Deeply involved in the planning & execution of marketing campaigns, tactics, and influencer collaborations that led to the brand's Mask Fit Red Cushion becoming the first K-Beauty Makeup product to hit Overall #1 on Amazon, and resulted in a surge in sales of 1,000+% (YOY).

• Specializing in US marketing, collaborated with influencers on content production by selecting, contacting, and communicating with selected influencers, buyers, & editors for each marketing season and campaign.• Pitched brand message, story, main products & new launches to magazines and editors for press & editorial features.• Informed and communicated with influencers, content creators, and buyers/business partners, taking on translator and interpreter roles when necessary.• Seeded products to selected quality content creators and managed relationships for potential future collaborations and/or content creation.• Singlehandedly managed the copywriting of text and captions for posts to be uploaded onto the brand’s social media.• Collaborated with videographer & editor to create content and provided feedback on drafts to better tailor to the US audience.

• Managed WashU Campus Life Instagram page by designing content and scheduling releases for 40+ posts for the semester• Administered projects for new content on Campus Life media such as Instagram and TikTok for increased engagement and interactivity• Coordinated with marketing director to plan and implement campus initiatives, programs, and events that provide engagement and involvement from student body

• Involved in an intensive in-lab intervention designed for participants meaningfully engage with their racial prejudice and reduce the consequences for their implicit biases• Guided 10+ participants on a weekly basis through study process; debriefed them on intent of study, procedures and reasoning for deception of participants; communicated our values and addressed concern

• Created vision for show, developed and monitored PR efforts and timeline for the event, coordinated with production company and design team for publicity material and merchandise• Led strategic meetings to discuss ideas and perspectives, and identify and resolve issues for successful execution of event• Managed and facilitated communication between performance coordinators, performers, and executive members of the collaborating organizations• Oversaw conformity and satisfaction of all affiliated members; provided constructive feedback for performances for one of the largest cultural events on campus• Organized performance auditions, showcase and rehearsal schedules• Arranged meeting with Performing Arts Department and successfully gained extended access to practice room reservations for showcase

• Created a safe and welcoming environment from reception and educated patients about counseling program and resources• Supported the set up and administration of psychological tests in preparation of appointments• Organized patient data and presented to counselor• Advised incoming phone calls and managed scheduling for new and returning patient

· Supported the technical set up and administration of PSAT and SAT classes for both online and in-person sessions for 50+ middle- and high-school students· Gathered and organized data of each student’s performance, reported analyses and general feedback to teachers on a weekly basis for pivots in delivery and necessary interventions· Provided tutoring and mentoring to students on test-taking strategies, language and grammar skills

• Analyzed fundamental and applications of Atomic Force Microscopy by hands-on experience with Scanning Probe Microscopy and XE scan systems via contact and non-contact surfaces depending on sample• Spearheaded compilation of and presented findings to professor at end of session