As CEO of Powerhouse Consulting Group (PCG), I lead the industry’s top software consulting firm specializing in optimizing technology for contractors. We focus on all aspects of technology as it relates to operations, helping contractors streamline processes, improve adoption, and achieve scalable growth.PCG is a Titanium Partner with ServiceTitan and FieldEdge’s first professional services partner. With decades of experience in the home services industry, we help contractors evaluate, implement, and optimize software solutions that maximize their investment, increase revenue, and drive operational efficiency.My priority as a leader is building a company with strong values, always doing right by our employees and contractors. We’ve created a collaborative, people-first culture that promotes work-life balance while supporting ambitious career growth.At Powerhouse, we don’t just consult, we deliver results. By focusing on innovation, efficiency, and tailored solutions, we’re transforming how contractors run their businesses and helping them thrive in a competitive industry.

For over 15 years, I’ve had the privilege of collaborating with a diverse range of HVAC contractors, from some of the nation’s largest and most successful enterprises to those just beginning their journey. Each relationship has been a unique opportunity to partner closely in identifying challenges, uncovering opportunities, and implementing strategies that drive meaningful change.Through these partnerships, we’ve achieved remarkable results, including year-over-year revenue growth, increased profit margins, and streamlined organizational efficiencies that reduce overhead. Together, we’ve developed robust lead generation systems to ensure a consistent pipeline of opportunities, enhanced closing effectiveness to maximize revenue potential, and improved operational workflows to support sustainable scaling.Beyond the numbers, we’ve worked to cultivate positive workplace cultures that inspire teams, improve retention, and align employees with their company’s vision and values. The results have been transformational, empowering contractors to operate smarter, achieve financial stability, and set the foundation for long-term success.

Revitalized the Company by restructuring internal departments, vendor selection and contract renegotiations, internal and external process creation and deployment, remote sales team management and large account maintenance. Developed and implemented all marketing strategies and sales campaigns for both the organization and individual clients. Directed the operations and functions of a multi-million dollar online marketing department, through vendor management, team and individual employee growth, major account management and interdepartmental process efficiencies.■ Led remote Support, Development and Account Management teams to meet and exceed expectations for client product delivery and satisfaction. Worked directly with team members on projects, and created a positive mindset. Continually review and evaluate the status of team efforts through reports, program review, analysis, goals and objectives.■ Increased renewal rate within the online marketing department from 52% to 89%+ in the first year, and thereafter, through continuous team training on best account management practices.■ Established top-performing digital marketing campaign strategies through various vendors, to maximize company profits while maintaining exceptional campaign results for clients. ■ Facilitated the migration of 500+ websites from Joomla platform to Wordpress CMS, outfitted with new, sleek designs, mobile responsiveness, integrated plugins to effectively promote and manage SMBs.■ Established top-performing digital marketing campaign strategies to maximize company profits and campaign results.■ Utilize various non–traditional methods campaign methods to stay within budget and maximize resources (Fiverr, oDesk).■ Key account point for company’s largest clients, including Toshiba, Carrier Corporation and Siglers Wholesale.

Onboarded and maintained the Company’s largest account, Carrier Sales and Distribution. Expanded territory from Southern California into Northern California after one year, making the Company the only approved vendor for marketing in the region. Created successful training programs by combining data analysis and market research to ensure optimal penetration. Increased organizational revenue and improved customer retention through execution of an inclusion of SEO to the current SEM to the existing traditional media strategy.■ Completed the presentation of the dealer group plan bidding for the Northern California account; secured and generated the account in January of 2009 resulting in acquisition of a $3M contract.■ Demonstrated out-of-the-box thinking approaches in streamlining Mediagistic’s new marketing venture, internet advertising, to the California region, which resulted in the acquisition of $500K contracts within the first quarter of the year.■ Devised strategic marketing plans for 268 group accounts and 29 individual accounts throughout California.

Led the assessment of consumer behavior to deliver precise decisions regarding inventory production. Provided leadership and guidance and sales training to six departmental employees responsible for addressing all internet leads. Effectively facilitated and conducted continuous sales training to the department, which broadened personnel skills and maximized workflow of the overall business process.■ Boosted total sales within the department held from 5–10% to 25–30% and increased organizational revenue. ■ Established and cultivated B2B relationships with both wholesalers and dealers throughout the region by addressing their needs and concerns in a prompt manner, resulting in total customer satisfaction, boosted referrals, and repeat business.■ Led efforts in reducing aged inventory through various methods resulting in floor plan cost saving.■ Recognized for exemplary performance and chosen for Asbury’s MIT (Manager in Training) program; earned promotion within two months of employment.