Drive revenue through advertising and digital marketing services including search engine marketing (SEM), search engine optimization (SEO), email marketing and project management.-Identify and develop full digital marketing campaigns for businesses, organizations and individualclients with intent to create and/or improve brand awareness and increase conversion.-Manage diverse client base of over 200 clients with varying services including website design,maintenance and hosting… Show more Drive revenue through advertising and digital marketing services including search engine marketing (SEM), search engine optimization (SEO), email marketing and project management.-Identify and develop full digital marketing campaigns for businesses, organizations and individualclients with intent to create and/or improve brand awareness and increase conversion.-Manage diverse client base of over 200 clients with varying services including website design,maintenance and hosting, local search management, email marketing, SEO, SEM, and webcams.-Consult with clients on website design, redesigns, mobile and responsive designs via WordPress and HTML solutions from initial design to site launch ensuring customer expectations are met orexceeded throughout the entire process.-Implement best practices for new client websites prior to going live including robots.txt files, 301redirects, meta titles and descriptions, alt text for images, schema, install Google Analytics/TagManager, create Privacy Policies, Favicons and more.-Research, learn and implement latest trends and best practices.-Utilize Google Analytics certification to regularly review client website analytics and makerecommendations based on bounce rates and behavior flow.-Audit client websites for SEO opportunities to ensure best practices and site performance are above average.-Trained peers and management team on internal system supports and implementation plans. Show less

Increase website traffic and revenue conversion through Google Analytics, Google AdWords, Social Media, email campaigns, promotional graphics and local events.•Evaluate and interpret Google Analytics regularly to ensure site links, engagement, sessions, bounce rate, channel referrals and business listings are meeting and/or exceeding expectations.•Manage BingAds and Google AdWords daily to ensure Ads for three different storefronts are generating above industry average click-thru rates… Show more Increase website traffic and revenue conversion through Google Analytics, Google AdWords, Social Media, email campaigns, promotional graphics and local events.•Evaluate and interpret Google Analytics regularly to ensure site links, engagement, sessions, bounce rate, channel referrals and business listings are meeting and/or exceeding expectations.•Manage BingAds and Google AdWords daily to ensure Ads for three different storefronts are generating above industry average click-thru rates and average CPC’s are competitive. •Design Advertising graphics to support company brand image for specials, promotions, upcoming availability and events.•Create monthly newsletter including formatting, content, design, layout and growing email contact list.•Write and assist in editing company blogs for 3 different storefronts, add keywords and assess Search Engine Optimization (SEO) for increased visibility.•Advertise, promote and execute on-property events, private and community events, including Key West Songwriter's Festival, Food & Wine Festival and Brewfest.•Create and manage Social Media outlets (Facebook, Twitter, Instagram, Pinterest and Google+) and respond to all interactions with potential and return guests in a timely manner.•Demonstrate excellent communication skills with local businesses, event coordinators and local newspapers to promote and execute exclusive events on property.•Provide additional support to Wedding Coordinator as needed for day-of wedding planning services, set-up, break-down while maintaining relationships with the couple, outside rental companies, musicians, catering companies and florists.•Support front desk with overflow of phone calls, check-ins, guest questions or comments.•Host breakfast guests twice a week by providing a welcoming atmosphere through a positive attitude, excellent communication skills and relationship building to ensure positive reviews and return guests. Show less

Develop and maintain relationships with new and returning guests from time of reservation booking through departure•Acted as point of contact for all resort guests by greeting guests upon arrival, explain features and provide a tour of the private island and resort.•Acted as Manager on Duty when one is unavailable, as well as on-property Manager on Duty in the evening.•Implemented upgrade requests for all guests as well as Starwood Members, AMEX and VIP guests, ensured quick… Show more Develop and maintain relationships with new and returning guests from time of reservation booking through departure•Acted as point of contact for all resort guests by greeting guests upon arrival, explain features and provide a tour of the private island and resort.•Acted as Manager on Duty when one is unavailable, as well as on-property Manager on Duty in the evening.•Implemented upgrade requests for all guests as well as Starwood Members, AMEX and VIP guests, ensured quick resolutions to concerns, answered questions and fulfilled special requests to ensure an enjoyable stay. •Efficiently handled a multitude of calls with superior phone etiquette and strong attention to detail.•Responded to telephone and email communications from guests in an efficient and professional manner.•Made reservations and provided descriptive information pertaining to trips, excursions, restaurants, and museums.•Attended to, as well as opened and/or closed gift shop when gift shop attendant is not scheduled, or is unavailable.•Regularly recommended, answered questions, and offered viewings of cottages to interested visitors, diners at the restaurant, and guests to the spa.•Acted as a trainer and resource to new employees. Show less

Manage, grow, and drive the $26 million drop-ship business•Increased sales 50% over prior year ($8.5M in additional revenue) through streamlining shipment processes, increasing drop-ship vendors by over 45% (155 additional vendors) and products by over 135%.•Analyzed performance of existing drop-ship vendors while seeking out new vendors to ensure a well-rounded assortment in an effort to maximize performance and meet financial targets.•Coordinated internal as well as external… Show more Manage, grow, and drive the $26 million drop-ship business•Increased sales 50% over prior year ($8.5M in additional revenue) through streamlining shipment processes, increasing drop-ship vendors by over 45% (155 additional vendors) and products by over 135%.•Analyzed performance of existing drop-ship vendors while seeking out new vendors to ensure a well-rounded assortment in an effort to maximize performance and meet financial targets.•Coordinated internal as well as external contacts to ensure that business objectives are met.•Managed, maintained, and tracked drop-ship merchandise for over 110 unique vendors on a daily basis.•Recognized need, presented business case, and hired additional staff to support continued business growth. Show less

Actively grow new vendor business while ensuring profitability of existing vendors•Increased sales 65% over LY ($4.2M in additional revenue) and drop-ship vendors by over 78% (100 additional vendors)•Collaborated with buyers to increase product offerings, broaden markets, and drive additional revenue without incurring inventory handling and warehouse costs.•Responsible for seeking out new vendors and driving the drop-ship business by coordinating efforts between outside vendors and… Show more Actively grow new vendor business while ensuring profitability of existing vendors•Increased sales 65% over LY ($4.2M in additional revenue) and drop-ship vendors by over 78% (100 additional vendors)•Collaborated with buyers to increase product offerings, broaden markets, and drive additional revenue without incurring inventory handling and warehouse costs.•Responsible for seeking out new vendors and driving the drop-ship business by coordinating efforts between outside vendors and our internal buyers and eCommerce team. Show less

Managed and facilitated successful team operation and project management •Managed the Media Coordination Assistant and served as point person for the media coordination and advertising team.•Assigned each collateral and catalog project to a media coordination team member based on qualifications and experience.•Served as chief contact in communicating all project information and led all pertinent meetings with creative team.

Coordinated key advertising collateral and catalogs•Managed the entire production process to keep jobs on schedule from start to print.•Prepared/published all production facts for outside printers to ensure projects were accurately produced and distributed.