Jenny Mccabe Email & Phone Number

Los Angeles, Ca, Us

C-suite advisor using insights-based communications to turn brands into household names.

Los Angeles, Ca, Us

Helping the next gen of Comms pros learn the ropes!

Supporting Dr. Carla as she teacher the Digital Birds & Bees.

Los Angeles, Us

Supporting Kristin as she and her team reduce the carbon footprint of the wine industry one can at a time.

New York, Ny, Us

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and affect change from the top-down.

West Hollywood, California, Us

As a member of the executive leadership team, I helped reposition the company as the dating app for Gen Z. Applying a thought leadership approach to the brand, I used data and consumer trends to establish Tinder as the go to source for how the pandemic was transforming dating for Gen Z. This resulted in ore than 1,500 stories in a six-month period and more than 40 billion impressions. During that time Tinder also saw a 40 percent increase in swiping and 45 percent increase in messages, two key metrics of engagement. I also led the global go-to-market strategy for Tinder’s Swipe Night, which more than 20 million Tinder members participated in, and also netted the brand the Fast Company’s Most Innovative Company Award in 2019.

Los Gatos, Ca, Us

Started as the 9th person on the Communications team, built a 70-person global team focused on launching Netflix and building the brand around the world. Held various roles of increasing responsibility. Highlights include establishing brand-defining campaigns including Binge Watching is the New Normal, Netflix Cheating, and Netflix Hooked, which were deployed across US, LATAM, EMEA and APAC. Successfully navigated the highly-controversial Season 2 launch of 13 Reasons Why through a multi-channel, prosocial campaign. Developed positioning and narrative for Kids & Family business and led title-level campaigns for preschool franchises, cartoons, live action sitcoms and animated films including the multi-channel campaign to launch first owned preschool franchise, Super Monsters. Established New On Netflix as a fixture among press and social outlets around the world.

Seattle, Wa, Us

Managed Retail and Packaged Goods marketing communications strategy during the Starbucks turnaround including launch of VIA Instant Coffee and Blonde Roast, roll out of the Gold Card loyalty program, the (RED) partnership, transformation of the food program and multiple seasonal campaigns. Was then tapped to lead the repositioning and rebranding efforts for Seattle’s Best Coffee. Launched multiple products and oversaw multi-channel brand building campaigns including Free Coffee Black Friday and The Red Cup Showdown. Responsible for all press outreach, social media channels, partner (employee) communications and Franchisee communications during a transformational time.

Clients included: Best Buy, Philips, Kraft

Clients included: Philips Electronics, Tropicana, The Home Depot.