Exemplas:For over 25 years, we at Exemplas are proud to have helped over 500,000 SMEs and 30,000 students in the UK to thrive. Our expert advisory solutions are valued and deployed by the private, public and education sectors. Some of our achievements include delivering notable UK Government contracts including the Department of International Trade and Business Link.We have one goal – to work with like-minded organisations wanting to help their customers succeed.How do we do this? We understand your key drivers and we deliver solutions that intrinsically link with your strategies. Our outsourced support can be plugged in and scaled up or down to meet your bespoke needs and objectives. What’s more, we understand that your success is ultimately achieved through the success of your customers. For that reason, we get to know you and your customer base - to create a bespoke and relevant solution for you and them.I am responsible for implementing the marketing strategy through the creation and delivery of a marketing plan for designated business unit(s) of the Exemplas group. Lead a team of marketing executives to deliver the tactical plan against the business needs, measured by an agreed set of reporting metrics. Formulate and implement strategic and tactical marketing plans for internal clients within the Exemplas group by: Working with relevant business unit leaders to establish marketing briefs; I advise on best marketing practice. Working with the business unit leaders to agree the integrated campaign approach to generate agreed levels of qualified leads- End to end management of campaign plans and execution, to generate targeted leads for the relevant departmentLead on the delivery of any required marketing infrastructure from brief through to final item, to deadline and on budget

A leading supplier of SaaS based technology within the B2B environmentKey responsibilities:Working as part of innovative marketing team for a times top 100 employer covering the fullmarketing mix (with a digital and event focus), SEO, website optimisation and campaign andcontent creation to drive lead generation and growth-Create and execute digital and offline marketing plans to support delivery of leadgeneration and revenue targets – main focus being event across 10 productdivisions.-Manage and brief third party agencies including public relations, creative, digital andevents-Analysing ongoing campaign spend against the budget, clear understanding of costper lead and ROI for each managed project with a year on year view. Analysing andprovide weekly & monthly digital marketing metrics and lead status reports-Launching a new website, writing content and working with internal and externalteams on SEO, PPC and google analytics-Project managing events across the business working to brief with external agencieswith tight deadlines and to agreed timeframes.-Planning, developing and implementing effective marketing communicationcampaigns – through the use of nurture campaigns and marketing automation-Creating and optimising targeted and custom landing pages and micro-sites