• Work cross-functionally with leadership, business development, and customer service teams to develop B2B partnership marketing strategies that support company growth objectives• Develop communication frameworks and establish processes to manage tactical marketing execution across events, social, PR, website, paid advertising, CRM nurture strategies• Establish channel-specific KPIs and drive 200% increase in PR coverage, 100% YOY growth in MQL lead generation, 50% increase in website user acquisition • Lead the development of B2B2C marketing strategies, resulting in 60% revenue growth. Establish and maintain strong, collaborative partner relationships by developing clear benchmarks, providing recommendations for evolving strategy, and demonstrate positive return on investment through regular performance reporting.• Manage department brand and marketing budget to ensure proper allocation of resources and progress towards plan.

• Collaborate with destination industry leaders and support efforts to build value for the travel and tourism industry• Mentor and grow a team of marketing professionals through fostering a creative, collaborative environment• Manage complex workflows across diverse teams serving multiple clients and projects• Develop and manage a full array of marketing initiatives including brand development, websites, print and digital media buying, SEO and online content development, email marketing and social media strategies• Website content development and information architecture strategy• Lead crisis communication response and support destination organizations across North America during the coronavirus pandemic• Organize and host industry-wide educational special events, workshops, and webinars

• Partner with destination organizations across North America to build relationships and support community needs• Collaboratively create growth marketing plans through website content development, SEO, and paid marketing strategies to build value for local communities through travel and tourism• Analyze campaign data and key performance indicators to track success towards overarching goals and demonstrate strong return on investment• Support destination organizations through advocacy and partner outreach efforts• Plan and execute special events and educational conferences

• Cultivate relationships with marketers through understanding of business objectives, budgeting schedules, and organizational needs• Oversee development and execution of digital marketing strategy for a diverse client base• Project management of tactical executions within agency service line departments• Analyze KPI performance and campaign efficacy, craft reports and present key findings to stakeholder teams

• Communicate effectively with stakeholders, vendors, and internal team members• Mentor team members and provide guidance in areas of new services and strategies• Self-sufficient execution of tasks in a startup environment

• Collaborate with destination organizations across North America to elevate and support communities• Coordinate tasks and deliverables across multiple internal teams• Foster collaboration across teams and build consensus to deliver successful projects

• Oversee all public relations, media outreach, and official organizational communication strategies• Crisis response management and communication• Special event coordination and management of volunteer team

• On-air broadcast reporter responsible for scheduling and production of content under intense deadlines• Develop and maintain relationships with journalistic resources• Collaborate with content creators across teams to build consensus and efficiently manage resources

• Strategic planning, structure, and production of daily television newscasts• Support and manage multiple crews in field• Convey vision and expectations with graphic artists, photographers, and field reporters