Align creative and operational efforts of Design, Communications, and Advancement departments through storytelling and targeted campaigns that connect foundations, donors, members, and prospects to MASS MoCA’s mission and vision; develop vision statement and framework for MASS MoCA’s 2024 strategic plan; develop strategic communications and oversee media relations for all institutional initiatives; serve as liaison to external partners, including the City of North Adams, on state and federal… Show more Align creative and operational efforts of Design, Communications, and Advancement departments through storytelling and targeted campaigns that connect foundations, donors, members, and prospects to MASS MoCA’s mission and vision; develop vision statement and framework for MASS MoCA’s 2024 strategic plan; develop strategic communications and oversee media relations for all institutional initiatives; serve as liaison to external partners, including the City of North Adams, on state and federal fundraising initiatives Show less

Oversaw PR, design, media, and marketing staff in development and implementation of institutional storytelling strategies, including developing a video program documenting MASS MoCA’s artist residency programs in the visual and performing arts; prepared regular public statements, institutionwide communications, and Board reports on behalf of the Interim Director; led collaboration with regional cultural institutions to co-develop a shared COVID-19 Code of Courtesy for cultural institutions;… Show more Oversaw PR, design, media, and marketing staff in development and implementation of institutional storytelling strategies, including developing a video program documenting MASS MoCA’s artist residency programs in the visual and performing arts; prepared regular public statements, institutionwide communications, and Board reports on behalf of the Interim Director; led collaboration with regional cultural institutions to co-develop a shared COVID-19 Code of Courtesy for cultural institutions; led MASS MoCA’s messaging strategy during staff unionization process; launched a Staff Advisory Committee, providing employees the opportunity to evaluate and advise in the development of programs and services; led media strategy during executive leadership transition Show less

Oversaw design and implementation of exhibition visual identities, catalogues, and gallery guides, as well as production and installation of exhibition graphics, wayfinding, interior and exterior signage, website and social media graphics; oversaw development of institutional brand identity guidelines and marketing materials; led development of master plan, in collaboration with SHoP Archictects and MASS MoCA’s Board of Trustees Master Planning Task Force; led trustee/staff subcommittee of… Show more Oversaw design and implementation of exhibition visual identities, catalogues, and gallery guides, as well as production and installation of exhibition graphics, wayfinding, interior and exterior signage, website and social media graphics; oversaw development of institutional brand identity guidelines and marketing materials; led development of master plan, in collaboration with SHoP Archictects and MASS MoCA’s Board of Trustees Master Planning Task Force; led trustee/staff subcommittee of long-term strategic planning process Show less

Led branding initiative to consolidate four distinct global brands into a single lifestyle brand; grew creative department from an in-house production team to a full-service in-house creative agency; directed design and photo teams to produce websites, catalogs, and campaigns; directed and produced photo shoots both on location and in-house; developed visual identity guidelines for print and web; oversaw design and production of print materials and websites to support retail and wholesale… Show more Led branding initiative to consolidate four distinct global brands into a single lifestyle brand; grew creative department from an in-house production team to a full-service in-house creative agency; directed design and photo teams to produce websites, catalogs, and campaigns; directed and produced photo shoots both on location and in-house; developed visual identity guidelines for print and web; oversaw design and production of print materials and websites to support retail and wholesale businesses Show less

Developed and maintained brand standards and visual identity guidelines; worked with Board committees to develop long range strategic plan; worked with internal Admission Marketing team to develop and execute marketing plan, including advertising campaigns, direct mail, and events; developed online classroom blog network; managed advertising and marketing budget

Contracted to manage design and marketing for the 2006 performance season

Designed and produced logos, campaigns, and other marketing materials for large B2B and B2G clients and small nonprofits including AIGA, IBM, Accenture, Deloitte, Lockheed Martin, The US Coast Guard, The National Beer Wholesalers Association, and the Woolly Mammoth Theatre Company

Assisted in developing brand identity; designed and produced marketing materials, including press kits, proposals, posters, and environmental signage; developed working templates for all internally produced documents and distributed them to all offices across the globe