• Lead a team in developing communication plans for geographically dispersed U.S. employees• Collaborate with HR on employee engagement and recruitment projects• Identify and capitalize on PR opportunities, working with national media• Oversee social media strategy for various channels and audiences• Measure and assess effectiveness of communication strategies

• Supervised a team of written & visual storytellers to provide engaging content for employees, surgeons, patients and sales representatives• Concepted and launched Arthrex’s first-ever series of patient testimonial videos• Launched employee intranet to overwhelmingly positive feedback• Write/edit leadership communication• Ideate, write and publish real-time social media posts for high-profile industry events

• Crafted creative, strategic and compelling marketing copy for Chico's Outlet stores• Enhanced quality of merchandise copy on Chicos.com, with a focus on brand voice & SEO strategy• Socialized projects & integrated feedback from cross-departmental groups • Led initiative to improve information-gathering processes and boost customer experience• Developed project flow efficiencies to allow additional workload

• Wrote innovative digital & print copy for brand launches, Kohls.com, e-mails, social media, seasonal, philanthropic & sale campaigns • Partnered with design to brainstorm campaign concepts that translate strategy into creative success• Chosen as lead digital copywriter for brand launches, including Princess Vera Wang and LC Lauren Conrad, as well as key seasonal campaigns• Coordinated with executive management on newsletters, financial documents & environmental projects• Partnered with vendors on Twitter, Facebook and Pinterest contests

• Led diverse marketing initiatives through the creative process from strategic concept to final production• Communicated business objectives, creative feedback and deadlines to executive management and team members throughout the project lifespan to ensure success• Navigated the approval process to deliver the project on time• Led team meetings by championing project goals and objectives • Advocated a clear, concise customer experience with a focus on branding

• Copywriter & project coordinator for Kohl's website & email initiatives• Provided action-oriented scripts for some of the first product videos on Kohls.com product pages• Managed sale events & e-mails to ensure accuracy throughout the production process• Posted press releases, created product guides and updated customer service information on Kohls.com to educate & inform customers• Crafted creative and informative product page copy for a wide-range of products, including clothing, jewelry, household merchandise, electronics & toys

• Developed and executed a fast-paced, daily news broadcast to inform and entertain viewers• Communicated with teams of reporters and photographers to present fresh & exciting content• Acted as the key decision-maker regarding crucial breaking news events• Generated unique scripts, story ideas and creative presentation to set the broadcast apart from the competition