSO Learning Bursts), marketing and sales tools, and sales direction for the organization.• Recognized upcoming HPV market changes and developed and presented a 1Roche CST/TD/MD-Lab Cervical Cancer Solution RDx18 session; created a CPS-CST collaborative workshop to discuss Customer Experience Best Practices and solutions to address current customer needs.• Worked with Global BA to transform new hire training program to reflect realistic field application, customer needs, and ever-changing market dynamics based on customer and market insights; changed the mindset and focus of the training program from a feature-benefit selling style to a customer-focused style for a Win-Result outcome.• Executed a strategic plan to train the CST group on GeneVu carrier screening option for physicians to provide a personalized healthcare experience for their patients.• Identified opportunity to implement Miller Heiman selling framework for the 80+ person CST group, became Miller Heiman certified, and implemented and trained this initiative to both leadership and the CST group in order to drive new business and increase market share.• Created MD-CST New Hire Training website as a central location for any training needs, FAQs, and business strategies/KPIs to include product LSOs and continuing education WebEx calls critical to product and disease state knowledge.

Indianapolis, Indiana Area

Oct. 2012-Sept. 2015 Promoted Amitiza, Dexilant, and Brintellix and ranked 10/101 representatives (109%, 2015).• Amitiza Lead Representative Role for the Indy North District and point of contact for all Amitiza business (Amitiza-106%, 2015).• Quickly developed solid relationships with various physicians, nurses, and office staff to provide a strong foundation for my success.• Weekly trends for Amitiza, Dexilant, and Brintellix allowed me to hit or exceed all quarter and annual revenue goals (101%+, 2012-2015)• Continually driving business results with consistent peer collaboration (messaging, sampling, effective selling strategies) while utilizing Sales Tactical, Excel, and Managed Care resources in order to stay on top of my businessMarch 2007-June 2010Territory achieved Excalibur (2nd in region) within first year in company (TAP-2007-2008)• Highest Prevacid market share in district (111%, 2008)• Before promotion of Lialda, running quarter monthly average was 10 scripts; however, after I promoted Lialda, the running quarter monthly scripts jumped to 24 (2008).• 5th in the region for Kapidex and Amitiza (2009)• Strong product knowledge and quick uptake of Prevacid, Amitiza (both the 8 and 24 mcg), Lialda, Kapidex, Uloric, and Rozerem, and the ability to learn clinical information and transfer that to a selling atmosphere.• Utilized past teaching skills for effective relationship building that relays critical data to a broad audience• Recognized at the 2009 Las Vegas National Sales Meeting for Amitiza product growth• Amitiza 2009: #1 in the region and 16th in the country (114% to goal)• Rozerem 2010: 119% to goal compared to company’s 99.39% to goal • Increased Uloric market share from 0.6% to 1.74% in 5 months (Nov. 2009-Mar. 2010)• Increased number of Rozerem prescriptions from 27 to 258 in 5 months (Nov. 2009-Mar. 2010)• Multiple commitment awards for hard work, teamwork, and leadership

Indianapolis, Indiana Area

• Trained physicians (including various specialties-surgeons, family doctors, internal medicine, ENTS, etc.) nurse practitioners, and physician assistants how to use the new EMR (Electronic Medical Records) system known as EPIC and established objectives for learning those competencies• Developed educational goals and a curriculum based on real-world application• Taught various courses at all hours of the day at Community East and South Hospitals• Partnered with management for increased one-on-one with various health care professionals that needed extra assistance and constructive feedback with the functions of the program

Master'S Degree, English/Language Arts Teacher Education

Bachelor'S Degree, Secondary Education And Teaching

Activities and Societies: IU Collegiate Swimmer Delta Zeta-Epsilon Chapter