Jenny Dowd Email and Phone Number

I own product marketing for BlueVoyant's Managed Detection and Response (MDR) and Professional Services lines of business, managing a team of PMMs. My team drives the messaging, content creation, and go-to-market strategy for our Microsoft and Splunk MDR / MXDR services, our endpoint detection and response services, and our proactive cybersecurity consulting services. It is my team's job to synthesize product features, benefits and differentiators with and within marketing and product materials for a variety of business cases and end-user pain points. I am also the subject matter expert for our MDR / MXDR services within the analyst relations function.

Product marketing ownership for a portfolio of cybersecurity services including endpoint, network, incident response, and the customer portal, including new product launches and service enhancements. Work closely with product management to determine go-to-market strategies, sales enablement, and product positioning. Develop messaging for buyer personas, understand the buyer cycle, and create and manage content that enables sales and supports marketing initiatives.➢ Work collaboratively with the organization from engineering to marketing to help drive initiatives from inception to launch. ➢ Create innovative thought leadership content, conduct market research, and articulate customer outcomes to enable marketing and sales to build pipeline.➢ Strong ability to distill complex technical product features, benefits and differentiators into plain language for a variety of business cases and end-user pain points. ➢ Drive product definition and solution plans to optimize eSentire’s offerings and its distinctive value for business growth.

I was accountable for driving the vision, messaging, awareness and go-to-market strategies for a portfolio of products including Sage Business Works and Sage Timeslips. I worked closely with the industry's best product marketing team to define the positioning and go-to-market messaging and strategies for my products. I collaborated closely with the Product Management team to distill key functionality and benefits into core product marketing messages. By defining compelling value propositions and persona-based go-to-market messaging for my products, I enabled marketing to create innovative marketing campaigns, SEO, and web content to build pipeline. I built exciting, innovative product launch plans that were fully synced with business and revenue goals and ensured effective and ongoing relevancy in the market to drive demand generation and pipeline. I developed promotional and pricing tactics to maximize revenues from the existing customer base, and provide effective sales training materials, making it easy for sales to understand our product offerings and key positioning to assist them in signing new business.

Work closely with senior leadership and product management to determine go-to-market strategies, sales enablement, and product positioning strategy for PhishLabs’ Anti-Fraud and Spear Phishing Protection portfolios. Develop messaging, understand target buyers, create and manage content, and support sales and marketing initiatives as the SME for all service lines.➢ Map content to the buyer cycle to turn prospects into opportunities more quickly.➢ Provide content to support sales and marketing, including web copy, blog posts, whitepapers, case studies, presentations and service brochures.➢ Led the got to market launch for the T2 Spear Phishing Protection line of services for enterprises.

Product marketing ownership for Dell SecureWorks’ Managed Security Services line of business, including new product launches and service enhancements. Work closely with product management to determine go-to-market strategies, sales enablement, and product positioning. Develop messaging for managed security services, understanding target buyers, creating and managing content, and supporting sales and marketing initiatives.➢ Evaluate market needs and buyers for managed security services.➢ Provide standardized content to support sales and marketing, including content for the website, company blog, whitepapers, case studies, presentations and datasheets.➢ Manage competitive intelligence program for sales enablement.➢ Support training of sales staff and channel partners.

Design, implement, and facilitate annual marketing plan for 50 employee tech start-up. Plan and administer the marketing operations budget. Oversee internal and external corporate communications and facilitate communications with analysts and the press. Present and recommend changes to the marketing strategies and policies to executive management. Act as subject matter expert to the CEO and other departmental leaders on issues relating to effective marketing. Report to CEO.➢ Manage firm’s social media presence on Twitter, LinkedIn, and Facebook.➢ Create content for website, company blog, whitepapers, case studies and datasheets.➢ Develop and execute co-marketing programs with partner channel.➢ Track, measure and report on effectiveness of marketing campaigns.

Own all content & collateral, both internal and external. Utilize strong project management skills to manage a stable of external content providers, internal SMEs, and cross-departmental stakeholders involved in creation of new content. Responsible for delivering the content for numerous marketing deliverables, including ensuring that all content is on-message and that existing collateral is kept up-to-date. Report to Director of Marketing.➢ Write and/or edit copy for brochures, datasheets, web pages, case studies, and whitepapers.➢ Own the RFP process including creating, editing and tracking.➢ Customer communications including customer newsletters and product release/sunset announcements.➢ Track and summarize analyst research into reports for sales, product and executive teams.➢ Internal communications including the bi-monthly employee newsletter.

