Global Media Management for Hyundai Motor Company• Spearheaded media planning and buying services for Hyundai Motor Company’s HQ funded advertising activities in 70+ markets in 6 regions (LATAM, EU, E. Europe, Middle East, Africa & APAC) avg. U$140mil annual budget.• Led the partnerships with global media agency networks in developing integrated media strategies for global/regional/local campaigns, covering both traditional media and digital platforms. • Took the responsibility… Show more Global Media Management for Hyundai Motor Company• Spearheaded media planning and buying services for Hyundai Motor Company’s HQ funded advertising activities in 70+ markets in 6 regions (LATAM, EU, E. Europe, Middle East, Africa & APAC) avg. U$140mil annual budget.• Led the partnerships with global media agency networks in developing integrated media strategies for global/regional/local campaigns, covering both traditional media and digital platforms. • Took the responsibility of managing all aspects of campaign from briefing to strategy formulation to implementation, tracking, post-campaign reviews and finance, leading 7-member account team. • Coordinated and reviewed regional/global media agency pitches: RFP releases, presentation reviews, finalist/winner voting panel participation, contract reviews, and transition management. • Won Canne Media Bronze award for ‘2012 Hyundai Azera ‘Move your Thinking,’ for doing special format magazine advertising – develop creative execution idea with account service and creative department, negotiate with Middle East publishing house at competitive rate to run the first 360 degree car display in print advertising. Show less

Accounts: IBM, Gillette, Yuhan Kimberly, Pizza Hut, ELCA, The Face Shop • Managed and coordinated campaign planning and execution with various internal specialty groups: video media dept., print media dept., outdoor media dept., online dept., and finance • Prepared and conducted regular presentations for International clients