Jenny Denney Email & Phone Number

Chapel Hill, Nc, Us

Raleigh-Durham-Chapel Hill Area

Understand and align communication with product strategy and CompTIA values and branding. Work with internal stakeholders on product-related communications. Drive communication strategies and tactics related to product launches and retirements for internal and external audiences. Design compelling content for product narratives and briefs, product store descriptions, and product website copy related to our website layers. Craft tactical communication plans to alert users to product and platform changes, updates, or planned outages.

Raleigh-Durham-Chapel Hill Area

Led strategic marketing on key programs for top IT brands, driving demand for certification and learning materials among consumers, IT training centers and corporate audiences. Developed and executed tactical marketing plans and socialized plans with appropriate internal and external stakeholders. Established and measured against specific metrics for success to guide demand-generation decisions. Crafted creative briefs and managed development of assets and execution of marketing activities. Managed creative production of digital marketing materials, including web properties, social media promotion, digital ads, testimonials, webinars, and sales enablement tools. Served as the primary marketing contact for clients and developed trusting relationships with key internal stakeholder groups.

Raleigh-Durham-Chapel Hill Area

Provide market development, copywriting and copyediting services for clients in the education sector. Consult on product positioning, increasing engagement with underpenetrated accounts, and survey execution.

Around The World

Explored the world from above the Artic Circle in Scandinavia to below the equator in Bali. Visited 25 countries and 60+ plus cities across Europe, Africa, and Asia, documenting the trip along the way via social media.

Thousand Oaks, Ca (Chicago)

Owned all aspects of marketing for the SAGE Knowledge online reference product line globally, from strategy planning through execution and ROI tracking. Worked with product team stakeholders to develop in-depth knowledge of resources and create effective copy for e-mail campaigns, selling tools, sales proposals, RFPs, customer resources, and social media. Led digital strategy for consortia opportunities, coordinating with stakeholders across sales, product marketing, and training teams to execute on customized marketing plans. Collaborated with product marketing stakeholders to drive marketing activity for 30+ conferences annually. Partnered with national sales managers to build customer relationships, advise on best digital channels for customer outreach, and provide data-driven marketing deliverables.

Burr Ridge, Il

Contributed to marketing strategy and messaging across the portfolio of Economics, Finance and Decision Sciences textbooks and digital products. Established customer needs, found product solutions, and demonstrated benefits to customers via developmental events, campus visits, interviews and competitive surveys. Created presentations and selling tools to help uncover needs and respond with appropriate competitive advantages of products. Developed and delivered product messaging via fact sheets, print and e-mail campaigns, and podcasts. Wrote and designed marketing collateral and product taglines. Conducted online technology demonstrations. Attended national academic conventions to promote product line. Maintained Twitter feed highlighting product information, author accomplishments, and interesting articles to build interest in Economics list. Attended product development meetings with editorial and author teams to make recommendations based on market needs. Trained and mentored six marketing coordinators. Managed temporary employees providing support to the department.

Burr Ridge, Il

Acted as informational liaison to the sales force for all Economics and Finance products. Maintained databases of product information. Provided administrative support for three marketing managers.

Burr Ridge, Il

Conducted reviews of texts, summarized results and provided direction to authors based on reviewer comments. Managed author teams to execute timely turnover of text and supplement manuscripts and coordinated with design and production to produce texts on schedule. Provided administrative support for two editors.

Chicago, Il

Managed program of 70 volunteers by recruiting, interviewing and providing support and encouragement for participants. Redesigned program website. Planned and promoted networking events and participant outings. Coordinated staff training.

Chicago, Il

Wrote stories covering issues in international commerce. Copyedited and fact-checked stories. Managed staff of freelance writers. Researched extensively for surveys. Contributed to website and magazine design.

Bachelor Of Arts (B.A.), Journalism

One Year Of Courses, Culinary Arts/Chef Training

Attended one year of culinary school to gain professional training in the kitchen and apply hospitality insights to my career in marketing.