Jenny Lee Email and Phone Number

・Manage 3 DTC clients on a daily basis. Plan, build and execute ecommerce trade calendar for EMEA clients including luxury skincare and haircare brands.・Site improvements to maximise conversion and AOV, improved AOV +80% MoM for Spanish haircare client and +30% gross revenue for luxury skincare brand during Black Friday.・Monitoring all aspects of Paid Search, Shopping, Email, Affiliate and Influencer teams with a view of driving gross profit, while maintaining a strong COS and meeting ROI targets.・Increased brand's google search volume by +86% in 3 months.・Identifying growth opportunities and market gaps working with channel teams, and developing high quality content for Email and Paid Social, increasing revenue from Email channel by +30% YoY for the client.・Supporting Merchandise team to ensure targets are reflective of stock position prior to each month and actively reviewing stock position throughout the month. ・Regular reporting of brand performance in line with site KPIs (Revenue, GP, Conversion and Average Order) to identify underperforming areas and devise strategy.・Using analytics and Tableau to gain a strong understanding of the customer journey to optimise sales, measure performance & build strategy.

・Applied sales forecasting techniques and strategic planning to increase customer retention and repurchase・Maintained the development of website performance (Shopify platform) including content, product & inventory management to improve customer/user experience throughout the website・Implemented new marketing campaigns to increase conversion rate by 140% through Meta ads management amidst Covid-19・Achieved strong ROAS and ROI, resulting in the 5-10% growth every month of the digital trade performance・Designed EDMs (Mailchimp) and achieved 29.92% open rates during seasonal marketing campaign・Hosted monthly Facebook/IG live sessions with 4100+ impressions to understand market preferences

・Maintained lists of media contacts and created 10+ opportunities across TV and online media channels・Developed content strategy across APAC to increase daily media exposure with 30+ PR coverage on average・Organised an event near Taipei 101 (Taipei World Financial Center) to promote Netflix original titles that increased 500+ new subscribers in a week・Delivered personalised media pitches to be featured on TV, entertainment and lifestyle media coverages across Taiwan and Hong Kong, such as GQ Taiwan, China Times, Cosmopolitan HK, Mingpao HK・Monitored organic search results (GA) and reported daily KPI to content strategy manager