Jenny Aulick Email & Phone Number

Minneapolis, Mn

As the Category Insights Manager within the Retail Lab division at OMG, I oversee the analysis of market and competitor trends to drive greater penetration and sales for unique product lines within a large Fortune 500 mass retailer. Aligning closely with sales, I support a vendor’s growth leveraging data to enhance decisioning.Using IRI/Unify platform, I remain active with analyzing products and market shifts, providing guidance to increase annual revenue and brand presence. Additionally, I continue to advance operations through the establishment of scalable processes and solutions to drive greater optimization and output.With a deep background in strategy, I thrive on accelerating results for both our partners and the business.Core Focus:Category Strategies, Data Analysis, Market and Competitor Trends, Retail Shopper Insights,Process Improvement.

Recruited to manage the relationship between large book publishers and Target Corporation, I played a critical role in helping both businesses succeed through effective placement and demand strategies for a large portfolio of products.Working closely with buyers, I provided knowledge and aided in building strategies to drive sales through effective book selection, quantity, and planogram placement. Expertly analyzing data including Nielsen, publisher, and client data, I was able to recommend products through enhanced data decisioning. These creative and robust solutions resulted in multi-million dollar sales for Target and strong revenue generation for the publishers.Core Focus:Data Analysis, Market Trends, Publisher Recommendations, Quantity and Planogram Placement Strategies, Product Selection, Relationship Management, Sales Results.

Recruited to drive the overarching demand strategy for a large portfolio of offerings, I successfully designed strategic inventory plans that delivered on business revenue goals.Managing the coordination of seasonal products volumes, I effectively managed multiple project scopes, timelines, and budgets. Aligning closely with cross-functional teams across marketing and event planning, I aided in the design of programs to support the marketing and promotions strategy.Passionate about evolving processes to drive greater business optimization, I led the implementation of significant improvements including leading the adoption of new processes and operating procedures within the larger supply chain business.Core Focus:Cross-Functional Teams, Project Management, Demand Planning, Category Optimization, Process Improvement.

Appointed to manage the inventory strategy, planning, and execution for two new retail concepts, Studio D and Escape (located in downtown Chicago). Oversaw product procurement, inventory management, and vendor management for a unique product assortment.Developed and managed SKU level plans, leveraging tools, insights, and targeted business strategies. Created new process documentation to support onboarding of new members and led training and supervision of new store staff for receiving of goods in the new replenishment tool.Core Focus:Inventory Strategy and Optimization, Product Procurement, Vendor Management, Process Improvement, Documentation, Training.

Selected to lead unique projects that focused on improving business performance and process optimization. Directed the establishment of process consistency to create distinctive capabilities in alignment with business objectives.Partnered with Accenture consultants to analyze current-state business processes and aided in the creation of the future-state redesign. Additionally, supported a solution leveraging SAP to drive business performance.Developed creative processes and timelines for the Assortment Transition process for Merchants and Inventory teams resulting in improved output.Aligned closely with IT in the redesign of the Best Buy intranet with focus on housing new procedures, job aids, and tools for clients.Core Focus:Process Improvement, Business Performance, Strategic Planning and Execution, Project Management, Business Partnership.Previous Professional Experience:Business Analyst at Target Corporation