Jenny Soffel Email & Phone Number

Stockholm, Sweden

Founding Director at Sweden-based content agency Strong Contents. At Strong Contents we offer content services to businesses, focussing mainly on copywriting, creating content for your website, newsletters and social media. Current and previous work includes GAVI, Tele2 B2B, Mantaray, Jonathan&Fletcher, The Commons Project Foundation, Nordic Infucare and more.

Stockholm, Stockholm County, Sweden

Content Manager consultant at Tele2 B2B.- Managed tele2.se/foretag- Copywriter for all web content- Collaboration with developers and designers to further improve the web experience for its users- Customer communication- General content creation of case studies and articles

Melbourne, Victoria, Australia

Content consultant and communications director for innovation platform Shapeable.- Performed technical SEO audits for Shapeable's clients- Set up automated processes for managing and publishing content- Managed the setup of content contributors and influencers for a key client, Aging2.0 - Defined workflows for gathering content ideas and how to turn structured data into online content- Consulted on a project to relaunch the membership model and client base of Aging2.0… Show more Content consultant and communications director for innovation platform Shapeable.- Performed technical SEO audits for Shapeable's clients- Set up automated processes for managing and publishing content- Managed the setup of content contributors and influencers for a key client, Aging2.0 - Defined workflows for gathering content ideas and how to turn structured data into online content- Consulted on a project to relaunch the membership model and client base of Aging2.0 - Consulted on the launch of a new login-based membership website Show less

San Francisco Bay Area

Platform Owner of all Forum public digital platforms, as well as digital editorial and social media lead for all things Fourth Industrial Revolution. Also initiated and executed the Forum’s influencer marketing strategy and have managed the digital content output and social media coverage of several Forum events, such as Davos.In detail, I was:• Organizing and establishing a digital operation in the US time zones• Leading social media outreach efforts for the Forum's digital… Show more Platform Owner of all Forum public digital platforms, as well as digital editorial and social media lead for all things Fourth Industrial Revolution. Also initiated and executed the Forum’s influencer marketing strategy and have managed the digital content output and social media coverage of several Forum events, such as Davos.In detail, I was:• Organizing and establishing a digital operation in the US time zones• Leading social media outreach efforts for the Forum's digital output, including organizingdigital launches of all Forum publications such as reports and white papers• Project managing web development for the Forum website• Managing digital team's budget, including creating budget scenarios and calculating ROI• Coordinating with all stakeholders and communicating all updates in order to delivernumerous projects, including relaunch of www.weforum.orgin 2015, relaunch of theChinese website and launches of several sub-websites• Managing developers and serving also as a people manager of the new website editor• Training new staff in digital operations and managing creation of content for the Centre forthe Fourth Industrial Revolution• Establishing and managing relationships with Facebook, Twitter, Slack and other AI solutionscompanies to improve platforms and stay on leading edge of technological trendsMain achievements:• 2015 year-long relaunch of the Forum's website• Development of an effective social media outreach plan around meetings and events• Creation of a system to take website change requests off e-mail and onto a form-basedsystem Show less

Geneva

(July 2017 - present): Digital Project LeadTeam Lead for all projects, contact point for project planning, coordination and delivery across the organization. Product manager of website development. Also lead for outreach efforts to deliver innovative and effective outreach and engagement services to the public. Identifying fruitful content and social media partnerships and devising new ways to engage the public with the World Economic Forum . (August 2015 - August 2017):… Show more (July 2017 - present): Digital Project LeadTeam Lead for all projects, contact point for project planning, coordination and delivery across the organization. Product manager of website development. Also lead for outreach efforts to deliver innovative and effective outreach and engagement services to the public. Identifying fruitful content and social media partnerships and devising new ways to engage the public with the World Economic Forum . (August 2015 - August 2017): Platform development Manager Product and project manage the development of the World Economic Forum's public platforms, focusing mainly on the public websites. Project and product managed the relaunch of the Forum's official public website (www.weforum.org) in 2016, and have managed the development of the website since 2014. This includes relaunching the Chinese website at https://cn.weforum.org , integrating and relaunching the Open Forum website (www.weforum.org/open-forum), the launch of the Spanish website (https://www.weforum.org/es/agenda) and others. Content strategy: Sole editor of the website for all teams at the World Economic Forum, which includes gathering requirements for any necessary development and regularly updating content, as well as consult on wider digital strategies of teams. I also create and write content for the blog (http://wef.ch/agenda) and during all events, including the Annual Meeting in Davos, I manage the online events experience, which holds the livestreamed sessions, live blog and blogs. Outreach: Work with key influencers inside and outside of the Forum networks to amplify our content and brand by leveraging their social media followers. During the Annual Meeting 2017, a group of over 80 individuals contributed to our content, such as blogs, reports and sessions, reaching a potential of over 300 million people. (August 2014 - August 2015): Website EditorManaging and editing of www.weforum.org Show less

