I am a highly experienced insight professional, leading the BWS analytics team at NielsenIQ to deliver actionable insights and best in class service to clients. Having worked in the NIQ BWS team for more than 20 years, I have in-depth category knowledge, with a particular area of expertise being the Spirits industry, which I am hugely passionate about. Key strengths include excellent communication and interpersonal skills coupled with a strong analytical mindset. A central aspect of my current role is coaching team members in both the data industry and the BWS industry. I am a strong professional skilled in BWS industry trends, sales measurement analysis, shopper behaviour, retail landscape, ranging, pricing and promotional strategies, and consumer insight. As a people manager, I play a central role in the NIQ BWS business unit in driving team engagement and performance to hit internal and external goals/ key metrics.