Jenny Choo Email & Phone Number

Singapore

Singapore

San Francisco, California, Us

Pleasanton, California, Us

Te Aro, Wellington, Nz

- Leads the sales team of 50 across Asia including Country Heads, Senior Account Managers, Sales Development, Partner Consultants, and Sales Operations to drive the sales of Xero's market share in Asia- Sits on the board of Asia's Leadership Team responsible for the shaping the culture, strategy and execution of Asia’s growth plans- Manage revenues, sales targets, P&L and growth KPIs for the region whilst overseeing Asia's overall business strategy & operations

Sunnyvale, Ca, Us

Over achieving track record in the acquisition of new clients and scaling the SEA market for Linkedin

Sunnyvale, Ca, Us

- Heads the Sales Strategy for Linkedin in South East Asia, North Asia and India- Framed Linkedin's sales market entry, overall country strategy, drive strategic initiatives, design and implement sales and improvement initiatives across 11 countries (over ~50 sales reps)- Designed incentives to improve prospecting, lead generation and deal closure, improved account retention and improved forecasting target accuracy within a ~3% bandwidth- Designed new sales hybrid roles, created a low-touch sales segment, partnership frameworks, set targets, decided on headcount and optimised territories for each market

Chicago, Illinois, Us

Built and managed cross-regional teams across Asia to sell and execute on mission critical engagements for Fortune 500 companies across industries including finance, consumer, technology and startups- Developed the 5-year growth strategy plan for a govt. mortgage corporation that was facing a diminishing challenging market (Malaysia)- Developed a payments optimization model for a listed Telco incumbent (Hong Kong)- Optimized the packaging complexity of an international listed FMCG player (Singapore)- Advised a leading Telco incumbent on its HR end-to-end strategy (Indonesia)- Market sizing and feasibility of market entry for a leading US construction materials player into APAC across 4 countries (Vietnam, Indonesia, Thailand, Singapore)- Co-authored a publication on wealth management and private banking trends in Asia based on discussions with leading key management of Banks and Wealth Management firms (SEA)

Gb

Sold projects to leading organizations of key ASX listed clients to optimize their P&L and scale across Asia- Designed the future target operating model and improved sales force effectiveness for a listed directories business- Developed value optimization and workforce effectiveness models for a national postal organisation- Optimized the procurement system for a leading supermarket player- Developed the new future-ready organisation structure for a large division in a listed Telco player- Due diligence for a FMCG drinks manufacturer that experienced an on-market hostile takeover- Market sizing and revenue assessment for the viability for Australia's first national electronic conveyancing system in the real estate sector

New York, Ny, Us

Mergers & Acquisitions, Corporate Finance Advisory- Advised CXOs in M&A and capital raising transactions for leading ASX, SGX and Fortune 500 companies across a range of sectors including Financial Services, FMCG, telecommunications, gaming, healthcare, resources- Valuation analysis including: Discounted Cash Flow, Leveraged Buy Outs, IRR analysis, break-up/sum-of-the-parts- Built models & business cases to illustrate the liquidity, accretion/dilution and credit ratings impacts of various transactions including: capital restructuring (equity/ debt), acquisitions, and divestituresSelected Transactions Experience:- Advised on the sale of a NZ$250m iron mining operations to a HK conglomerate- Advised on the buy-side hostile takeover of a $200m listed tourist attraction for a leading entertainment player in the US- Advised on the acquisition for sum-of-the-parts of a financial player for a leading Bank- Advised on the optimal capital structure of a leading Telco player- Advised on several capital raising transactions in SEA- Advised on Leveraged Buy Out transactions with international Private Equity players