Jenny Tsang Email and Phone Number

- Updated daily product listings on the Shopify platform, ensuring all product details, images, descriptions and keyword optimization were accurate and consistent.- Managed social media (Instagram & Facebook) accounts by designing visuals and crafting copy to enhance brand impression and reach, promoting the latest products and promotions.- Conducted keyword audits and implemented on-page and technical SEO strategies to increase SERPs rankings and monitored performance through Google Search Console.- Monitored and analyzed sales and website data through Google Analytics, focusing on key metrics like AOV, session and abandonment rate to report business performance based on customer behavior and trends.- Optimized the website’s UI/UX by unifying the design scheme and layout, enhancing key features like filtering, shopping cart, and categorizations to elevate the overall shopping experience.

- Led the creation, editing, and management of website content, including product descriptions, features, and multimedia elements- Utilized Content Management System (Magento) on a daily basis to edit, update, and maintain web content- Planned and executed weekly product launches to introduce new offerings to the market.- Developed and executed content strategies to promote product launches, sales campaigns, and seasonal promotions- Tracked and analyzed sales data for reviewing business trends and assessing performance.

- Assisted in quality check processes to ensure product excellence.- Identified and established partnerships with new manufacturing facilities.- Collaborated with designers to enhance the feasibility and cost-effectiveness of product designs.- Conducted market research to identify trends and directions.

- Designed captivating digital visuals (HERO image, banner, thumbnails) and crafted the captions for the projects and events' publicity materials shared on Facebook and Instagram platforms- Edited the promotion videos and translated subtitles from spoken Cantonese to English- Collected and organized information of video artists, and efficiently managed paperwork as assigned by project coordinators.