Jenny Thomas Email & Phone Number

Washington, District Of Columbia, Us

—Direct marketing and communications strategies for a national arts service and membership organization, its year-round programs and annual conference, the leading global industry event for the performing arts.—Design and direct comprehensive brand and messaging strategy from CEO thought thought leadership to visual identity, including launching an organizational name change and rebrand.—Lead all APAP creative productions, including executive producing the Anthem Award-winning podcast, ARTS. WORK. LIFE. telling the bold, untold stories of performing arts workers.—Initiate and manage strategic collaborations with influential organizations, such as the NYC Mayor’s Office and the JanArtsNYC partnership.—Develop and launch digital projects and products, including the APAP Job Bank, APAP Live Performance Calendar, and website redesigns.—Lead organization on urgent government advocacy efforts for the cultural sector. Advocated for and helped shape key regulations within the $16B "Save Our Stages" Act, vital pandemic response to the live entertainment industry. —Until June 2020, published print materials, including quarterly member magazine and 300+ page conference program and showcase listings.—Manage significant budget, including growing revenue and containing expenses to meet financial goals.—Mobilize team of creative professionals: Marketing and Communications Manager, Magazine Editor, Advertising Sales Manager, Media Relations Consultant, Graphic Designer, Podcast Producer, Photographers, and Videographers.

Arlington, Virginia, Us

---Developed recommendations and presentation that steered PBS' brand tactics still in place today.---Conducted audit and analysis of PBS brand and competitor practices across third-party digital platforms (Netflix, Hulu, iTunes, VOD, YouTube, Amazon Instant Video).

Arlington, Virginia, Us

---Directed multi-talented communications team and championed “Real People. Real Stories.” brand of speakers, exclusively representing 100+ celebrities, including Soledad O’Brien, Robert F. Kennedy, Jr., Michele Norris, Senator Tom Daschle, David Baldacci, & Jean-Michel Cousteau, and non-exclusively, hundreds more.---Produced multimedia for 25th Anniversary gala, including first company promotional video that premiered at historic gathering of luminaries.---Launched social media presence and best practices, becoming among top Twitter feeds in industry and top YouTube channel with over 1.6 million video views.---Served as publication lead, including print (116+ pages) and digital catalogs.---Led mobile website initiative, introducing industry’s first mobile-optimized website, making Keppler “first to market”.---Increased engagement of visitors to website. Grew “Average Time On Site” by 33%.---Established and directed SEO strategy, dramatically improving Google rankings on competitive keywords.---Managed complex, large-scale website projects from CMS migrations, to SEO initiatives, to total website redesigns.

Layton, Ut, Us

---Directed marketing, branding, and sales for the textbook division of a national book publisher. Two-time nominee for national marketing awards.---Created messaging, strategy and collateral for competitive and successful textbook adoptions for K-12 school districts and state departments of education. ---Increased engagement in educational community through author participation and strategic partnerships.---Grew sales 40% to more than 4.8 million dollars annually through sales strategies and product development. ---Led graphic designers, videographers, and web developers, a team of 20 sales representatives across the U.S., and a customer service specialist.

Salt Lake City, Utah, Us

---Directed the ASUU Presenter's Office, a mid-sized, university-based, arts and entertainment organization. Produced more than 70 cultural events annually and presented more than 30 Utah premieres of internationally-renowned artists. ---Increased annual attendance threefold from 15,000 to 45,000 during tenure.---Directed cultural programming for University-wide committees, including annual Women’s Week and Martin Luther King, Jr. Celebrations.---Supervised 3 FTE professional staff and 25 student interns. Developed over 100 student leaders to become performing arts presenters, concert promoters, and program producers, and helped them with professional career placements.---Served as organization's first Marketing Director from 1998-2000.

B.A., Mass Communication/Media Studies

M.B.A., Marketing Emphasis

M.A., Communication/Cultural Studies