Unicorn startup & No.1 home furnishing e-commerce, where ordinary people share lifestyle inspiration through image/video contents (700 employees)• Developed strategy to build a creator ecosystem (to recruit a great number of creators and support them to grow and monetize as an influencer); Acknowledged by lead management for guiding different teams to see the big picture and establishing an elaborate plan• Directed a marketing campaign to promote newly launched creator community… Show more Unicorn startup & No.1 home furnishing e-commerce, where ordinary people share lifestyle inspiration through image/video contents (700 employees)• Developed strategy to build a creator ecosystem (to recruit a great number of creators and support them to grow and monetize as an influencer); Acknowledged by lead management for guiding different teams to see the big picture and establishing an elaborate plan• Directed a marketing campaign to promote newly launched creator community coordinating 5 teams as a project manager; Recruited 10K members in 3 months• Built brand identity of "Creator Community" in collaboration with brand designer and user researcher. Created brand guideline and web & app page introducing the brand 오늘의집 크리에이터 커뮤니티 런칭, 크리에이터 육성을 위한 생태계 기획 및 운영. Show less

Managed creator community "O!House", gathering 850~2,000 lifestyle enthusiasts to create in-app and social media contents. Recognized as best practice in building thriving brand community/creator community.• Led projects from creator recruiting, contents creation, creator support, event management, to brand partnership; Increased numbers of applicants by 160% on every recruiting season and received 4.7+/5.0 satisfaction score from community members• Designed program for creators… Show more Managed creator community "O!House", gathering 850~2,000 lifestyle enthusiasts to create in-app and social media contents. Recognized as best practice in building thriving brand community/creator community.• Led projects from creator recruiting, contents creation, creator support, event management, to brand partnership; Increased numbers of applicants by 160% on every recruiting season and received 4.7+/5.0 satisfaction score from community members• Designed program for creators to upload in-app contents. Overachieved 'no. of contents' goal by 138% by applying gamification; Presented as best practice at all-hands meeting• Collaborated with 10 lifestyle brands and created 5K+ brand-sponsored contents• Managed cross-functional projects with commerce team and new business team to promote shopping deals and new products to users through creators’ contents• Upgraded creator support by developing a personalized contents dashboard and push notification for creators in collaboration with data analyst, designer and developer; Increased creator satisfaction , decreased inquiries by 82%, and decreased working hour for by 92% • Organized community programs such as meetup events, metabus festival, and offline exhibition to build engagement and brand loyalty of creators; Achieved 50~70% participation rate and eventually contributed to exceptional 85% creator retention rate• Successfully Cultivated a culture of empowerment as a unit lead through educational sessions and team building events; Scored No.1 team with highest satisfaction from internal survey집과 일상을 가꾸는 오늘의집 유저들의 프라이빗 커뮤니티, 오하우스(O!House) 기획 및 운영 Show less

