Digital Marketing Director
CurrentEstablished and guided the successful formation of a 5+ member team for the digital marketing unit, while designing and executing a comprehensive marketing vision and strategy for the brand. Demonstrated exceptional team leadership skills in cultivating a hybrid work environment from scratch, fostering strong connectivity and collaboration within the team. Simultaneously, proficiently tracked team performance, monitored unit services sales, and conducted ROI analysis for the tools promoted to… Show more Established and guided the successful formation of a 5+ member team for the digital marketing unit, while designing and executing a comprehensive marketing vision and strategy for the brand. Demonstrated exceptional team leadership skills in cultivating a hybrid work environment from scratch, fostering strong connectivity and collaboration within the team. Simultaneously, proficiently tracked team performance, monitored unit services sales, and conducted ROI analysis for the tools promoted to clients, contributing to significant growth and success for the business.While leading Influxion directed region-wide campaigns; planned budgets and projected KPI objectives for global wide brands campaigns annually, including Retail strategies, Influencer Marketing in 6 countries, and Digital CTB campaigns for various retailers in the region.Developed the marketing strategy for a customer lifecycle program, updating the database of frequent customers for a supermarket chain with 30+ stores nationwide. Surpassed the target of achieving a 35% update rate among 1 million registered customers. Implemented online and offline strategies to incentivize updates and new registrations to the loyalty program. Provided comprehensive reports on Data Analytics, Customer Segmentation, and ROI Analysis.With my team designed, developed and successfully launched the first shopping and gaming app exclusively for toy purchases in Panama, featuring over 4,000 products.Grew social media accounts through content strategy development and brand following Market Trends and Insights, leveraging brand ambassadors and paid media. Show less
