Jenny Tseng Email & Phone Number

Tokyo, Jp

Tokyo, Jp

New York, Us

Singapore, Singapore, Sg

Launch Japan market as the one of the initial member and oversaw general offline and brand communications campaigns to drive up brand awareness and new costumer acquisitions. -Localized and launched the new foodpanda brand character "Pau Pau" in 360 degree channels including TV, OOH, mailbox, SNS, onsite, magazines, activations, and online advertising.-Planned and executed offline branded productions for both supply and demand focuses, including trade marketing and rider branding. Developed brand collaboration with JOURNAL STANDARD and modern illustrators collaboration delivery bag for rider branding.-Drove and facilitated APAC regional and Berlin headquarter with internal local cross functional alignments and negotiations.

Singapore, Singapore, Sg

-Developed and executed Japan foodpanda launching offline strategy including ATL and BTL channels.-Developed and constructed business and operation flow with internal cross functional teams and external vendors from scratch in a highly competitive and rapidly changing environment.

東京都, Tokyo, Jp

Oversaw content across the APAC region. Researched, produced, localized, and managed creative marketing and branding strategies for card games and branded content across China, Taiwan, Hong Kong, Korea, Indonesia, and Malaysia. Brands include:- Aikatsu!- Battle Sprits- Gundam Crusade---- Planned and executed creative annual marketing advertising strategies across all media: TV, Magazines, Web, SNS and PR events.- Researched and analyzed new markets, negotiated volume, pricing and marketing strategy with local distributors and retailers for annual product lines.- Analyzed customer preferences, produced and localized content with game studios, and develop brand image managing character products.- Negotiated product licensing terms and marketing strategy with anime studios, distributors and TV Channels.- Oversaw product scheduling, budget control and profit analysis in each market.- Developed collaborative creative strategic relationships with local influencers, television channels and publishers.- Assisted overseas branch offices in creating brand related localized products and partner with character graphic design team to implement changes.

東京都, Tokyo, Jp

Oversaw annual toy marketing plan. Researched, produced, and managed product line up and launch strategies for Toys in the Japanese markets. Brands include:- Precure - Monster University - Stitch- Kamen Rider---- Collaborated with Toei Animation for Precure and Disney for Stitch to plan annual toy lineup, then worked with the design team to draw up toy concepts, with factories to plan production, and with sales to develop pricing and sales strategy.- Proposed new product line concepts and business strategies to Disney Consumer Products and Pixar.- Managed production schedule, controlled budget and analyzed profit; identified overseas toy trends that could be applied to the Japanese market.- Organized creative product promotions and demonstrations at nationwide toy events, product launch events, and the Tokyo Toy Show.- Researched, produced, and managed character products including Kamen Rider from Toei Animation and Monster University from Disney.

東京都, Tokyo, Jp

Master Of Business Administration - Mba, International Business

Bachelor'S Degree, Studio Art

Associate Of Arts (Aa), Graphic Design