London, United Kingdom

As digital producer, I was part of launching London Live - London's first dedicated 24/7 news and entertainment channel. I was Head of Hyperlocal - building the network of contributors to spread awareness of the London Live brand and to amplify our content, as well as gather content from all over London.I was in charge of the marketing efforts to drive awareness around this initiative, using social networks and newspaper ads to build the network of video bloggers from every borough in… Show more As digital producer, I was part of launching London Live - London's first dedicated 24/7 news and entertainment channel. I was Head of Hyperlocal - building the network of contributors to spread awareness of the London Live brand and to amplify our content, as well as gather content from all over London.I was in charge of the marketing efforts to drive awareness around this initiative, using social networks and newspaper ads to build the network of video bloggers from every borough in London. I also organized professionally-led workshops at the London Live office for the contributors. Towards the end of my time at London Live, I had built a loyal contributors network of around 40 vloggers from all over London, who regularly sent in great material commenting on local news and events.Ahead of the official launch of the tv station in March 2014, I set up all official social media channels and devised strategies for how to run them, which was especially challenging considering we had no content to share yet, but it was a great challenge. I also managed the website of London Live, managed the developers and designers, and played an integral role in creating efficient workflows to share London Live tv clips with other media organizations such as the Independent and the Evening Standard, using digital tools. Once London Live was live, I was the digital producer of a daily tv news show to integrate live engagement from Twitter and Facebook. Show less

London, United Kingdom

Part of CNN International's digital team based in London, writing and producing content for CNN.com, as well as managing sections of the website.Produced multimedia online content for CNN' so-called "Special Features" (http://edition.cnn.com/specials), working on verticals including Leading Women, Human to Hero, Blueprint, and MainSail. I co-produced, devised content strategies and launched new verticals such as Comic Book Heroes and The City, which each ran for a few weeks, online and… Show more Part of CNN International's digital team based in London, writing and producing content for CNN.com, as well as managing sections of the website.Produced multimedia online content for CNN' so-called "Special Features" (http://edition.cnn.com/specials), working on verticals including Leading Women, Human to Hero, Blueprint, and MainSail. I co-produced, devised content strategies and launched new verticals such as Comic Book Heroes and The City, which each ran for a few weeks, online and on TV.Worked closely with the social media team to promote content across CNN's social media channels, and also worked with the developers and designers for the creation of interactive elements, such as quizzes, galleries and infographics.I also worked with CNN's citizen journalism strand called iReport, where I set up and managed new assignments. This often meant building up networks of people from all over the world and across all industries. Show less

London, United Kingdom

TV Producer for German public service broadcaster ZDF, based out of London. Produced news packages for TV, assisted the bureau chief and the other correspondents with their research and set up interviews for TV segments.

London, United Kingdom

Editorial researcher and German Translator for the BBC programme Outlook.Researched and interviewed people as a background check for upcoming Programmes. Did simultaneous translation between German interviewees and radio presenter.

London, United Kingdom

Covered news events in London and the UK for the German news agency dpa, all articles written in Germany and picked up by German media.

Egoboost was one of Sweden's biggest magazines for young and ambitious women, focusing on career, education and well-being. Whilst based in London, I searched for inspiration from the fast-paced life in the English capital to write leadership articles.

Worked on improving the brand awareness of a gardening company by writing engaging copy for magazines and conferences in German, which was the company's biggest market.

London, United Kingdom

Covered the London Olympic Games in 2012 for the Independent on Sunday.

Spent some time split between AP’s bureau in Berlin, under bureau chief David Rising, and the bureau in Stockholm, under bureau chief Karl Ritter.Researched, pitched and wrote news stories and features for the AP wire service, and contributed to other reports from around the globe. Worked also with the TV strand, APTN in Berlin.Published in many publications, and produced the biggest story out of Sweden that year: → “No him or her:preschool fights gender bias”… Show more Spent some time split between AP’s bureau in Berlin, under bureau chief David Rising, and the bureau in Stockholm, under bureau chief Karl Ritter.Researched, pitched and wrote news stories and features for the AP wire service, and contributed to other reports from around the globe. Worked also with the TV strand, APTN in Berlin.Published in many publications, and produced the biggest story out of Sweden that year: → “No him or her:preschool fights gender bias” http://www.cbsnews.com/news/no-him-or-her-preschool-fights-gender-bias/ Show less

Stockholm, Sweden

Responsible for keeping press contact book updated and establish a relationship with journalists covering cultural events. Wrote and sent press releases. Also wrote marketing material and features for the Royal Festivals Magazine. Helped organize and plan the Royal Festivals’ annual classical concerts in the Royal Palace in Stockholm.

Master Of Arts (Ma), International Journalism

Bachelor Of Arts (Ba), Journalism And Social Science

Activities and Societies: Student Magazine