Jenny Leighton Email and Phone Number

Driving the strategy and delivery for global multi-million $ programs with clients including DXC and Criteo. It was my responsibility to take the client brief, scope out the program alongside the planning and strategy team and then delivering the programs to time and budget. Within this role, I helped to set up the global ABM program for a large B2B technology company to support renewals, drive net new pipeline and open the door in to prospect accounts.

Working across global programmes on clients such as Salesforce and Microsoft , it was my responsibility to challenge the client brief and to use my knowledge of external forces (the market, the competition etc.) as well as internal forces (the proposition and the client team themselves) to pull together a coherent strategy and messages that resonate with the audience. I was also fortunate enough to be involved in the opening of The Marketing Practice’s German office, spending 6 months in Munich on client site, helping to set up a highly successful demand generation campaign which was shortlisted for “Best corporate decision-maker-targeted campaign” at the 2016 B2B awards.

I joined The Marketing Practice as part of the grad scheme working on clients including Infosys and Oracle where I worked collaboratively with the team on their strategic ABM programmes – the Oracle ABM programme was also nominated and shortlisted for “Best ABM programme” at the B2B awards.

During this time, I worked on a variety of projects including organising a Testimonial Gala Dinner for an ex-premiership footballer, a menswear initiative with House of Fraser and being part of Mark Jenkins’ - star of Channel 4’s ‘The Hotel’ - management team. My responsibilities included liaising with celebrities and their agents, gaining corporate sponsorship for charity auctions and initiatives, diary management, organising and confirming television appearances, arranging interviews and personal appearances and creating and maintaining reporting tools to keep the rest of the company informed of all progress.

I worked within the beauty section of Cirkle PR known as Cirkle Body and Soul. During the period I worked for the company, I was given a variety of responsibilities including drafting press releases, contacting journalists to discuss their publication featuring the clients campaign, carrying out market research and completing coverage charts to be sent to clients.