Led the creation and implementation of the national industry marketing program for this top 10 accounting firm’s largest industry practice. Set strategy and tone for our go-to-market initiatives to raise awareness, create demand and endear clients.

Owned the development, execution and measurement of the annual marketing plan to support increasing demand and client loyalty for the company’s US western geography and four service lines in the company’s Canada and US State and Local Government business.

Held various roles in the alliance, solution and industry marketing groups - started as KPMG Consulting before rebrand to BearingPoint.

Developed the marketing and communication plan of the company’s new solution suite– a bundle of 30 distinct solution offerings. Teamed with business units globally to drive synergies and maximize marketing investments.

Developed the marketing strategy and plan for the federal segment, a business unit with clients including 12 of the 15 US cabinet-level federal agencies. Received company recognition in this role as a 2006 Beacon Award Winner for garnering the support of the Executive Vice President and leadership staff for the management and execution of the marketing program and demonstrated significant returns in booked business.

Delivered multi-faceted partner programs for our alliance relationships with strategic top-tier partners and solutions (Customer Relationship Management, Enterprise Resource Planning, and Supply Chain Management).Received the company's “Best Thought Leadership Award” in 2004 for planning and executing a survey with CIO Magazine and the Software & Information Industry Association (SIIA) which produced a research paper and thought leadership piece. Positively impacted PR goals with a significant increase in web traffic and extensive press coverage including an interview for our CEO on CNBC’s Squawk Box and total audience reach at time of over 11 million people.

Managed the creation of deliverables and execution of lead generation campaigns from concept to completion.

Assisted in the re-branding of this award-winning venture capital firm (formerly known as Weiss, Peck and Greer) including naming, logo development, web re-launch, and internal/external communication plan.

Managed the production and circulation of a monthly, subscription-based newsletter, as well as industry topical reference books. Contributed to long-range planning and market feasibility studies, focus group sessions, member satisfaction and usage surveys. Assisted in launching of new survey business.