Experienced marketer with a proven track record of leading successful national campaigns and brand strategies for clients like E-Z-GO, Copper Mountain, Ski-Doo, Kraft, Nestle, and Absolut. Proud supporter of the Oxford comma.Career Highlights:Justin's Brand Redesign: Managed the brand redesign of Justin’s, contributing to a 300% brand growth and its establishment as a nationally-distributed household name.Strategic Development at E-Z-GO: Directed E-Z-GO through comprehensive strategic development, Product Architecture, and Demand Landscape analysis. Led initiatives such as rebranding, campaign launches, CRM and loyalty programs, and dealer engagement, resulting in a notable 12% increase in brand awareness, elevated web traffic, enhanced lead generation, and the identification of new audiences and revenue streams.Innovation and Sustainability at Barkley: Helped establish Barkley’s innovation and sustainability practices, guiding renowned brands like Moet Hennessy, Pernod-Ricard, and Hallmark through new product concepting and launch strategies.Teach For America Repositioning: Led the extensive repositioning and rebranding efforts of Teach For America to ultimately increase effectiveness in their national pursuit of education equity. The campaign resulted in a 35% increase in applicants within the first year.Noodles World Kitchen Zoodles Launch: Spearheaded the successful launch of Zoodles for Noodles World Kitchen, achieving the highest quarterly earnings and garnering national attention with an appearance on the TODAY Show.Oscar Mayer Wienermobile Ambassador: Selected from a pool of over 1,200 applicants nationwide to serve as spokesperson and goodwill ambassador, promoting the brand across the United States.