Tom's of Maine is the OG natural brand creating safe and effective natural personal care products for over 50 years. We're on a mission to Do Good. For Real. We're certified B-Corp, donate 10% of our profits to charity, and use 5% of our paid time volunteering in our communities. Part of Tom's operational leadership team. Functional head leading brand and innovation teams to cement our naturals leadership in North America.

Country lead in charge of spreading the friendly (aka international expansion) into the UK.Say hello to a range of minteresting, naturally friendly oral care products. hello products are as natural as we can make it, use thoughtful and responsibly sourced ingredients and packaging materials, and tastes so awesome that you'll rush to brush. For reals. Proudly launched oct 2021 in superdrug + amazon.Let’s be friends. follow us on @helloproducts_uk on IG & Tik Tok.

Lead cross-functional teams to rapidly deliver innovation using agile and design thinking methodologies, identify white space opportunities and disruptive strategy and ideas, and crack pressing unsolved innovation challenges.

Led B2B innovation, new digital business model and marketing plans for North America (NA) dental professionals with a team of 4 direct reports.• Founded new direct-to-consumer platform to increase patient purchases of professionally recommended products• Developed 3-year innovation strategy and pipeline by determining the largest opportunity spaces and unaddressed needs in the market to create multiple winning concepts.• Led the biggest launch in 20 years of new Colgate Total toothpaste; awarded top honors with ‘You Can Make a Difference’ award. Comprehensive launch plan includes interactive paper and digital detailing tools using AR, VR, and HoloLens, award-winning interactive convention exhibit, PR campaign with dental professional celebrity and micro-influencers, Facebook contest, and a mass-reach national direct mail program.

Led 3 direct reports to deliver growth plans for $65MM+ NA business. • Initiated and secured first ever powered toothbrush rotation at Costco• Achieved share leadership in kids powered toothbrush category by creating new initiatives

• Led NA commercial growth and marketing initiatives for Colgate’s largest toothpaste sub-brand, Colgate Total, worth $300MM+ in retail sales. Managed a direct report.• Led the launch of a new item, Daily Repair, generating incremental $ share. Drove awareness at launch by developing new TVC that achieved strong breakthrough, communication and persuasion.

Led “There’s Something In Your Tweet” campaign to drive awareness and trial for the launch of the new ‘Slim Soft’ toothbrush via PR, digital and out-of-home integrated elements. Campaign generated +23MM impressions despite a tight budget. Product garnered an incremental 2.1 $ share, 2x initial goals.

• Led Speed Stick & Movember partnership that secured 2800+ displays, driving highest share of the year.• Led and developed creative for Lady Speed Stick using crowd-sourcing approach, Tongal. Creative used across digital, mobile and TV and was leveraged globally.

• Led the launch of a Canadian specific bundle, Fleecy Hypoallergenic. Initiated change to launch assortment of dryer sheets, resulting in +35% listing coverage increase and >1 pt in market share gain.• Regained lost Palmolive promotional activity by creating retailer-specific programs that secured pallet and end caps, driving highest share of the year.

• Awarded Customer Development Hall of Fame Award for exceptional results and leadership. One of 6 award recipients out of a 43-member team. • Ranked as the #1 vendor and customer manager for Oral Care by Rexall through industry 'Advantage' survey.• Grew business by double digits while increasing margin by driving multiple initiatives including improved planogram placement, secured year-long waves of incremental display support, executed selling price increase and optimized promotional mix.

Led a marketing campaign for new Irish Spring Body Washes with paid digital media, contest, branded OOH placement and sample distribution garnering +4MM impressions.