Jenny Bracken Email & Phone Number

Marketing support for strategic and tactical implementation of targeted marketing communications for TopBrewer in the workplace

Although not exhaustive, the following services can be delivered on a retained, contract or ad-hoc basis.Marketing Operations Audit - includes briefing session and recommendationsMarketing Planning - includes prioritised campaigns and actionsDirect Marketing Campaigns - includes target market briefing and campaign reportCustomer Communications - includes newsletters, events, surveys, extranetPR - includes review of existing case studies and development of new storiesWebsite - includes design, content, navigation and search engine optimisationEvents - in-house or external, customer or new-business conferences and exhibitionsSales & Marketing Systems - includes review of data and processesCollateral - includes design, development and production of sales support material and promotional itemsFollowing a review of your business strategy, we can deliver a prioritised action plan.

Planning and implementation of online and offline marketing activity for lead generation and customer nuture.Civica Transport & Blue Light software solutions: Fleet Management, Delivery Management, ANPRTranSend ePOD and Route Planning software helps companies monitor and manage their product and service delivery operations including the management of subcontractors, agency drivers and mobile field workers. A configurable proof of delivery app with intelligent workflow running on either ruggedised PDAs and consumer smartphones or tablets (Android or iOS platforms) to manage proof of delivery (ePOD) or Job Management processes.Tranman Fleet Management software helps to manage the complete vehicle lifecycle. From procurement, including initial specification, through order tracking and delivery, all the way to disposal.Tranman’s unique customised fleet management dashboards display key vehicle information at a glance.Digital ANPR systems deliver real-time information to law enforcement agencies to support operational response, traffic management, road safety and offence investigation.

Planning and implementation of online and offline marketing activity for lead generation and customer communications.TranSend Solutions help companies monitor and manage their product and service delivery operations including the management of subcontractors, agency drivers and mobile field workers. A configurable “proof of delivery” app with intelligent workflow running on either ruggedised PDAs and consumer smartphones or tablets (Android or iOS platforms) to manage proof of delivery (ePOD) or Job Management processes.Real-time, web-based delivery management and monitoring software covering route planning, route optimisation, tracking, customer services, driver compliance and KPI dashboards providing a single end to end view of the operation.Our expertise in supply chain integration ensures that your delivery data is automatically updated in your back office systems.

Member communications, Annual Journal & Annual Summit event.Promotion of member and interest group activity across online and off-line media.

Planning and implementation of online and offline marketing activity for lead generation and customer communication.

Manage redevelopment and administration of new website, membership data management, member communications and event co-ordination, development of PR opportunities, create and submit PR articles, develop value proposition and 'yearbook' documents, member recruitment communications.

Responsible for team and budget covering company-wide marketing communications activities:o Website : Consistency of corporate and sales messages and maximised visitor usability and responses· Public Relations (PR): Focused visibility which clearly demonstrates leadership in key sectors and product areaso Customer base: Promotion of sales initiatives and qualified cross- and up-selling opportunitieso External conference, exhibition and hospitality events, including pre- and post-event communicationso Direct Marketing: Specification and implementation of targeted campaigns focused on key sectors and issues.o Management of telemarketing function utilising internal resource and outsourced projects.o Winner of key software award for 4 out of 6 yearso Achieved Sunday Times Top 100 Companies to work foro Creation and management of sales lead generation process from cold contact through to customer status.o CRM system selection, implementation and management

· Management of marketing function including marketing communications planning and budget management· Management and development of internal telemarketing team.· Production and presentation of monthly reports to senior management team highlighting trends and analysis of overall performance and activity

Marketing

Education record