Hey there! 👋 I’m Jenny, a marketing leader who loves building things from scratch. I’ve been the first marketing hire at 4+ companies, designing marketing functions from the ground up to create full-fledged marketing machines. My experience spans product marketing, content marketing, go-to-market strategy, digital marketing, and social media for both B2B and B2C. I’m all about creating marketing that connects with people and drives real results. 📈My journey in marketing has been an exciting mix of creativity and strategy, with roles as a consultant, director, strategist, and more. I’m big on aligning creative strategies and measurable outcomes, mixing the art and science of marketing. 🎯Curiosity drives me. I’m always learning and experimenting, whether it’s diving into the latest AI tools, exploring social trends, or trying new ways to engage an audience. 🔍When I’m not in marketer mode, you’ll find me hiking, gardening, spending time with family, exploring new places, listening to audiobooks, or staying active with fitness. These keep me balanced and energized for the next big project. 🌱If you’re looking for someone creative, strategic, and genuinely excited about the work, let’s connect! I’d love to chat about how we can make great things happen together. 🚀
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Marketing LeadOctaneUnited States -
Marketing ManagerSpec Feb 2024 - Present -
Integrated Marketing Consultant | Content StrategistSelf Employed Jan 2019 - Present• Led integrated marketing strategy and execution for clients, including product launches, social media, digital ads, email nurturing, and content marketing• Developed lead generation and product marketing strategies that produced a 3x return on investment for multiple clients• Executed content marketing strategy, including webinars, case studies, guides, blogs, videos, and infographics• Led influencer marketing strategy, increasing brand reach and sales for clients• Directed digital ads, improving ROAS by 75% and meeting campaign KPIs• Managed client ecommerce marketing, leading to a 50% increase in sales and 20% better conversion rates• Developed positioning, messaging, and value propositions for client go-to-market strategies• Trained over 25 professionals in social media, digital marketing, and content marketing• Managed remote team of 5+ contractors that consistently achieved client goals ahead of deadlines and within budgetSkills Developed: Product Marketing, Go-To-Market Strategy, Content Marketing, Lead Generation, Integrated Marketing, Positioning, Messaging, Data Analysis, Product Launch, SEO, Social Media Marketing, Digital Marketing, Brand Strategy, Storytelling, Product Launch, Copywriting -
Marketing DirectorArbitrary Execution, Inc. Aug 2022 - Oct 2023• Created and executed integrated product marketing and go-to-market strategy for a blockchain cybersecurity startup• Designed website strategy and managed redesign that increased traffic by 3x and leads by 5x• Developed viral event strategy attracting 500+ booth visitors and generating 200+ leads• Directed B2B marketing execution, including events, content, social, email, ads, SEO, and community engagement, driving brand growth• Managed marketing budget, forecasting, and planning to optimize spend and achieve goals• Led cross-functional collaboration with engineering, sales, and product teams to execute an integrated marketing strategy• Developed product marketing messaging, positioning, and sales enablement materials• Created AI-driven marketing tools that increased efficiency by 30% across integrated campaignsSkills Developed: Product Marketing, Go-To-Market Strategy, Content Marketing, Lead Generation, Integrated Marketing, Market Research, Competitive Analysis, Positioning, Messaging, Product Launch, B2B Marketing, Sales Enablement, CRM Tools, Events -
Senior Product Marketing ManagerAbj Drones Jan 2018 - Mar 2019• Designed and implemented product marketing strategy to increase leads and sales for drone products, services, and courses• Managed content marketing execution, increasing engagement by 55% and lead generation by 30%• Created product launch strategy for new drone detection technology for wind and solar farms• Enhanced sales enablement by developing materials including product sheets, case studies, sales decks, and training resources, increasing conversions by 30%• Utilized PR to secure press coverage for new drone technology, boosting brand visibility by 70%• Collaborated cross-functionally to align product marketing strategy with sales and engineering teams, ensuring effective go-to-market executionSkills Developed: Product Marketing, Go-To-Market Strategy, Content Marketing, Lead Generation, Integrated Marketing, Market Research, Competitive Analysis, Positioning, Messaging, Data Analysis, Product Launch, B2B Marketing, SaaS, Sales Enablement, CRM Tools -
Senior Product Marketing ManagerAmaiaa Beauty Jan 2018 - Mar 2019• Developed and executed product marketing strategy for new skincare brand, growing awareness by 40% and ecommerce sales by 60%• Managed content calendar, increasing engagement by 200% and achieving a 3x ROAS on social ads• Led influencer marketing strategy, boosting reach by 200% and driving a 25% increase in sales• Managed email marketing strategy, increasing open rates by 35% and conversion rates by 15%• Built a strong brand to connect with customers and create brand advocates• Created public relations strategy and managed PR consultant, resulting in winning 4x beauty awardsSkills Developed: Go-To-Market Strategy, Product Marketing, Content Marketing, Social Media Marketing, Integrated Marketing, Market Research, Competitive Analysis, Storytelling, Positioning, Messaging, Data Analysis, Digital Marketing, Brand Strategy, Leadership, Copywriting -
Senior Social Media StrategistSutherland May 2016 - Dec 2017• Created social media strategy, achieving a 209% increase in engagement across North America• Led paid social campaigns, increasing lead generation by 3x and optimizing cost-per-lead by 35%• Designed content calendar and social strategy that was implemented globally in EMEA and LATAM• Streamlined content marketing and creation workflows, reducing request turnaround time by 50%• Managed integrated marketing team, driving collaboration to boost campaign performance by 35%• Used data analytics to optimize social and digital strategies for higher engagementSkills Developed: Content Marketing, Social Media Marketing, Lead Generation, Integrated Marketing, Market Research, Competitive Analysis, Storytelling, Positioning, Messaging, Data Analysis, Digital Marketing, Brand Strategy, Events, Content Creation, Leadership, Copywriting -
Marketing CoordinatorWest Virginia Junior College Morgantown Apr 2013 - Nov 2016Morgantown, Wv• Designed and executed product marketing strategy for new online campus launch, resulting in a 40% growth in leads and over $5 million in sales within first two years• Optimized PPC, SEO, social, and email marketing, resulting in a 60% increase in website traffic and 40% boost in leads• Created content marketing strategy for social, email, and video, increasing engagement by 30%• Collaborated with leadership on go-to-market strategy for new program launches• Established marketing planning and reporting structure for data-driven decision-making and continuous marketing optimizationSkills Developed: Product Marketing, Go-To-Market Strategy, Content Marketing, Lead Generation, SEO, Integrated Marketing, Market Research, Competitive Analysis, Storytelling, Positioning, Messaging, Data Analysis, Product Launch
Jenny Cruse Education Details
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Ai For Business Specialization -
Integrated Marketing Communications -
Public Relations
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Associate Of Arts In Journalism
Frequently Asked Questions about Jenny Cruse
What company does Jenny Cruse work for?
Jenny Cruse works for Octane
What is Jenny Cruse's role at the current company?
Jenny Cruse's current role is Marketing Lead.
What schools did Jenny Cruse attend?
Jenny Cruse attended The Wharton School, West Virginia University, West Virginia University, Wvu Potomac State College.
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