Co-working & co-living company that provides premium space and service (300 employees)Launched co-living service ‘LIFE; Took full charge of marketing & sales, partnership development, and community program design• Set goals and optimized performance of overall marketing & sales funnel based on data analysis and hypothesis testing; Sold entire apartment within 3 months and decreased the acquisition cost of new tenant by 75% within 1 year• Organized 200+ online/offline community… Show more Co-working & co-living company that provides premium space and service (300 employees)Launched co-living service ‘LIFE; Took full charge of marketing & sales, partnership development, and community program design• Set goals and optimized performance of overall marketing & sales funnel based on data analysis and hypothesis testing; Sold entire apartment within 3 months and decreased the acquisition cost of new tenant by 75% within 1 year• Organized 200+ online/offline community programs for 10~60+ people ranging from fitness, meditation, wine tasting, live music, meetup, party, etc; Accomplished 55% participation rate of all tenants and 4.6/5 of satisfaction score• Established partnership with 30+ lifestyle businesses and took responsibility of amenity services such as house cleaning, laundry, food delivery, car-sharing, etc • Created automated documents for contract and operations of move-in/move-out process, parking, rent payment, etc; Increased accuracy and decreased working hour by 83%주거서비스 '라이프(LIFE)' 런칭 전부터 런칭 이후 3년차까지 마케팅/세일즈 및 서비스 운영 업무 진행. 서비스 런칭을 위한 초기 세팅을 진행하고, 런칭 후 성과 개선 및 업무 효율화 달성[마케팅/세일즈]1. 런칭 초기 7개월 간 마케팅 업무를 전담하여 전략 수립 및 실행. 런칭 3개월 내 전 세대 판매 완료 (빠른 기간 내 성과 달성으로 업계 내 reputation 획득)- 사진 촬영 및 광고 크리에이티브 제작, 온라인 광고 채널 7종 운영, 성과 분석 전담- 공식 홈페이지, 소개 브로셔, 입주자용 웰컴키트 기획 및 제작- 데이터 기반으로 핵심 고객 페르소나 및 유효 리드 판단 기준 도출2. 사내 담당팀과 (마케팅팀, 컨택세일즈팀, 세일즈 파트) 협력하여 퍼널 별 성과 목표를 수립하고 성과 관리. 최종 성과 지표인 계약 당 비용 67% 감소- 향후 발생하는 공실 수 및 마케팅/세일즈 퍼널 별 효율 데이터를 토대로 마케팅 예산, 마케팅 이벤트, 세일즈 프로모션을 계획하고 기간 별 성과 목표 수립- 다수의 가설 기반 테스트를 통해 성과 목표에 최적화된 컨택세일즈 업무 루틴 수립. 담당자 교체 후 에도 1주일 이내로 목표 성과 달성- 세일즈 파트를 설득해 성과 지표를 '계약 수'에서 '매출달성률'로 변경하고 전략을 재정립함으로써 매출달성률 5%p 증가[서비스 운영]1. 구글 스프레드시트 활용해 팀 업무 자동화. 업무 시간 단축 및 휴먼 에러 최소화- 계약서 작성, 입/퇴주 관리, 정산 및 수납 등 서비스 운영 업무 문서, 성과 관리 문서 제작2. 고객(입주자)을 위한 다양한 제휴 서비스 발굴 및 관리- 30종 파트너십 체결. 서비스 4종은 이용률 50% 이상 달성3. 밀레니얼 세대의 니즈를 반영한 200개 이상의 커뮤니티 이벤트 기획 및 운영. 누적 참여율 55%, 만족도 평균 4.6/5 달성 (코로나 시기에도 매 월 10개 이벤트 진행)4. 공지, 1:1 상담 등 고객(입주자) 커뮤니케이션 관리 Show less

Digital marketing agency with clients such as eBay Korea, Amorepacific, Job Korea (30 employees) • In charge of 7 accounts from 5M to 1.2B won budget• Managed web & app campaigns for large clients in commerce, cosmetics, and O2O service industry, covering overall consumer journey (branding, user acquisition, conversion, re-engagement) and digital media (Naver, Google, Youtube, Facebook, Instagram, Ad network• Achieved satisfying outcome such as 20% decrease in user acquisition… Show more Digital marketing agency with clients such as eBay Korea, Amorepacific, Job Korea (30 employees) • In charge of 7 accounts from 5M to 1.2B won budget• Managed web & app campaigns for large clients in commerce, cosmetics, and O2O service industry, covering overall consumer journey (branding, user acquisition, conversion, re-engagement) and digital media (Naver, Google, Youtube, Facebook, Instagram, Ad network• Achieved satisfying outcome such as 20% decrease in user acquisition cost, 40% decrease in cost per action, 1,000% increase in sales revenue, and ROAS 180~430% based on campaign optimization technique acquired by self-study and group study• Organized education session within the company to share marketing knowledge and insights about re-engagement marketing based on case study; go-to person for developing and running re-engagement campaign• Improved team’s work efficiency up to 20% by modifying existing workflow sheet, which was shared as best practice Show less

