Jenny Mccabe Email and Phone Number
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I am an award-winning, seasoned global communications executive, known for turning brands into household names by sitting at the intersection of business, culture and media. Throughout my career, I have helped build the brand reputation of some of the world’s largest companies, including Tinder, Netflix, and Starbucks. At each of these powerhouse brands, I had a heavy hand in some of their most influential moments and transformative years. Now as the founder of Jenny McCabe + Co., I'm able to quickly earn the trust of Founders, CEOs and CMOs advising across all facets of Communications. I'm also living out my college-age dream of teaching intro to PR as an Adjunct Professor at USC. When I'm not helping executives reach their goals, I'm hosting BBQs or post-card writing parties for Swing States or soaking up the sun on our boat with my teens on Lake Arrowhead. And if I wasn’t working in PR, you’d probably find me bartending in a beach town, spinning ‘80s tunes.
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Adjunct ProfessorUsc Annenberg School For Communication And JournalismLos Angeles, Ca, Us
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Strategic AdvisorJenny Mccabe + Co. Apr 2022 - PresentC-suite advisor using insights-based communications to turn brands into household names. -
Adjunct ProfessorUsc Annenberg School For Communication And Journalism Aug 2024 - PresentLos Angeles, Ca, UsHelping the next gen of Comms pros learn the ropes!
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AdvisorBetweened 2023 - PresentSupporting Dr. Carla as she teacher the Digital Birds & Bees.
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AdvisorNomadica 2021 - PresentLos Angeles, UsSupporting Kristin as she and her team reduce the carbon footprint of the wine industry one can at a time. -
Founding Member - Los AngelesChief Aug 2020 - PresentNew York, Ny, UsChief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and affect change from the top-down. -
Chief Communications Officer (Cco)Tinder, Inc. May 2019 - Apr 2022West Hollywood, California, UsAs a member of the executive leadership team, I helped reposition the company as the dating app for Gen Z. Applying a thought leadership approach to the brand, I used data and consumer trends to establish Tinder as the go to source for how the pandemic was transforming dating for Gen Z. This resulted in ore than 1,500 stories in a six-month period and more than 40 billion impressions. During that time Tinder also saw a 40 percent increase in swiping and 45 percent increase in messages, two key metrics of engagement. I also led the global go-to-market strategy for Tinder’s Swipe Night, which more than 20 million Tinder members participated in, and also netted the brand the Fast Company’s Most Innovative Company Award in 2019. -
Vp Global Brand Communications, Vp Publicity, Director Consumer PrNetflix Jan 2013 - Jan 2019Los Gatos, Ca, UsStarted as the 9th person on the Communications team, built a 70-person global team focused on launching Netflix and building the brand around the world. Held various roles of increasing responsibility. Highlights include establishing brand-defining campaigns including Binge Watching is the New Normal, Netflix Cheating, and Netflix Hooked, which were deployed across US, LATAM, EMEA and APAC. Successfully navigated the highly-controversial Season 2 launch of 13 Reasons Why through a multi-channel, prosocial campaign. Developed positioning and narrative for Kids & Family business and led title-level campaigns for preschool franchises, cartoons, live action sitcoms and animated films including the multi-channel campaign to launch first owned preschool franchise, Super Monsters. Established New On Netflix as a fixture among press and social outlets around the world. -
Director, Corporate And Brand Communications, Seattle'S Best Coffee; Starbucks Retail & CpgStarbucks Aug 2007 - Dec 2012Seattle, Wa, UsManaged Retail and Packaged Goods marketing communications strategy during the Starbucks turnaround including launch of VIA Instant Coffee and Blonde Roast, roll out of the Gold Card loyalty program, the (RED) partnership, transformation of the food program and multiple seasonal campaigns. Was then tapped to lead the repositioning and rebranding efforts for Seattle’s Best Coffee. Launched multiple products and oversaw multi-channel brand building campaigns including Free Coffee Black Friday and The Red Cup Showdown. Responsible for all press outreach, social media channels, partner (employee) communications and Franchisee communications during a transformational time. -
Vp - Svp, Consumer Marketing Practice LeaderMs&L Worldwide Nov 2003 - Aug 2007Clients included: Best Buy, Philips, Kraft
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Account SupervisorKetchum, Inc May 1996 - Nov 2003Clients included: Philips Electronics, Tropicana, The Home Depot.
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Assistant Account ExecutiveTreco-Jones Public Relations May 1995 - May 1996
Jenny Mccabe Skills
Jenny Mccabe Education Details
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Florida State UniversityCommunications; Public Relations
Frequently Asked Questions about Jenny Mccabe
What company does Jenny Mccabe work for?
Jenny Mccabe works for Usc Annenberg School For Communication And Journalism
What is Jenny Mccabe's role at the current company?
Jenny Mccabe's current role is Adjunct Professor.
What is Jenny Mccabe's email address?
Jenny Mccabe's email address is je****@****ail.com
What is Jenny Mccabe's direct phone number?
Jenny Mccabe's direct phone number is +120631*****
What schools did Jenny Mccabe attend?
Jenny Mccabe attended Florida State University.
What skills is Jenny Mccabe known for?
Jenny Mccabe has skills like Media Relations, Public Relations, Strategic Communications, Brand Management, Crisis Communications, Communication Training, Influencer Marketing, Retail.
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