Jenny is a user researcher and and design strategist from Austin, Texas. Hailing from this unique city has imprinted her with a love for creativity, innovation, and the rich tapestry of diversity. These qualities infuse her approach to user research as she strongly believes not only in the importance of recognizing emergent trends in innovation but in the need to always recognize the user’s individuality. She firmly believes that the best solutions emerge – and the most compelling brands are built – when form, function, and the user's unique needs align seamlessly. Throughout my career, she has gained invaluable experience leading research in the spaces of Education (e.g., College Board, Texas Higher Education Coordinating Board, E3 Alliance, the University of Texas), Food and Beverage (e.g., McDonald’s, Tim Hortons, Taco Bell), Transportation (e.g., Amtrak, Honda, Goodyear), Technology, (e.g., Amazon, Microsoft), Government (e.g., California and Ohio Department of Health Care Services, California Department of Motor Vehicles) and Consumer Packaged Goods (e.g., Pepsi, NH Foods, AlEn).