Plan and set directions, and coordinate the marketing effort for the company’s products, professional services, and IntenseSchool security training arms. Monitor market changes and adjust marketing strategies accordingly in order to remain competitive. Present and recommend changes to the marketing strategies and policies to executive management. Act as subject matter expert to the CEO and other departmental leaders on issues relating to effective marketing. Report to CEO.➢ Manage subordinate staff of three employees and one intern.➢ Develop product launches, marketing campaigns, events and conferences. ➢ Develop and manage revenue-producing co-marketing programs with partner channel.➢ Oversee all marketing efforts for three separate lines of business. ➢ Track, measure and report on effectiveness of marketing campaigns. ➢ Oversee SEM/SEO efforts for the Intense School division to raise click-through rates and conversions.

Marketing ownership for information security consulting, solutions and managed security services including strategic planning, product launches, promotional campaigns, special events and public relations relating to the consulting and managed services division of the business. Report to VP Marketing.➢ Develop programs to support Sales and Product Management to ensure the overall corporate strategy, positioning, and messaging content. ➢ Develop messaging and content for: advertising, brochures, web copy, direct marketing, collateral, sales presentations, training materials, promotions, newsletters, PR, and case studies. ➢ Develop product launches, marketing campaigns, events (webinars and seminars), and conferences. ➢ Manage company-wide marketing efforts for new service introductions.➢ Track, measure and report on effectiveness of marketing communication campaigns and metrics ➢ Project management of all marketing programs including budgets, timelines, vendors, etc.

Planned and set directions, and coordinated the marketing effort - including strategic planning, corporate branding, promotional campaigns, special events and public relations. Develop and implement campaign strategies using direct mail, email, advertising and company Website. Write content for marketing collateral, promotional material, press releases and Web site content. Plan and coordinate special events including budget, logistics, guest speakers, registration and marketing materials. Maintain vendor relations. Monitor marketing database. Report to CEO.➢ Provided leadership in company branding strategy using new corporate identity, marketing materials, Website and industry events to reposition company and improve public relations.➢ Develop targeted marketing campaigns using direct mail and email campaigns which generated a solid list of new business leads.➢ Optimized advertising results through design and placement of print ads, Internet banner ads and CPC search engine listings to increase awareness and generate leads for the training arm.➢ Planned and coordinated a number of special events including seminars, IT workshops, trade shows and an annual industry conference.➢ Initiated improved procedures for event registration, marketing material requests and Website updates which increased operational efficiency.➢ Effectively managed company Website including material content and usage reporting.➢ Developed strong relationships with a number of new strategic partners to promote company recognition and increase sales.

Managed corporate marketing events including planning, budgeting, logistics, and promotions, both individually and as co-marketing activities with channel partners. Planned and coordinated seminars, executive briefings, conferences and trade shows. Developed and implemented promotional campaigns to foster partner relations using targeted direct mail and email campaigns. Maintained online company store. Contributed to quarterly corporate newsletter. Maintained strategic partnerships.➢ Successfully managed a number of corporate marketing events for nationwide organization to promote corporate communications and improve public relations.➢ Increased new business leads for field offices by 28% during tenure through B2B seminars and executive briefings.➢ Initiated and implemented an effective Q and A message board as a sales team resource.

Directed marketing activities including advertising, special events, corporate communications and public relations. Developed marketing plan and budget. Managed design and content of promotional collateral, newsletter, Web site and press releases. Developed marketing campaigns using direct mail and email. Managed ad placement. Maintained marketing database. Reported to executive-level management. ➢ Provided leadership for 18 month marketing drive which resulted in company revenues increasing by 100% and leading to the acquisition of the company by ePresence.➢ Led corporate identity change including new logo, stationery and public relations strategy.➢ Successfully planned and coordinated a number of corporate functions including sales meetings, conferences, annual employee picnics and the company’s 10th Anniversary cruise.➢ Maintained positive relations with key vendors including a public relations firm, website designer, telemarketing agency and advertising agency.