Jenny Coffey Email & Phone Number

• Brand Strategy and Execution:
• Developed comprehensive annual brand plans to sustain sales and efficiently manage product life cycles.
• Collaborated closely with the Finance aligning on pricing strategies to optimize market positioning.Program and Project Management:
• Tracked key performance indicators, continuously providing insights and recommendations for operational enhancements.Strategic Forecasting and Coordination:
• Utilized insights and analytics to drive informed commercial planning forecasts, ensuring strategic alignment and robust decision-making.
• Coordinated comprehensive forecasts for product manufacturing, distribution, sales, and samples, guaranteeing seamless stock availability.Cross-Functional Collaboration and Support:

• Conceptualized and executed integrated multi-channel marketing campaigns, combining digital, social media, and traditional channels, leading to expediential increase in lead generation and website traffic.
• Created and executed multi-channel marketing campaigns utilizing targeted, customer-centric digital, social, and traditional channels leading to 4x rise in website traffic.
• Leveraged data analytics to optimize and reduce overall spend across the marketing organization while streamlining disease state campaign effectiveness.
• Planned and executed a Lead Generation strategy for CAP, NSH, and Path Visions Trade Shows and in-person VIP customer visits to capture qualified leads for Sales/Marketing/MSA targets.

• Marketing and Product Manager for the Companion Diagnostics space driving the appropriate therapeutic solution for patients inflicted with cancer; strengthened partnerships with external pharma to promote Companion.
• Managed a mature Class III product while growing another Class I across all funnel stages and relevant sales channels, exceeding YoY goals.
• Drove brand awareness and created demand generation and conversion working closely with ad agencies and media buyers in combination with market and customer research insights to execute customer-facing marketing.
• Pivoted product strategy, pricing, and sales messaging reflective of product life cycle and market dynamics.
• Cross-functional collaboration with Regulatory, Medical & Scientific Affairs, Compliance, Sales, Leadership, and KOLs to align brand messaging to the evolving needs of healthcare professionals and patients.
• Created and led Roche Value Analysis Calculator (TD RVAC) tool training for Sales Team pilot utilization in the field for cost-effective customer-centric solutions.

Indianapolis, Indiana Area

• Collaborated with territory sales managers (TSMs), MD marketers, CommEd trainers across franchises, and MD leadership for development of new hire training strategy and materials for the cobas HPV test, Harmony Prenatal.
• Received 2017 1Roche Impact Award for the Antibiotic Stewardship Team-Project Manager Collaboration with MD-Lab, POC, and CD marketers and sales trainers to develop training (3 LSO Learning Bursts), marketing and sales.
• Recognized upcoming HPV market changes and developed and presented a 1Roche CST/TD/MD-Lab Cervical Cancer Solution RDx18 session; created a CPS-CST collaborative workshop to discuss Customer Experience Best Practices.
• Worked with Global BA to transform new hire training program to reflect realistic field application, customer needs, and ever-changing market dynamics based on customer and market insights; changed the mindset and.
• Executed a strategic plan to train the CST group on GeneVu carrier screening option for physicians to provide a personalized healthcare experience for their patients.
• Identified opportunity to implement Miller Heiman selling framework for the 80+ person CST group, became Miller Heiman certified, and implemented and trained this initiative to both leadership and the CST group in.

Indianapolis, Indiana Area

• Oct. 2012-Sept. 2015 Promoted Amitiza, Dexilant, and Brintellix and ranked 10/101 representatives (109%, 2015).
• Amitiza Lead Representative Role for the Indy North District and point of contact for all Amitiza business (Amitiza-106%, 2015).
• Quickly developed solid relationships with various physicians, nurses, and office staff to provide a strong foundation for my success.
• Weekly trends for Amitiza, Dexilant, and Brintellix allowed me to hit or exceed all quarter and annual revenue goals (101%+, 2012-2015)
• Continually driving business results with consistent peer collaboration (messaging, sampling, effective selling strategies) while utilizing Sales Tactical, Excel, and Managed Care resources in order to stay on top of.
• Highest Prevacid market share in district (111%, 2008)

Indianapolis, Indiana Area

• Trained physicians (including various specialties-surgeons, family doctors, internal medicine, ENTS, etc.) nurse practitioners, and physician assistants how to use the new EMR (Electronic Medical Records) system known.
• Developed educational goals and a curriculum based on real-world application
• Taught various courses at all hours of the day at Community East and South Hospitals
• Partnered with management for increased one-on-one with various health care professionals that needed extra assistance and constructive feedback with the functions of the program

Master'S Degree, English/Language Arts Teacher Education

Bachelor'S Degree, Secondary Education And Teaching

Activities and Societies: IU Collegiate Swimmer Delta Zeta-Epsilon Chapter