Jennifer Yates

Jennifer Yates Email and Phone Number

Business Owner at Performance Roofing & Restoration @ Performance Roofing & Restoration
Jennifer Yates's Location
Nashville Metropolitan Area, United States
About Jennifer Yates

High energy, ambitious marketing professional, with an entrepreneurial mindset. Possesses 20 years of experience in sales, marketing, and business development with the main focus on social media marketing and content curation. Highly educated on trends and the growing potential of Internet Marketing including SEO, websites, reputation management, email marketing, social media, online branding and more. Passionate, knowledgeable, and enthusiastic with a multitude of skills in different fields that connect together to create a larger framework around digital marketing. Drives company growth and brand awareness through creative and highly effective communications, both online and offline. Recognized by co-workers and upper management for being positive, having natural leadership abilities, and maintaining an outside-the-box mentality; all while maintaining an exceptional work ethic and a unique willingness to take on new challenges.

Jennifer Yates's Current Company Details
Performance Roofing & Restoration

Performance Roofing & Restoration

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Business Owner at Performance Roofing & Restoration
Jennifer Yates Work Experience Details
  • Performance Roofing & Restoration
    Business Owner
    Performance Roofing & Restoration Jan 2020 - Present
    Mount Juliet, Tennessee, United States
  • Specialized Contractors, Llc
    Administration And Marketing Director
    Specialized Contractors, Llc Aug 2018 - Dec 2019
    Gallatin, Tn
  • The Self-Made Marketer
    Freelance Digital Marketing Consultant, Blogger, & Web Designer
    The Self-Made Marketer Feb 2014 - Jan 2019
    Greater Nashville Area, Tn
    • Plans and executes successful SEO and PPC campaigns using AdSense and AdWords. • Implements current marketing trends within digital strategies for industry specific projects.• Designs responsive, user-friendly websites for clients in various B2B and B2C industries to build brand awareness, increase online traffic and generate new and repeat sales via WordPress, Wix, GoDaddy platforms. • Implement and manage SEO best practices for websites, social media posts, blogs and other online content. • Writes weekly blogs for local companies, including optimization, using WordPress and Blogspot.• Uses keyword analysis based on industry using SpyFu and Jaxxy. • Creates and manages new social media profiles for small to medium size businesses • Creates and implements automated email marketing campaigns using MailChimp, Hubspot, or AWeber• Creates, manages, and/or updates social media presence including industry specific content and distribute at most optimal days/times via by using Hootsuite, Buffer, or Co-Schedule. • Optimizes and plans successful online marketing ads to targeted audiences based on budget spend provided by clients via Facebook Ads, Twitter Ads, Instagram .
  • On The Spot Marketing
    Marketing Evangelist
    On The Spot Marketing Feb 2015 - Feb 2017
    Greater Nashville Area, Tn
    • Created new online marketing strategy and managed multiple social media profiles for Drycon Carpets Nashville. Within 3 months the 23-year-old company achieved a record-breaking month by achieving its highest month in revenue in the company’s history – totaling $1,321,678 (June 2016), in July 2016 the continued online efforts increased that total by 22% - totaling $1,612,447 (July 2016).• Planned and executed successful SEO and PPC campaigns using AdSense and AdWords.• Designed responsive websites, focused on user-experience, for clients in various B2B and B2C industries to build brand awareness, increase online traffic and generate new and repeat sales via WordPress, Wix, and GoDaddy platforms. • Implemented and managed organic SEO best practices for websites, social media posts, blogs and other online content, driving high volume traffic and increasing sales by a minimum of 10% per client within 3 months or less.• Used keyword analysis based on industry using SpyFu and Jaxxy. • Created and implemented automated email marketing campaigns using MailChimp, Hubspot, and AWeber.• Created, managed, and/or updated social media profiles to include industry-specific content during optimal times by using HootSuite, Buffer, and Co-Schedule. • Planned and optimized successful social media marketing ads to targeted audiences based on budget spend provided by clients via Facebook Ads, Twitter Ads, and Instagram.
  • Wheelhouse Enterprises
    Business Development Consultant
    Wheelhouse Enterprises Sep 2015 - Jul 2017
    Greater Nashville Area, Tn
    • Maintained 1 of 3 top positions for monthly production 19 out of 22 months.• 77% success rate of doubling daily requirement of generating 8 leads via cold calling.• Remained at or above 90% Quality Assurance rating.• Assisted Management with training sessions for groups of new-hires.• Often selected to mentor new BDR’s, teaching script variations and overcoming objectives.• Managed customer contacts and noted information using company CRM, Halo.
  • National Distribution & Contracting
    Business Development Coordinator
    National Distribution & Contracting Mar 2008 - May 2014
    Nashville, Tn
    • Responsible for on-boarding and operations: 4 new customers in 2012 that represented over $2.25M of the annual revenue and 10 new customers in 2013 with a top-line contribution to the organization of $5.6M which equaled 18% YTD growth and 102% to plan.• Managed key account relationships for the top 3 fulfillment customers: saved $400,000 of business to all competitive threat, despite possessing higher product pricing – approximately 4% higher than the competitors.• Worked cross-functionally with IT and operations to implement B2B solutions that were client specific.• Oversight of margin management, impacting a 1.25% improvement in profitability in a competitive wholesale distribution business.• Achieved new account sales quota 6 out of 7 years at 97.5% to plan. • A key contributor to a start-up business division that implemented e-commerce into a wholesale business model – a fulfillment solution which resulted in $1.2M the first year of launch.• Assisted in designing literature, webinar content, education materials, and internal/external communication of value proposition to prospective customers, still utilized today.• Managed enrollment and booth set-up for multiple trade associations/shows per year.• Recruited 28 multi-million dollar distributor accounts over 3 years. • Co-managed travel and expense budget to plan in excess of $56K annually. • Coordinated travel and support required to service high profile customers.• Briefed VP of Business Development on day-to-day issues affecting business development and identified areas of opportunity and improvement.• Designed and created marketing collateral for sales meetings, trade shows, and company executives, saving NDC thousands of dollars on creative outsourcing each year. • Implemented and evolved high-impact strategies to target new business opportunities and new markets.• Developed and improved marketing and promotional opportunities for new/existing member recruitment.
  • Integration 4.0 Inc.
    Assistant Site Manager
    Integration 4.0 Inc. Jan 2005 - Jan 2008
    Greater Nashville Area, Tn
    • Assisted in managing and mentoring a team of 5 by influencing professional growth within the company.• Performed managerial duties alongside the Site Manager to keep business activities progressing. • Ensured the minimum of $10M in residential mortgage loans closed monthly by streamlining team initiatives.• Increased client satisfaction by 76% in Q2 ’06 by creating and implementing new customer service processes. • Lowered monthly closing package error for Regions Bank to less than 1% by resolving issues on I4.0 documents prior to submitting to Loan Processors for final approval.• Managed quality communication, customer support and product representation for a top client, Regions Bank.

Jennifer Yates Education Details

Frequently Asked Questions about Jennifer Yates

What company does Jennifer Yates work for?

Jennifer Yates works for Performance Roofing & Restoration

What is Jennifer Yates's role at the current company?

Jennifer Yates's current role is Business Owner at Performance Roofing & Restoration.

What schools did Jennifer Yates attend?

Jennifer Yates attended Full Sail University, University Of Phoenix.

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