Jenny Foo Email & Phone Number

Singapore

Singapore, Singapore

Singapore

Head, Sales & Marketing Consumer Healthcare Singapore• Business Unit Management Malaysia/Singapore (Interim during transition)• P&L responsibility for Consumer Healthcare business unit.• Brand management for Allergy, Cough & Cold, Digestive Health, Feminine Hygiene, Vitamins/Minerals supplements categories • Internal (shared sales force, cross functions) and external (customers, agencies, other business partners) stakeholder collaboration• People development, change management• Involvement in business swap integration process Marketing Manager-Feminine Hygiene/vitamins/minerals/supplements Malaysia/Singapore. Aug'12-Jul'15 (~3 yrs)-Category management- strengthen brand leadership and drove category growth-Groomed Lactacyd brand to achieve double digit growth year on year and winner of multiple awards including Effie's, Markies , Loyalty & Engagement Brand of the year 2014 etc.-Resilient and persistent in bringing new perspective to the organization and in the pursuance of new initiatives to drive growth-Strategized and developed business cases to support business expansion Business Manager- Consumer Healthcare SingaporeJul'10-Jul'12 (2 yrs)-drove accelerated growth for consumer healthcare division in Singapore-Spearheaded new processes and expanded team to drive business growth

Singapore

Jan’07-Jul10 (3.5 years)Brand Manager-Kotex,July’04~Dec’06 (2.5 years)Product Manager-Huggies,Kimberly-Clark Singapore Pte Ltd (Consumer Marketing)• Spearheaded the strategic planning for a new category in preparation to be the first market in the world to launch this global project for the organization.• Responsible for the P&L of the most profitable category of the organization • Develop and execute marketing plans to achieve business objectives• Involved in various consumer researches to further understand consumer usage, attitudes and preferences. (includes concepts and communications researches)• Thoroughly analyzed brand tracking and post launch studies to identify untapped opportunities to further grow the Kotex brand to be a stronger number 1 player. • Strategize with regional team to develop appropriate products for the local market• Reversed declining market share for Huggies through tactical repositioning campaign• Planned and developed overwhelming consumer promotions to acquire and retain new users to the brand franchise• Worked hand in hand with sales and trade marketing colleagues to develop and execute national as well as customized retailers programs

Singapore

Jan’02-Nov’03 (~2 years)Regional Product Marketing Manager,Philips Electronics Singapore Pte Ltd (Consumer Electronics Division)• Held product marketing and profit & loss responsibilities for DECT cordless phones business in the Asia Pacific, Middle East and Africa (APMEA) region• Understand and consolidate consumer needs for product development input • Planned and developed marketing communications to facilitate local execution• Maintained market leadership position for DECT in Singapore • Expanded into new markets for this product category (e.g. Indonesia & Hong Kong)• Spearheaded development of new target markets (e.g. China, Australia and South Africa) Mar’01~May 02 (14 months)Marketing Programs Manager,• Expanded marketing scope to include APAC region for Philips DECT digital cordless phones.July’00~ Feb’01 (7 months)Account Manager,• Expanded scope to handle account management of Telecommunications operators, distributor, dealers and Consumer Electronic chains and SuperstoresNov’97-June’00 (2 years 7 months)Marketing Executive,• Developed and implemented exclusive marketing plans by customer account and follow through with evaluation • Gain good share of voice with key customers through product training, merchandising and effective implementation of sales incentive programs • Developed co-op advertising with distributors, dealers and telecom service providers • Planned & implemented acquisition and customer retention programs with service providers • Organised road-shows and product launches • Ongoing surveillance and analysis of competitor ad spends/trends and rationalise appropriate media spend• Planned and drive special projects such as sponsorships activities, concerts, PR activities or other programs with business partners• Managed advertising agencies, design firms (including online) and suppliers to ensure smooth execution of marketing programs and activities (ATL/BTL)

Singapore

Sep’94 to July’96 (~2 years)Assistant Marketing Officer Sony International (S) Ltd (Asia Marketing Division)• Provided overall marketing support to the Television Department for the Asia-Pacific region• Responsible for sales and production planning for China and Korean markets, not limited to business analysis and monthly performance reporting. • Held product management duties involving market analysis, competitors analysis, product planning and training • Lead quarterly product presentation to dealers and was sent to Tokyo as part of training and development • Was sent to Hong Kong and China for on-site market analysis through dealer visits• Assisted in the development of point of purchase and other marketing collaterals