Results-oriented and performance-driven, strive to achieve better outcomes with less effort.Experienced in leadership roles and adept at cross-functional collaboration, with over 6 years of expertise in data analysis and optimization in digital advertising.
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Software EngineerLndata 麟數據科技 -
Backend EngineerAppworks School Jun 2023 - Present台灣 臺北市- Collaborated with iOS and Android developers, Integrated real-time auction functionality using WebSocket , and interfaced with frontend and backend APIs to track user behavior, creating event tracking and A/B testing dashboards.- Accomplished proficiency in web development, including essential skills like version control with Git, Flask framework, RESTful APIs, and AWS cloud-based virtual machine deployment, by working on the designated e-commerce project.- Researched and deepened my understanding of crucial concepts, including relational databases, Python GIL, and more, through engaging in intensive topic discussions. -
Account StrategyAnymind Group Mar 2022 - Apr 2023- Cooperated with regional members smoothly, provided support for cross-country projects such as context translation, line official account application, and ad structure review.- Coordinated and managed local ad campaigns for the entire Taiwan office, including selecting target audiences and monitoring campaign performance.- Planned and executed successful marketing campaigns to help clients increase their revenue and raise awareness in the Taiwanese market, utilizing market research, budget management, and campaign evaluation skills. -
Optimization Assistant DirectorTagtoo Jul 2019 - Mar 2022台灣 臺北市- Led a team of 10 members, conducted weekly skill training sessions, and strategized and executed digital marketing projects.- Acted as coordinator for cross-department communication between frontline personnel and R&D to assist with customer issues while evaluating and strategizing sales targets with the Sales Assistant Director.- Guided team members to improve their ad optimization skills proven through their client's advertising performance in diverse industries.- Achieved 124% Year-Over-Year Revenue Growth.- Devised the team's monthly OKR and improved team member's per capita output value by 90%. -
Ad Optimization ManagerTagtoo Nov 2016 - Jul 2019台灣 臺北市- Managed digital advertising for more than 30 clients whose industries cross Horizontal E-Commerce, Fashion, Beauty and Care, Travel, Automobile, Gaming and Entertainment, Finance and Insurance, Pet-related, Maternity and Child Products, Brand Image..etc.- Managed over 2 million monthly budget while achieving clients' KPIs and inner profit goals.- Familiar with different types of digital ads across different channels, fully equipped with abilities in budget planning, advertising setting, report producing, insight development and so on.
Frequently Asked Questions about Jenny Hsiao
What company does Jenny Hsiao work for?
Jenny Hsiao works for Lndata 麟數據科技
What is Jenny Hsiao's role at the current company?
Jenny Hsiao's current role is Software Engineer.
What schools did Jenny Hsiao attend?
Jenny Hsiao attended 國立臺灣大學, 京都大学.
Who are Jenny Hsiao's colleagues?
Jenny Hsiao's colleagues are Chloe' Fang, Chien-Hui Chen, Gia Lâm Em, Agnes Yosephine Kosasih, Ahnaf Musyaffa, Ting-Wei Liao, Shang En Yen.
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