Before joining Loughborough University London in 2017 to study Sport Business and Leadership, Jenny had over 7 years of working experience in consumer public relations, media communications and sports marketing. She has an adequate understanding of communication strategy and media insights, creative and full sense of lifestyle, and the accumulation in sport industry.  In specific, she is  1) Familiar with the trends of international and China sport industry; 2) Resourceful in media landscapes (traditional/digital/KOL) mainly related to sports, lifestyle, fashion, art & design, health, street culture; 3) Insightful and creative in content development; 4) Experienced in planning and execution of the digital campaign,  cooperation projects,PR events and different kinds of brand activities; 5)Familiar with the resources, operations, and trends of Internet industry; 6) Capable of leading others to deliver and present qualified results;7) Regarded by colleagues and business partners as a reliable cooperator showing effective communication skills and efficient problem-­solving capability;8) Always sharing ideas in the team and exploring for new knowledgeFluent in Mandarin, with good negotiation and writing skill;Fluent in English with TEM-8 certificate and IELTSOffice software, e.g. Microsoft Excel (Regression/VLOOKUP/PIVOT TABLE; Microsoft Word and PowerPoint, SPSS(regression);