- Project based brand marketing consulting & mentor of life action learning marketing training program - CSR planning & Eco-travel and natural education activities planning & development

- Develop China PCO space plan including integrating revenue investment budgets, annual marketing plan & strategy in corporation with Global Marketing(Focus on digital marketing strategy and loyalty program development)- Implement agreed-on China PCO marketing initiatives with effectiveness and cost efficiency tracking - Work closely with global marketing team on future 2-3 years innovation pipeline development- Develop PCO channel strategy and annual trade marketing plans for different channels- Develop and execute market research to gain insightful understanding of TA , key influencers and different channels, identify opportunities to enhance our consumer and channel offers, based on deep consumer and customer insights understanding

- Lead Dulux retail core segment business and marketing strategy development, including: China brand architecture development, product portfolio strategy, communication, pricing and channel strategy development, and work closely with Global marketing team to ensure consistent brand proposition and brand idea platform, but with local insight- Lead annual marketing plan implementation with effectiveness and cost efficiency tracking, including: NPL & communication development, responsible for business target (Topline, GM%) delivery- Lead 3-5 years innovation pipeline development and work with Global marketing/R&D team to ensure pipeline delivery and new product launch OTIF- Lead new business development, including: city expansion and new channel development- Responsible for people development and team capability building