Research AssistantAssisting the team on developing business strategy in cosmetics industry for a Korean conglomerate• Researched global cases and analyzed digital strategy of traditional brands and disruptive startups in cosmetics industry• Derived insights about customers' unmet needs and key buying factors for premium cosmetics in domestic market by analyzing 5 years of purchase data using Excel, which was used to suggest the brand portfolio strategy• Co-built market map… Show more Research AssistantAssisting the team on developing business strategy in cosmetics industry for a Korean conglomerate• Researched global cases and analyzed digital strategy of traditional brands and disruptive startups in cosmetics industry• Derived insights about customers' unmet needs and key buying factors for premium cosmetics in domestic market by analyzing 5 years of purchase data using Excel, which was used to suggest the brand portfolio strategy• Co-built market map and forecast model of cosmetics retail including online channel with consultants by synthesizing research and 9 expert interviews• Investigated characteristics of Chinese and Southeast Asian cosmetics market to develop global expansion strategy Show less

Mobile based e-commerce retail founded in 2010, currently top e-commerce company in KoreaB2B service team (New Business Development Division) / InternAssisting the team with its newly launched B2B e-commerce service for small business owners1. Business and Market Analysis- Analyzed consumer group and verified key business assumptions based on 3 months of purchase data, using MS Excel (Pivot table, chart, functions including Vlookup)- Proved cannibalization risks within… Show more Mobile based e-commerce retail founded in 2010, currently top e-commerce company in KoreaB2B service team (New Business Development Division) / InternAssisting the team with its newly launched B2B e-commerce service for small business owners1. Business and Market Analysis- Analyzed consumer group and verified key business assumptions based on 3 months of purchase data, using MS Excel (Pivot table, chart, functions including Vlookup)- Proved cannibalization risks within existing customers from B2C service - Redefined the main target group and suggested product and pricing strategy to increase the inflow and average spending of the new target- Identified main customer benefit of the new target and suggested future marketing strategy to increase the inflow of new customers2. Marketing Planning- Created monthly marketing report using MS Powerpoint and developed future strategies and plans in terms of search engine, e-mail, text, social media, and viral marketing- Closely collaborated with the in-house marketing team to conduct marketing campaigns3. B2B supplier partnership- Arranged partnership with B2B companies including top-tiers of the industry partnership in order to secure essential products- Created potential company list and company analysis based on market research- Developed business partnership model and created project proposal - Participated on negotiation through meetings and won 2 contracts, increasing SKU by 15% Show less

Marketing agency startup with global leading clients such as UNICEF, ING, and SamsungIntern & Project ManagerAssisting and leading the team for each project and actively interacting with different startups sharing the office 1. Mobile Web Donation Game Development (UNICEF)5K times played & 2+% conversion rate within 1 week of launching- Managed overall process through project planning and communicating with the client- Created storyboard and wireframe and closely… Show more Marketing agency startup with global leading clients such as UNICEF, ING, and SamsungIntern & Project ManagerAssisting and leading the team for each project and actively interacting with different startups sharing the office 1. Mobile Web Donation Game Development (UNICEF)5K times played & 2+% conversion rate within 1 week of launching- Managed overall process through project planning and communicating with the client- Created storyboard and wireframe and closely collaborated with designer and developer to create prototypes and real game product- Developed monthly marketing plans and created contents for e-mail and social media marketing2. Mobile Web Growth Hacking (Good Neighbors)increased conversion rate by 30~200% (acquiring regular donors from various campaigns)- Analyzed customers through mobile web data through Google Analytics and Mouseflow and in-depth interview- Developed hypothesis for customer needs and ideal service funnel- Suggested UI/UX solutions through continuous A/B testing on Convert and benchmark of global cases3. Social Media Marketing (ING Life)Increased Facebook page likes by 26% (5,000 likes) within 1 month - Managed the official Facebook page - Designed/created page contents and published page like ads and video ads in collaboration with the client's marketing team- Analyzed performance of page contents and ads through Facebook insight and developed hypotheses for future audience targeting4. CSR Campaign (ING Life)- Assisted developing and organizing one-year CSR campaign to support children in low-income households partnering with a NGO- Developed web interface and created contents for the official campaign website Show less